Fit-Easy Co., Ltd. (hereinafter: "the Company"), which operates amusement fitness clubs nationwide, announced its new mission on June 12, 2026, "Changing the world through the creation of a new wellness culture," and its new vision, "FIT YOUR STYLE: Aiming to be the world's number one wellness chain by providing a unique wellness experience where people can enjoy getting healthy through amusement fitness clubs and AI healthcare automation." Based on this, as part of multifaceted wellness services that support people's overall lives, we have decided to enter the food and beverage business as a new venture, and as a first step, we will open a CAFE within our head office. We hereby announce the details.
◆ Purpose and Background of Entry into New Business
Currently, the definition of health sought by the world is shifting to "wellness," which includes not only physical aspects but also mental and social connections.
Recognizing these changes, the Company has renewed its mission and vision with a view to multifaceted business development beyond the traditional framework of fitness.
As a new business to embody this new mission, we will now open a CAFE and enter the food and beverage business. In providing the "unique wellness experience" set forth in our new vision, it is extremely important to provide total care for the three elements of "exercise," "diet," and "sleep" that maintain and improve health.
This CAFE opening will be a significant opportunity to build a lifestyle infrastructure that enriches both mind and body from a dietary perspective.
◆ Overview of New Business
As the first store in the food and beverage business, within the Company's head office during the fiscal period ending October 2026, we will launch a new cafe brand based on our unique wellness concept and open the first store.
Store Location
Gifu City, Gifu Prefecture (within the Company's head office)
Opening Period
Within the fiscal period ending October 2026
Concept
Balancing "wanting to eat deliciously" and "wanting to be healthy"
We will offer high-quality menus that balance "deliciousness" and "gentleness to the body," such as carefully selected ingredients, visually appealing healthy menus perfect for social media, and authentic coffee with a rich, freshly brewed aroma. Through a sophisticated and dedicated space and attentive, comfortable hospitality, we will deliver special moments that satisfy the mind and body with every visit, including extraordinary weekend experiences.
◆ Future Outlook
At the CAFE opening this time, we will proceed with menu development, optimization of operations, and verification and accumulation of know-how regarding multifaceted expansion of takeout and delivery.
In the future, we will position this new business model as one of our growth drivers and promote a broad diversification strategy, including franchise expansion, by leveraging the strong foundation and FC know-how cultivated in our existing fitness club business.
Through this, we will further accelerate the realization of the "world's number one wellness chain" that continues to be chosen by people around the world.
◆ Fit-Easy Company Overview
Company Name: Fit-Easy Co., Ltd.
Head Office Location: 3-2-1 Honmachi, Gifu City, Gifu Prefecture, 500-8034
Capital: 1,357,449,180 yen
Business Description: Operation, planning, and FC development of amusement fitness clubs
Number of Employees: 320 (as of April 30, 2026)
Number of Stores: 287 (as of June 30, 2026)
URL: https://fiteasy.jp/ (Service Site)
https://fiteasy.co.jp/ (Corporate Site)
FACT BOX
- Source: PR TIMES
- Category: 新規事業