Number of Users in Kyoto Prefecture Exceeds Roughly 1% of Population, Reaching 24,000

FiT Inc. (Headquarters: Kyoto City, Kyoto Prefecture; Representative Director: Keita Kato; hereinafter "FiT"), which operates an IT-driven health tech business, is pleased to announce that the number of users at its state-of-the-art fitness gym "LifeFit" in Kyoto Prefecture has exceeded 24,000, accounting for approximately 1% of the prefecture's population. ■ Background to the Expansion of the User Base in Kyoto Under the banner of "Democratization of Health," FiT is promoting the construction of a new health infrastructure through Fitness x IT to realize a world where "fitness fits into daily life." "LifeFit," a state-of-the-art fitness gym, has expanded its support even among demographics without previous exercise habits thanks to entirely contactless operations for enrollment, payment, and entry/exit via an app, as well as a simple and easy-to-continue pricing structure. In Kyoto Prefecture, in particular, the company has promoted a dominant strategy of concentrating its store openings. By opening stores along the daily routines of residents, it has lowered the psychological and physical barriers to fitness, leading to a continuous growth in the number of users. As a result, the number of users in Kyoto Prefecture reached approximately 24,000, growing to represent about 1% of the local population. ■ Expanding Usage Through Cooperation with Local Governments and Regional Companies To solve health issues in Kyoto, FiT is actively promoting partnerships with local governments and regional companies. In collaboration with Kyoto City, FiT is advancing initiatives aimed at promoting citizens' health and creating an environment that makes fitness habits more accessible. In addition, FiT has begun offering corporate plans to the Kyoto Financial Group, supporting the creation of exercise opportunities for their employees. This plan goes beyond merely providing gym access; it is scheduled to evolve into a "Health Management Solution" that includes utilizing health data and supporting the establishment of exercise habits, aiming to create measurable health management initiatives. ■ Creating New Customer Value Through the Program Function LifeFit offers a "Program Function" that provides exercise programs tailored to individual goals and levels. This allows even beginners to start training without hesitation and supports the formation of continuous exercise habits. The company is promoting an evolution from a conventional "space-providing gym" to a "result-creating service." ■ Future Outlook: Aiming for "100 Stores and a 5% Usage Rate" in Kyoto FiT positions Kyoto, its founding location, as a priority area and aims for further growth. Moving forward, the company will further accelerate its dominant strategy to increase store density and maximize touchpoints within residential areas. Through this, FiT aims to establish the recognition that "when you think of fitness in Kyoto, you think of LifeFit." In addition, the business will be expanded along the following two axes: 1. Diversification of Store Formats Deploying store models not found in conventional 24-hour gyms tailored to location characteristics, such as inside train stations, commercial facilities, hotels, and non-24-hour facilities. 2. Diversification of Customer Value Providing health habituation by expanding from exercise habits to the PHR (Personal Health Record) domain. Conducting a PoC (Proof of Concept) using Kyoto as a role model before expanding nationwide. Through these initiatives, FiT has set a medium-to-long-term goal of building a 100-store network and achieving over a 5% usage rate among the population in Kyoto Prefecture, aiming to establish itself as a regional health infrastructure. ■ About the State-of-the-Art Fitness Gym "LifeFit" "LifeFit" allows you to start using the gym anytime, 24 hours a day, in as little as 1 minute via the app. It is a cutting-edge fitness gym with a reasonable pricing structure (from 3,058 yen including tax for 30 days) that you can use immediately just by purchasing a ticket. No initial or administrative fees are required at all. Membership registration, gym usage, point management, store searches, and checking congestion status can all be completed within the app. Furthermore, FiT also offers the "LifeFit Corporate Plan" for businesses, allowing them to introduce nationwide LifeFit stores as an employee benefit. This plan also incorporates a "trial usage" system for employees, providing a fitness experience that is easier to start on a corporate level as well. Pricing: 1. Regular ticket (360-day contract) from 3,058 yen (tax included) / 30 days 2. Regular ticket (30-day contract) from 3,278 yen (tax included) / 30 days 3. Trial ticket...