Fire Kids Becomes Official Top Sponsor of Professional Table Tennis Team 'Ryukyu Asteeda'

Fire Kids Co., Ltd. (Headquarters: Minato-ku, Tokyo) is pleased to announce that it has become the 'Official Top Sponsor' for the 2026-27 season of 'Ryukyu Asteeda,' a professional table tennis team in the T.League operated by Ryukyu Asteeda Sports Club Co., Ltd. (Location: Nakagami-gun, Okinawa; Representative Director, Chairman and President: Shusaku Hayakawa). This 'Official Top Sponsor' appointment is more than just advertising sponsorship; it is a value co-creation project that establishes the brand positioning of 'a watch with a story that successful people should wear.' Under the concept 'Time is Legacy.', which fuses the 'momentary enthusiasm of competing for 0.1 seconds' in table tennis with the 'eternity' of vintage watches that spin value across generations, both companies will carve out a new history in Japanese sports and business. We are truly honored to have been appointed as the official top sponsor of 'Ryukyu Asteeda,' a team that leads the Japanese table tennis world and continues to challenge the world from Okinawa. Table tennis is a sport of continuous 'momentary enthusiasm,' where a split-second decision of 0.1 seconds determines victory or defeat. On the other hand, the vintage watches we handle symbolize 'eternity,' accumulating those moments over decades and continuing to spin value across eras. The concept 'Time is Legacy.', which fuses these seemingly contrasting elements, embodies our strong desire to pass on the memories of athletes' victories and the trajectories of their challenges to the next generation as 'stories (legacies)' that will never fade. As a 'leading company in vintage watches,' Fire Kids has set a new positioning of watches with stories that successful people should wear, and together with Ryukyu Asteeda, we will carve a new history where sports and business intersect. We will provide our full support so that the time carved on the wrists of competing athletes becomes a lifetime of emotion for all fans. The philosophy set forth by Fire Kids, 'passing on the value of old things to the next generation,' deeply resonates with our spirit of challenge aiming for the world from Okinawa. The sport of table tennis is built upon the accumulation of moments where a 0.1-second decision separates victory and defeat! Fire Kids is truly an ideal partner who gives meaning to each of those moments and continues to engrave them as memories of victory. Together, we will make every effort to deliver new emotions created by sports and watches to all stakeholders who support Ryukyu Asteeda! ■Company and Brand Overview [About FIRE KIDS] Fire Kids is a leading vintage watch company founded in Hakuraku, Yokohama in 1995. We deal mainly in one-of-a-kind watches produced from the 1900s to the early 2000s, providing encounters with value that is passed down through the ages. In a third-party survey conducted in 2025, we achieved No. 1 in three categories: store inventory, annual sales, and number of units sold, and were recognized as Japan's largest vintage watch specialty store*. Under our purpose of 'increasing the number of watch-loving friends,' our team consists entirely of members who love watches, from the Watchmates who are sales staff to the back office. Like a theme park for watches