FIT Trading Co., Ltd. (Minato-ku, Tokyo, CEO: Shintaro Abe), which imports and sells commercial training equipment and develops and operates fitness gyms, will open a 24-hour authentic training gym, "SureGym Kimitsu - HYROX Training Club -," in Kimitsu City, Chiba Prefecture in October 2026.

An artist's rendering of "SureGym Kimitsu," scheduled to open as Japan's largest official HYROX gym (according to our research). The spacious 157-tsubo facility will feature authentic strength equipment and a HYROX training area.

The new facility, the fourth in the SureGym brand, will span 157 tsubo with 20 parking spaces and is slated to open as Japan's largest official HYROX gym (as of June 2026, according to our research). It will be equipped with three power racks with weightlifting platforms capable of handling heavy weight drops, four dedicated bench press stations, dumbbells up to 50kg, official HYROX competition equipment, and Concept2 RowErg, SkiErg, and BikeErg machines. The facility is intended to cater to a wide range of users, from beginners to competitive athletes, who are engaged in HYROX and strength training.

A dedicated training area equipped with official HYROX competition equipment such as CENTR sleds and Concept2 RowErg and SkiErg machines. Practical training simulating race conditions will be possible. On days when classes are held by a HYROX Performance Coach, visitor fees will be waived (normally \u00a52,980 + tax), providing an environment where more people can experience HYROX.

A free weight area featuring four dedicated bench press stations and dumbbells up to 50kg. The layout is designed for comfortable use by both competitive athletes and general users.

ZONE 2 area. A dedicated area specializing in low-intensity aerobic exercise "ZONE 2" recommended by SureGym. Centered around treadmills, it offers an efficient training environment for improving endurance, enhancing fat metabolism, and strengthening cardiopulmonary function. It caters to a wide range of needs, from HYROX athletes to general users aiming for health maintenance.

Functional area. SureGym, an official sponsor of the "CrossFit Japan Championship," provides an authentic training environment. An open space is secured to accommodate various disciplines such as weightlifting and gymnastics, supporting athletes' independent training and group sessions.

A full set of Hyperice recovery devices (Hypervolt 3 Pro, Vyper 2.0, Hypersphere) will be introduced. This provides a comprehensive environment supporting everything from pre- and post-workout warm-ups and recovery to daily conditioning.

The floor layout is designed to maximize the 157-tsubo space, allowing members with various goals to concentrate on their respective training. With the concept of "a space that boosts motivation," we support the challenges of everyone from athletes to fitness beginners.

An exterior image of SureGym Kimitsu - HYROX Training Club -. The facility, a large roadside store with a 157-tsubo training space and 20 parking spots, is scheduled to open in October 2026 at the former site of "GEO Kimitsu Store."

Background of the Store Opening

SureGym has been expanding its stores in Yachimata City, Chiba Prefecture, Kuki City, Saitama Prefecture, and Chuo-ku, Chiba City, under the slogan, "A life-changing fitness experience for everyone." In recent years, interest in HYROX, a global fitness race, has been growing, and the demand for training environments in Japan that combine running, strength training, and functional training for competitive purposes is expanding. The new SureGym Kimitsu store aims to be a facility where a wide range of people, from HYROX athletes to general users aiming for muscle gain, body sculpting, and health maintenance, can regularly access authentic equipment.

CEO Comments

Shintaro Abe, Representative Director of FIT Trading Co., Ltd.

"SureGym has been developed with the aim of implementing authentic training environments in local communities, not just as 24-hour gyms. At the Kimitsu store, we will leverage the 157-tsubo space to create a facility that can accommodate strength training, HYROX, and conditioning. We aim to be a gym that is loved by the local community for a long time, serving as a place for beginners to experience authentic equipment and for athletes to focus on improving their daily performance. Furthermore, we will disseminate a new fitness culture as a facility that contributes to both the promotion of competitive sports like HYROX and the health promotion of the local community."

Store Overview

Store Name: SureGym Kimitsu - HYROX Training Club - Location: Kimitsu City, Chiba Prefecture Scheduled Opening: October 2026 Business Hours: 24 hours Store Area: 157 tsubo Parking: Approximately 20 spaces Main Equipment: Power racks with weightlifting platforms, dedicated bench press stations, dumbbells, official HYROX competition equipment, Concept2 RowErg, SkiErg, BikeErg, etc.

Company Overview

Company Name: FIT Trading Co., Ltd. Location: 3-2-15 Moto-Azabu, Minato-ku, Tokyo Representative: CEO Shintaro Abe Business Activities: Import and sale of commercial training equipment, development and operation of fitness gyms

Main Clients: Personal gyms, Pilates studios, World Athletics Championships 2025, Japan Ground Self-Defense Force, etc. Official Website: https://fittrading.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 新規出店
  • Organizations: HYROX / SureGym / CrossFit Japan Championship