[Moomin Arabia] "Love 30" Limited-Time Pop-Up Event to be Held at Atre Ebisu

Fiskars Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo), distributor of the Finnish lifestyle brand "Moomin Arabia," will hold a limited-time pop-up event for seven days from August 8, 2026 (Sat) to August 14, 2026 (Fri) at Fontaine Plaza on the 4th floor of the Atre Ebisu Main Building.

The pop-up event will feature a photo spot and collection display where visitors can experience the world of "Love 30," the brand's theme for 2026. Additionally, the "Moomin's Day 2026" limited collection, which will be released on August 8 (Sat), will also be on display.

Furthermore, on August 8 (Sat), the first day of the event, an "Original Mug Workshop" will be held by Annika Tickle, Creative Director of Moomin Arabia. This will be a special opportunity to create a one-of-a-kind mug.

Seven Special Days of "Love" and "Connection" from Moomin Arabia

The "Love" mug has been cherished worldwide since its debut in 1996.

This collection, depicting Moomintroll and Snorkmaiden hugging, expresses the universal themes of "love," "kindness," and "connection," and has been loved by many across generations and countries. In 2026, celebrating its 30th anniversary, Moomin Arabia has set "Love 30" as its annual theme, delivering "unchanging forms of love" through various products.

This pop-up event is being held with the desire to deliver the message of "Love," cherished worldwide for 30 years, not just as a product but as an "experience."

The venue will express the world of "Love 30" throughout the space. Through a photo spot and product displays that evoke the "love," "kindness," and "connection" that live within the Moomin stories, visitors will be able to experience Moomin Arabia's cherished universal message of love.

In addition, the limited collection "Moomin's Day 2026," to be released on August 8 (Sat), will also be exhibited. You can fully enjoy the charm of Moomin Arabia along with the autumn collection, which concludes the "Seasons of Moomin Valley" series.

Moomin Arabia "Love 30" Limited-Time Pop-Up Event Overview

Event Period

August 8, 2026 (Sat) - August 14, 2026 (Fri)

Event Hours

10:00 - 20:00

Venue

Fontaine Plaza, 4th Floor, Atre Ebisu Main Building

Exhibition Contents

- "Love 30" Photo Spot

- "Love 30" Collection Display

- "Moomin's Day 2026" Display

* Products will not be sold at the pop-up venue. Items can be purchased at the iittala Atre Ebisu store.

Original Mug Workshop Overview

Date and Time

August 8, 2026 (Sat) 110:30-12:00 / 214:00-15:30 / 317:00-18:30

Capacity

10 participants per session (pre-lottery) *Up to 5 pairs if participating as a pair of 2 people.

Duration

Approximately 90 minutes

Content

Participants can create their own original mug by applying transfer paper to a white mug.

Annika Tickle, Creative Director of Moomin Arabia, will explain the creation method.

An interpreter will also be present, so anyone can participate with peace of mind.

Target Age

Elementary school students and older

Application Period

July 1, 2026 (Wed) - July 12, 2026 (Sun)

How to Apply

Please read the participation guidelines and apply from the application website below.

Application Website URL

https://www.moominarabia.jp/column/News/2026a_event

【Participation Guidelines】

Elementary school students must be accompanied by one guardian. The guardian is included in the capacity as one pair (2 people).

Mugs created cannot be taken home on the same day as they require firing.

Completed mugs will be available for pickup at the iittala Atre Ebisu store approximately one month or later after creation (delivery is not available).

Tools such as scissors and cutters will be used, so please follow the staff's instructions.

Due to the nature of the firing process, there may be individual differences in the finished product.

Travel expenses are the responsibility of the participant.

Time changes cannot be made after winning the lottery.

Inquiries about the Original Mug Workshop: https://www.moominarabia.jp/contact

Various Campaign Overviews

Visit Gift at iittala Atre Ebisu Store

During the pop-up event period, visitors to the iittala Atre Ebisu store will receive a non-sale "Love 30" original sticker.

Purchase Bonus at iittala Atre Ebisu Store

Customers who purchase 4,400 yen (tax included) or more at the iittala Atre Ebisu store, including Moomin Arabia products (*1), will receive a "Moomin Arabia Hand Towel."

*Excludes "Moomin's Day 2026 Mug 0.3L"

Purchase Bonus for "Moomin's Day 2026"

Customers who purchase the "Moomin's Day 2026 Mug 0.3L" will receive a "Moomin's Day Pouch."

SNS Posting Campaign

Participants who post photos taken at the pop-up venue on social media, tagging the official Moomin Arabia Instagram account (@moominarabia), will receive a coupon ticket (*2) usable at the iittala Atre Ebisu store.

*1: If you purchase the "Moomin's Day 2026 Mug 0.3L" and other products totaling 4,400 yen (tax included) or more, you will receive both the "Moomin Arabia Hand Towel" and the "Moomin's Day Pouch."

*2: Coupons can only be used at the iittala Atre Ebisu store after August 15.

*All gifts are limited in quantity and will be available on a first-come, first-served basis.

*Campaign details are subject to change without notice.

*Purchase bonuses may not be combinable.

Customer Inquiries

Moomin Arabia Official Online Store: https://www.moominarabia.jp/contact

© Moomin Characters

Moomin Arabia is a registered trademark of Fiskars Group. Moomin is a registered trademark of Moomin Characters Oy Ltd.

About Moomin Arabia

Arabia is a lifestyle brand that has been loved in Finnish daily life for approximately 150 years since its founding in 1873 in the "Arabia" district on the outskirts of Helsinki, Finland. Moomin Arabia, a collaboration with Moomin, has been a series since the 1950s. Since the early 1990s, designer Tove Slotte has created designs by collaging illustrations drawn by Tove Jansson based on her original artwork. The Moomins teach us the importance of spending time with friends, celebrating good times, and having time for ourselves. With Moomin Arabia items, you can escape from your busy daily life and spend a magical moment "Mooments of Magic" with the Moomins.

About Fiskars Group

Fiskars is a brand with over 370 years of history, established in 1649 as an ironworks in a small village in Finland. It has now grown into a major lifestyle group company, encompassing world-renowned brands such as Royal Copenhagen, Georg Jensen, iittala, Arabia, and Wedgwood. As a company originating in Finland that values "quality of life," Fiskars Group's mission, with its iconic products, strong brand power, and global aspirations, is to enrich people's lives at home, in the garden, and outdoors. Aiming to "Make the everyday extraordinary," Fiskars Japan was established in 2017.