FineToday to reach its 5th anniversary on July 1, 2026.

FineToday Group will celebrate its 5th anniversary on July 1, 2026. To commemorate the start of this milestone year, we are releasing the "FineToday 5th Anniversary Movie," which expresses our journey from our founding to the present and our vision for the future.

On July 1, 2021, our company became independent from Shiseido's daily consumer goods business, adopting the purpose of "enabling everyone around the world to weave wonderful days and live beautiful, fulfilling lives forever." Since then, we have delivered "beautiful daily necessities" that enrich the everyday lives of consumers.

The movie is structured like music, using the five keywords derived from the initial letter "f" of our company name – First (beginning), Feel (purpose), Foundation (building a base), Frontier (current position), and Future – as a framework. It expresses our current state after various challenges since our founding, and our aspirations for the future, likening it to a musical composition using the "musical note" motif of our corporate logo "f."

By delivering products that bring beauty and excitement to daily routines such as shampooing and face washing, we aim to enrich each individual's daily life. We believe that the accumulation of these daily enrichments will eventually connect to the next generation and create a better society. With this sentiment, which we have cherished since our founding, FineToday positions its 5th anniversary as a new starting point and will continue to take on challenges.

Movie Outline

Title: FineToday 5th Anniversary Movie

Release Date and Time: July 1, 2026 (Wed) 17:00

Platform: YouTube (FineToday Official Channel)

URL: https://youtu.be/LFfdq5mWjqA

Movie Cut Data:

Company Overview

Company Name: FineToday Holdings Co., Ltd.

Head Office: 18F, Shinagawa Grand Central Tower, 2-16-3 Konan, Minato-ku, Tokyo

Business Activities: Production, marketing, and sales of personal care products, etc.

URL: https://www.finetoday.com/

About FineToday Group

FineToday Group was founded in 2021 upon its independence from Shiseido's personal care business.

Our purpose is to enable everyone around the world to weave wonderful days and live beautiful, fulfilling lives forever. To achieve this, we integrate the sustainability of the global environment and society with profitable growth.

The aesthetic sense derived from our DNA is inherited in our sophisticated operations, unique value propositions, and glocal approach.

We aim to become Asia's No. 1 creator of beautiful daily necessities, delivering well-being through excitement to people worldwide.