MyBestPro Renews Logo and Launches AI-Collaborative Column Creation Service

First Brand has renewed the logo for its expert directory platform MyBestPro, starting June 3, 2026. This marks the first logo redesign since the service launched in 2009. MyBestPro connects users with vetted experts across various fields, including law, housing, medicine, education, and finance, throughout Japan's 47 prefectures. To strengthen its role as a personal branding support platform, MyBestPro also introduced a free and unlimited column creation service for registered experts. This service utilizes the company's proprietary AI Collaborative Editing Protocol to assist experts in writing trustworthy, personalized columns based on their profiles, past publications, and track record. With the rise of AI-driven search engines, MyBestPro aims to help professionals effectively highlight their unique expertise, backgrounds, and reliability, leveraging the platform's partnerships with local newspapers and broadcasters to build a trustworthy information ecosystem.