LifeFit Opens First In-Hotel Location at APA Hotel & Resort Yokohama Bay Tower, Transforming Fitness Rooms into Unmanned Gyms

FiT Inc. (Headquarters: Kyoto City, Kyoto Prefecture, CEO: Kaito Kato), which develops health-tech businesses utilizing IT, will open "LifeFit APA Hotel Yokohama Bay Tower Store" on Friday, March 27, 2026, within APA Hotel & Resort Yokohama Bay Tower.

This store will be LifeFit's first in-hotel location.

Through this initiative, the existing fitness rooms at APA Hotel will be renovated and operated as a fitness gym available not only to hotel guests but also to local residents.

Furthermore, LifeFit plans to implement a partnership model where hotels can sell "trial tickets" for guests to use.

By informing guests at the hotel front desk and other locations, it will provide an environment where guests can easily exercise even during business trips or travel, and also serve as a new value-added service for the hotel.

■ New Model: Renovating Hotel Fitness Rooms into Unmanned Gyms

The "LifeFit APA Hotel Yokohama Bay Tower Store" is LifeFit's first in-hotel location model.

In this initiative, APA Hotel's fitness rooms will be renovated into unmanned operational gyms equipped with an entry and payment system via a dedicated app.

This will allow the facility to be operated for both hotel guests and local residents.

LifeFit also plans to implement a partnership model where hotels can sell trial tickets for guests.

By informing guests at the hotel front desk, etc., it becomes possible to train easily even during travel or business trips.

This system leads to providing a new wellness experience for guests during their stay.

On the other hand, many hotels have fitness facilities, but face challenges such as "low utilization rates," "high management costs," and "difficulty in monetization."

LifeFit can provide a fitness environment while reducing the operational burden on hotels through mechanisms such as "unmanned operation," "entry and payment via app," and "a low-cost operational model."

The aim is to enhance services for hotel guests and create new revenue opportunities for hotel facilities.

◾️ Expansion of Hotel Location Model and Partner Recruitment

LifeFit is expanding its store network nationwide, and based on this in-hotel location model, it is also considering opening locations in hotels in tourist cities and areas with high inbound demand.

Fitness gyms utilizing hotel facilities can be used not only by hotel guests but also by local residents, indicating potential as a new facility utilization model for hotels.

LifeFit is currently accepting consultations regarding the renovation or new construction of in-hotel fitness facilities.

・Effective utilization of existing fitness rooms

・Services for hotel guests