Embracing the Vitality of Camellia Oil, SUZY Shines as TSUBAKI's Global Ambassador

Fine Today Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, President & CEO: Tetsuro Komori) is pleased to announce that its haircare brand "TSUBAKI," which leads to lustrous, beautiful hair, has welcomed SUZY, a globally active actress and singer, as its Global Ambassador this spring. TSUBAKI has always valued not only beautifying hair through the vitality of camellia oil but also fostering positive feelings and confidence. SUZY's way of life, continuously refining herself and empowering those around her, deeply resonates with TSUBAKI's aspirations. We invite you to pay attention to the value of "radiant living hair" proposed by TSUBAKI, together with SUZY.

— Continuously refining oneself, moving forward gracefully. A presence that empowers those around her —

TSUBAKI has always aimed to help every woman confront her inherent beauty through haircare and provide the strength to move forward authentically. Making hair lustrous leads to small confidence, becoming a trigger for taking a positive step in daily life—this is TSUBAKI's unchanging belief. And we believe that when the beauty of hair awakens, the true beauty of women blossoms.

As an actress and singer, SUZY has continuously challenged new expressions and refined herself. Her natural and resilient strength has given empathy and courage to many. SUZY's way of being, believing in herself and moving forward without forced adornment, overlaps with TSUBAKI's vision, leading to her appointment as Global Ambassador.

"Radiant living hair is my power." — This is a value TSUBAKI has cherished and the "confidence" TSUBAKI will create together with SUZY.

【Behind the Scenes of the Shoot】

The shoot began in early winter when the cold started to set in, starting with the brand visuals. Despite it being SUZY's first shoot for TSUBAKI, the entire staff was continuously surprised and moved by her professional demeanor.

Five patterns of costumes were prepared to match each TSUBAKI line. SUZY instantly understood the world view to be depicted in each and freely expressed everything from a dignified expression to a soft smile. Her dedication to the shoot, paying close attention to the movement of her hair and her posture, was impressive.

During breaks, she relaxed and chatted with the staff, carefully checking the monitor, and actively sharing her opinions on how to make things look more natural and beautiful. Especially in scenes expressing a "state of being fulfilled" during movie shooting, her joyful expressions naturally spilled out, creating a relaxed atmosphere on set.

With a combination of grace and sincerity, and a pursuit of her own expression, trust and anticipation naturally grew from the set, resulting in many shots symbolizing the world of TSUBAKI.

【SUZY Profile】

Born in Korea. After debuting as a member of the girl group miss A, she gained immediate attention with the movie "Architecture 101" and began her full-fledged acting career.

Subsequently, she appeared in numerous popular works such as the dramas "While You Were Sleeping," "Start-Up," the Coupang Play series "Anna," and the Netflix series "Doona!," establishing her reputation as an actress with delicate emotional expression and a strong presence.

In recent years, she starred in the Netflix series "The Fairy Tale of the Lamp" and has gained wide support globally, including in Asia. She is also scheduled to appear in the Disney+ original series "Delusion (tentative title)," further expanding her global activities.

With her transparent beauty and graceful yet strong presence, she is also active globally in advertising and fashion. She is widely supported by various generations worldwide, including in Asia.

【SUZY's Comment】

As TSUBAKI's Global Ambassador, I am deeply honored to share the brand's cherished philosophy and deliver it to everyone.

I felt that TSUBAKI is a presence that helps me confront myself through my hair and leads me to positive feelings, and this feeling was reinforced through our collaboration during this shoot. Positive feelings lead to the strength to take the next step, and the "radiance" that TSUBAKI delivers, I believe, not only enhances outward beauty but also brings out inner confidence.

I am truly looking forward to working with the TSUBAKI team to convey the value of self-care through hair to many people, and I eagerly await for everyone to see our various initiatives with TSUBAKI, including the wonderfully produced movie.