A 5-year new summer series 'Riviera,' depicting the Moomin family's travel story, begins. The first chapter, 'Holiday Rush' collection, will be available in limited release from Wednesday, May 6th.

Fiskars Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo), distributor of the Finnish lifestyle brand 'Moomin Arabia,' will release the summer seasonal collection 'Holiday Rush,' depicting the lively moments of the Moomin family busy packing before their departure, worldwide on a limited basis from Wednesday, May 6, 2026.

Additionally, the Japan-exclusive special mug 'SIMPLE JOY,' which depicts the tranquil time flowing through daily life in Moomin Valley and the joy found in casual events, will be released in limited quantities from Wednesday, April 22, 2026.

Through this collection, Moomin Arabia portrays the world of Moomin, extending to contrasting scenes: the exciting start of a summer vacation and the serene happiness dwelling in casual everyday moments.

■ The 5-part continuous series 'Riviera,' depicting the Moomin family's travel story, begins!

Moomin Arabia has translated the world of Tove Jansson's original comics into designs for tableware that fit into people's lives. Loved by many as 'art pieces to enjoy in daily use,' they have continuously proposed the joy of collecting through seasonal collections that express seasonal scenery and character series that depict the individuality of each friend in Moomin Valley.

■ Starting with busy packing! The 'Holiday Rush' collection depicting a summer vacation

The 'Holiday Rush,' appearing as the first chapter of the 'Riviera' series, is a collection symbolizing the start of the summer vacation season.

The comic work 'Let's Go to the South Island,' which served as the motif, depicts the Moomin family traveling to a southern resort. The story also reflects the travel memories of Tove Jansson and her mother in the 1950s, and it humorously satirizes the lives of the upper class spending elegant time in a longed-for resort. This collection expresses the hurried yet exciting preparation moments before departure, with lively depictions of each family member's individuality, such as Moomin bouncing on an overflowing suitcase and Moominmamma carefully selecting necessities. Furthermore, elements from the comic 'Moomin Goes Sea-Faring' (1959) are incorporated into some motifs.

In addition to mugs and plates, the lineup includes trays, paper napkins, kitchen towels, and mini mugs available at the official online store and select retailers. Items such as tote bags and thermos bottles, useful for summer travel and everyday outings, are also available.

Inside the mugs and for the first time on the rim of the plates, a special message is added: 'The key is under the window-sill!'

This symbolizes the Moomin family's warm consideration, signifying that the door to Moomin's house is always open, even when the family is away.

■ Delivering tranquil and gentle moments to a busy daily life. Japan-exclusive mug 'Simple Joy'

The Japan-exclusive mug 'Simple Joy,' which depicts tranquil and gentle, magical moments flowing through the calm daily life of Moomin Valley, appears as a color variation of the 'Moominvalley Park Original MOOMIN ARABIA Mug 2026 'SIMPLE JOY'' developed at Moominvalley Park.

Because the values of cherishing small happiness and peaceful moments in daily life resonate deeply with Japanese lifestyles, this collection is released as a Japan-exclusive special product.

The design is inspired by original illustrations from the comics 'The Golden Tail,' 'Moominvalley Takes It Easy,' 'Moomin Falls in Love,' and 'Let's Build a House.'

In the story 'The Golden Tail,' Moomin, who unexpectedly attracts attention due to his golden tail, is depicted enjoying a quiet fishing time with Snufkin, away from the hustle and bustle. Other scenes show Moominpapa enjoying a leisurely rest, Sniff hurrying to report events in Moomin Valley, and Moominmamma spending peaceful time tending to her roses. Through their respective ways of spending time, the design gently conveys the importance of small joys within a day free from haste.

The mug, which reminds us to pause amidst a busy daily life and regain our own pace, gently accompanies us during leisurely mornings or quiet afternoon coffee breaks.

■ Moomin Holiday Rush 2026 Summer | Product Overview (Released May 6th)

■ Simple Joy | Product Overview (Released April 22nd)

© Moomin Characters

Moomin Arabia is a registered trademark of Fiskars Group. Moomin is a registered trademark of Moomin Characters Oy Ltd.

■ Sales Channels

• Moomin Arabia Official Online Store

• Iittala | Arabia Daimaru Tokyo Store (scheduled to open May 1st)

• Iittala Stores

• Moominvalley Park

• Moomin Shop

• Other retail stores

*Some products will be released sequentially as they arrive.

*Regarding the "Holiday Rush" collection, the "0.3L Mug" and "Plate 19cm" are scheduled for handling at all sales channels. Other items will be sold exclusively at the Moomin Arabia Official Online Store and Iittala | Arabia Daimaru Tokyo Store.

*The "Simple Joy" Mug 0.3L differs in specifications from the product developed at Moominvalley Park, so it will not have the Moominvalley Park logo printed on its backstamp.

■ Customer Inquiries

Moomin Arabia Official Online Store: https://www.moominarabia.jp/contact

■ About Moomin Arabia

Arabia was founded in 1873 in the "Arabia" district of Helsinki, Finland, and has been a lifestyle brand cherished in Finnish daily life for approximately 150 years. The Moomin Arabia collaboration series has been in existence since the 1950s. Since the early 1990s, designer Tove Slotte has created designs by collaging original illustrations by Tove Jansson. Moomins teach us the importance of spending time with friends, celebrating good times, and having time for ourselves. With Moomin Arabia items, you can escape from your busy daily life and spend magical "Mooments of Magic" with the Moomins.

■ About Fiskars Group

Fiskars was established in 1649 as an ironworks in a small Finnish village, boasting over 370 years of history. Currently, it has grown into a major lifestyle group company, holding globally renowned brands such as Royal Copenhagen, Georg Jensen, Iittala, Arabia, and Wedgwood. True to its Finnish origins, where "Quality of Life" is a key element, the Fiskars Group's mission is to enrich people's lives at home, in the garden, and outdoors through iconic products, strong brand power, and a global vision. Aiming to provide "Making the everyday extraordinary," Fiskars Japan was launched in 2017.