Event Report: 80,000 Attendees Over 3 Days! FLAFFY Hosts 'Japan Wanko Festival 2026 in Odaiba'

Under the concept of "Flattening the Relationship Between Pets and People," FLAFFY Co., Ltd. (Headquarters: Nakano-ku, Tokyo; CEO: Tomosa Hirota; hereinafter "the company"), which operates Japan’s largest pet media platform with 250,000 total followers and organizes major pet festivals attracting tens of thousands, held the pet-and-human-friendly event "Japan Wanko Festival 2026 in Odaiba" over three days from Friday, June 12 to Sunday, June 14, 2026, at Odaiba Central Plaza and Promenade in Tokyo. The venue welcomed numerous dogs and their owners, with diverse pet-related brands, food trucks, dynamic stage performances, and photo zones from across Japan captivating attendees. Filled with pet lovers seeking special moments with their beloved dogs, the entire venue radiated joy and vibrant energy. ■ Event Highlights From June 12 to 14, 2026, the "Japan Wanko Festival 2026 in Odaiba" returned to Odaiba, Tokyo, enhanced from the previous edition, attracting approximately 80,000 dogs and pet owners. ◾️ Diverse Pet Booths from Across Japan Over the three days, around 180 pet-related brands gathered from all over Japan, offering dog treats, apparel, healthcare, grooming, and more. Visitors enjoyed browsing and trying products firsthand, searching for items to enrich their lives with their dogs. Smiles from attendees enjoying the festival in their own unique ways filled the venue throughout the three days. (List of exhibitors: Japan Wanko Festival 2026 in Odaiba) To engage owners who couldn’t attend, live streaming was conducted on Instagram. Archive videos are available on FLAFFY.me’s official Instagram account (@flaffy.me). Exhibitor Introduction Part 1: https://www.instagram.com/reel/DZeIZG6ku_5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Exhibitor Introduction Part 2: https://www.instagram.com/reel/DZeIwN8kq9e/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== ■ Breed-Specific Meetups with ~1,500 Dogs Participating! FLAFFY’s signature "Breed-Specific Meetups" once again drew large crowds of dog owners and their pets, filling the venue with energy. Dogs ran freely and joyfully across the designated dog run areas. Active interactions among owners led to many new connections through real conversations and business card exchanges. Prize events for participants, including a rock-paper-scissors tournament, filled the venue with laughter and cheers, maintaining a warm and festive atmosphere throughout. ■ Dog Run Bustling with Canine Visitors The popular dog run, reintroduced due to high demand, attracted many pet owners and remained lively all day. The spacious, grassy area was divided into small-dog and medium-to-large-dog zones, allowing dogs to run freely. Natural interactions among owners and joyful moments with their pets created a heartwarming atmosphere. This area, highly praised by attendees again this year, has become an essential part of the festival. ◾️ Stage Programs Generate Excitement Centered on "Pets and People Enjoying Together," the event featured diverse stage programs. The newly introduced "Kimono Party" featured dogs dressed in yukata and traditional attire, adding festive charm. "Wan-Wan Name Bingo" drew cheers with every win, and the enhanced stage content contributed to a day filled with excitement and smiles. ◾️ Photo Spots for Special Memories with Dogs ・Torii-Themed Photo Spot: Hebel Maison PAWTNER The photo spot for "Hebel Maison PAWTNER," rental housing designed for comfortable and secure living with pets, attracted significant attention. Its shrine-inspired torii design stood out beautifully, drawing constant crowds for commemorative photos with their dogs. ・Meet Favorite Characters: Fluffy-kun Monument and Friend Panels The event mascot "Fluffy-kun" returned with his popular photo spot. The giant 3-meter-tall Fluffy-kun welcomed visitors with a smile, drawing continuous lines daily and showcasing broad appeal across all ages and genders. New panels featuring Fluffy-kun’s animal friends were introduced, allowing attendees to take photos with their favorite characters. ・New Design Stage Backdrop The stage backdrop served as a popular photo spot, with long lines forming between performances as visitors flocked for photos. ・Self-Photo Booth for Special Keepsakes The self-photo booth remained busy throughout the event. Its ease of capturing "special one-of-a-kind photos" made it a standout attraction, solidifying its status as a festival staple. The welcome board, where visitors posted their photo receipts, quickly filled up, and the tent walls displayed a spectacular array of diverse, personalized photos. This photo experience created lasting memories and smiles for many attendees. ・Limited-Edition Frames: Pet ID Photo Booth The highly popular "Pet ID Photo" booth, a collaboration with EPOS CARD Co., Ltd., drew continuous lines for tickets over both days. Exclusive event frames allowed attendees to preserve their photos in a special way, earning high praise. The unique feature of using the photo directly on the EPOS Pet Card captured owners’ hearts, making it one of the most talked-about attractions. ・Smiling Attendee Snapshots The venue was filled all day with attendees fully enjoying moments with their dogs. The festival’s unique atmosphere—searching for favorite goods, taking commemorative photos at photo spots—was visible throughout. To bring the day’s energy and smiles closer to everyone, attendee snapshots were featured, capturing the joy and connection shared by pet lovers.