Amusement Fitness Club Fit-Easy Decides to Sell Original Protein "FIT-ideal"!

Fit-Easy Co., Ltd. (Headquarters: Gifu City, hereinafter referred to as "our company"), which operates amusement fitness clubs nationwide, is pleased to announce that it will launch its in-house developed original brand "FIT-ideal" and begin sequentially selling "original protein" that thoroughly pursues "deliciousness" and "solubility" from May 2026.

◆ "The Ideal Cup" to Accelerate Towards "The Self You Want to Be" The brand name "FIT-ideal" embodies our wish for our members to "fit" into their "ideal" styles and be fulfilled both mentally and physically.

As an important piece for realizing "the self you want to be," we have pursued deliciousness so that it becomes "something you want to drink every day" and "a reward after training."

◆ Fit-Easy Original Protein Product Outline

Product Type: Whey Protein Content: 900g per bag Protein Content: 21.0g per 30g serving Flavors: Chocolate, Strawberry, Matcha

① Chocolate: Rich cacao and fragrant nutty flavors as a hidden accent. While rich and full-bodied, the aftertaste is surprisingly clean. A luxurious sense of satisfaction will fill the "body" that heads towards your ideal.

② Strawberry: A fresh, juicy fruitiness, like freshly picked berries. Characterized by a refreshing acidity that can be easily drunk even after exercise. Its elegant aroma will enhance the "mood" that leads to your ideal.

③ Matcha: Not too sweet, with a clean aftertaste. Enjoy with meals or during breaks from work. The calming flavor of matcha will steady the "mind" that heads towards your ideal.

Shelf Life: Approximately 2 years from manufacturing Sales Start Date: Sequentially from May 2026 Sales Method: In addition to the official online shop, Expected to be offered via protein servers at each FIT-EASY store (sequential introduction)

Furthermore, we have thoroughly resolved the concerns users have, such as "it doesn't dissolve completely even after shaking the shaker well" and "lumps are bothersome." We have achieved deliciousness and a stress-free drinking experience that remains the same whether mixed in a shaker or served from a server.

Through the original protein developed this time, we aim not only to support the role of building your body but also to deliver the exhilaration of the moment you take a step closer to your ideal "self you want to be."

To everyone aiming for "the self you want to be," please experience it as the ultimate reward that colors your fitness life.