Additive-Free Craft Ice Cream "HANDELS VÄGEN" Launches Mother's Day Campaign. Free Limited-Edition Message Cards Available from April 8 (Wed).
Additive-free craft ice cream brand "HANDELS VÄGEN" has launched a Mother's Day campaign, offering free limited-edition message cards from April 8. This provides an opportunity to express gratitude to loved ones with handmade, additive-free ice cream.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 17:50
- 🔍 Collected: April 8, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 21:48 (300h 47m after Collected)
Flex Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takayuki Fujisaki), which operates the additive-free craft ice cream "HANDELS VÄGEN," will offer a free service of limited-edition message cards on its official online store from April 8 (Wednesday) to May 10 (Sunday), in conjunction with Mother's Day on May 10 (Sunday).
HANDELS VÄGEN's additive-free and handmade ice cream is very popular as a gift for loved ones. For this year's Mother's Day, we have prepared an original design message card, which was also very well received last year.
The card's design was created by Yusaku Mashiko, who is in charge of art direction for HANDELS VÄGEN's official website and seasonal campaigns. It features an ice cream cone with the words "Thinking of you," adorned with various flowers, including carnations. It's finished beautifully with a die-cut shape cut out like a bouquet and gold foil stamping, adding a touch of glamour.
Furthermore, you can include your specified message of up to 60 characters on the back. It's recommended not only as a Mother's Day gift but also as a spring gift for occasions like entrance ceremonies or new jobs. How about giving an ice cream gift accompanied by words of gratitude and celebration?
## Gentle Colors Perfect for Spring Gifts. Limited-Time Flavors Now On Sale.
HANDELS VÄGEN is currently selling limited-time flavors that evoke the arrival of spring. We have prepared three types that use abundant domestic ingredients, allowing you to feel the aroma of spring in every bite.
◉ Milk Tea Cassis
This is a milk tea ice cream made with Earl Grey, flavored with bergamot and Assam, combined with Aomori cassis. A refreshing aroma of tea and fruit spreads through its soft sweetness.
HANDELS VÄGEN's additive-free and handmade ice cream is very popular as a gift for loved ones. For this year's Mother's Day, we have prepared an original design message card, which was also very well received last year.
The card's design was created by Yusaku Mashiko, who is in charge of art direction for HANDELS VÄGEN's official website and seasonal campaigns. It features an ice cream cone with the words "Thinking of you," adorned with various flowers, including carnations. It's finished beautifully with a die-cut shape cut out like a bouquet and gold foil stamping, adding a touch of glamour.
Furthermore, you can include your specified message of up to 60 characters on the back. It's recommended not only as a Mother's Day gift but also as a spring gift for occasions like entrance ceremonies or new jobs. How about giving an ice cream gift accompanied by words of gratitude and celebration?
## Gentle Colors Perfect for Spring Gifts. Limited-Time Flavors Now On Sale.
HANDELS VÄGEN is currently selling limited-time flavors that evoke the arrival of spring. We have prepared three types that use abundant domestic ingredients, allowing you to feel the aroma of spring in every bite.
◉ Milk Tea Cassis
This is a milk tea ice cream made with Earl Grey, flavored with bergamot and Assam, combined with Aomori cassis. A refreshing aroma of tea and fruit spreads through its soft sweetness.