New Series 'The Raw Voice of Gen Z' Launches on Future Leaders Hub to Dissect the Unfiltered Truths of Gen Z, Shattering Adult Conventions
Fiom, a creative company specializing in Gen Z, has launched a new series, 'The Raw Voice of Gen Z,' on Fusosha's Gen Z-focused media platform, Future Leaders Hub. The series aims to provide companies with real insights into Gen Z to solve challenges in marketing and management.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:08 (496h 52m after Collected)
Fiom LLC (Headquarters: Shibuya-ku, Tokyo; Representative Partner: Yohei Takeshita), a creative company specializing in Gen Z, is pleased to announce the launch of a new series, 'The Raw Voice of Gen Z,' on the new economic media for Gen Z, 'Future Leaders Hub,' operated by Fusosha Publishing Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hirofumi Akio). The series delves into the unfiltered, real insights of Gen Z.
In recent years, marketing and management targeted at Gen Z have become a top priority for many companies.
However, there is a harsh reality that the 'well-intentioned' common sense adults believe in and the supposedly optimized communication are actually blocking information from the front lines and rapidly alienating young people.
Fiom is a specialist group where all members, from planners to creators, are from Gen Z.
We have decided to start this series to give back the knowledge we've gained through our daily work and the activities of our Gen Z-focused think tank, 'Z-SOZOKEN (Gen Z Creativity Research Institute),' as well as primary information extracted from discussions with current Gen Z individuals.
Introduction to Initial Content
This series will disseminate immediately useful insights for marketing and management from a unique perspective. To commemorate the start of the series, we will release the following three articles at once.
● [The Raw Voice of Gen Z #01] Does a Leader Who Plays Perfect Destroy On-site Information? Exploring the Reality of Self-Deprecation and Psychological Safety with Gen Z
We dissect the reality that the adult obsession with 'leaders must always be perfect and maintain dignity' creates a management risk by cutting off information sharing from younger staff.
What young people seek in a leader is the sense of security that comes from seeing a 'real side' beyond their role. We unravel how 'relaxed' leadership—sharing raw failure stories instead of calculated, advertising-like self-deprecation—is the strongest management tool to prevent organizational accidents.