30 Years of Aroma Expertise: New Brand 'sleep hug' Launches 4 Items Including 2-Way Body Soap and Pillow Mist on April 3

Flavor Life Co., Ltd. (Headquarters: Kokubunji, Tokyo; CEO: Hidenori Okitsu), a comprehensive aromatherapy company, will launch four products—Body Soap Scrub, Pillow Mist, Aroma Stickers, and Blend Essential Oils—from its new night routine brand 'sleep hug' on April 3, 2026. Pre-sales will begin at the Flavor Life Online Shop (Official and Amazon), Loft, PLAZA, and @cosme.

### About sleep hug
sleep hug is a lifestyle brand created by an aroma specialist manufacturer. In modern life, people are surrounded by information, light, and stimuli even at night. However, nighttime should be a time for recovery and resetting the mind and body. Flavor Life has noticed an increasing demand for better rest. Aroma, which directly stimulates the sense of smell, is one of the few ways to prepare the sleep environment. The brand was established to design a 'night routine' for sleep and waking based on years of scent research and evidence.

### Four Scents to Match Your Mood
Based on 30 years of experience, we have developed 100% natural essential oil blends to support the entire sleep process—from the entrance of sleep to the time your eyes are closed and a refreshing awakening. We developed four scents based on aroma science that goes beyond mere relaxation.

### Product Overview

**sleep hug Body Soap Scrub**
- Scents: First Love Bouquet, Breeze Garden
- 350mL, 1,650 yen (tax included)
- A 2-way body soap that can be used as a daily foam or a special care scrub. It features vitamin capsules and different scrub sizes per scent. It includes common ingredients like Nemurepair, collagen, and ceramide, along with skin-targeting ingredients like Bakuchiol or CICA extract.

**sleep hug Aroma Stickers**
- Scents: Blooming Limone, Soft Lavender
- 18 stickers per pack, 1,100 yen (tax included)
- Stickers scented with 100% natural essential oils. Enjoy aromatherapy easily without fire or electricity. Perfect for daily bedtime or travel.

**sleep hug Pillow Mist**
- Scents: Blooming Limone, Soft Lavender
- 30mL, 1,430 yen (tax included)
- A quick spray on your pillow or in your room before bed. A unique 100% natural formula designed for deep relaxation and improved sleep environment.

**sleep hug Blend Essential Oil**
- Scents: Blooming Limone, Soft Lavender
- 5mL, 1,485 yen (tax included)
- Natural aroma blends for diffusers or adding scent to handkerchiefs, offering various ways to enjoy a relaxing atmosphere.

### Release Dates & Retailers
- **April 3, 2026**: Pre-sales at Flavor Life Online Shop (Official/Amazon), Loft, PLAZA, @cosme (excluding some stores).
- **April 7, 2026**: Flavor Life directly managed stores.
- **From April 24, 2026**: Nationwide variety stores sequentially.

### Future Plans
We plan to launch 'sleep hug SALON PREMIUM' for exclusive salon sales, featuring products like the Carbonated Head & Body Spa (2,200 yen).

### Company Profile
- Trade Name: Flavor Life Co., Ltd.
- Representative: CEO Hidenori Okitsu
- Address: 4-1-12 Honcho, Kokubunji, Tokyo 185-0012
- Established: December 1996
- Business: Import, manufacturing, and sale of natural essential oils and aroma products; store and school operations.