Realizing Regional Well-being with 'AI x Amusement'! FIT-EASY Tokushima Okihama Store Opening Confirmed

Fit-Easy Co., Ltd. (HQ: Gifu City), an operator of amusement fitness clubs nationwide, will grand open the 'FIT-EASY Tokushima Okihama' store on July 14, 2026 (Tuesday).

The company aims to realize regional well-being through the establishment of amusement fitness clubs and AI healthcare automation (patent pending).

At the FIT-EASY Tokushima Okihama store, in addition to the latest fitness machines and saunas, the company will provide the 'FIT-EASY App' powered by AI to support a state of total physical and mental well-being as a part of daily life.

An opening campaign is currently underway. New members can benefit from waived initiation fees, administrative fees, and free monthly dues for July 2026 (pro-rated) and August 2026, as well as two months of free hydrogen water server usage. Additionally, those who sign up by July 13 will receive a 'Permanent Discount,' reducing their monthly membership fee by 550 yen (tax included) forever.

This will be the 4th store in Tokushima Prefecture and the 3rd in Tokushima City. It will open along National Route 55.

◆Nearby Store Information◆
- FIT-EASY Across Plaza Tokushima Omatsu Store ▸ Approx. 10 mins by car
- FIT-EASY Tokushima Dekijima Store ▸ Approx. 15 mins by car
- FIT-EASY Tokushima Ishii Store ▸ Approx. 30 mins by car

FIT-EASY members can use all stores nationwide 31 days after enrollment. Beyond improved convenience through mutual access, we encourage members to experience the different machine lineups and services at each location.

◆Next-Generation Health Management Realized by 'AI Healthcare Automation'
Beyond providing a place for exercise, we are promoting the establishment of 'AI Healthcare Automation' to optimize individual health through AI technology. We support our members' exercise, diet, and sleep patterns tailored to their lifestyles.

Data-Driven Automatic Personalization:
The unique 'F.E. App' analyzes daily exercise, diet, and sleep data using AI to suggest optimal training plans and calorie counts.

Support Beyond the Gym:
Through the app, members can acquire the skills to maintain their bodies even when away from the store, making true well-being a daily habit.

◆FIT-EASY Tokushima Okihama Store Overview & Opening Campaign
Address: 2-5 Okihama, Tokushima City, Tokushima Prefecture
Opening Date: July 14, 2026 (Tuesday) (Pre-open period: June 30 - July 13)
Closed: None (Open 24/7, year-round)
Fee: Monthly membership 7,678 yen (tax included)
Website: https://lp.fiteasy.jp/lp-tokushima-okinohama/

*Opening dates are subject to change.
*Early registration benefits:
- Initiation fee: 3,300 yen (tax included)
- Administrative fee: 2,200 yen (tax included)
- Monthly dues: July 2026 (pro-rated), August 2026
*Early sign-ups receive a 'Permanent Discount' of up to 550 yen off the monthly fee.