Enjoy the Heat and Sweat to the Fullest! Sea Breeze to Open Experiential Booth 'Instant Refreshment Plaza' at METROCK 2026 Tokyo on May 16-17
Fine Today's Sea Breeze brand will feature an experiential booth with a 17x giant bottle at the METROCK 2026 Tokyo venue, offering festival-goers a refreshing experience amid the heat.
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- 📰 Published: April 24, 2026 at 19:00
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Fine Today Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Tetsuro Komori) announces that its body care brand 'Sea Breeze,' which supports those who get deeply passionate about something to the point of sweating, will set up an experiential booth named 'Instant Refreshment Plaza' at the Tokyo venue of the urban outdoor rock festival 'METROCK 2026,' held on May 16 and 17, 2026.
The unique energy of a music festival, the heat of early summer, and the excitement of the crowd—Sea Breeze wants attendees to enjoy these overlapping moments of 'heat' more positively and freely. With this in mind, Sea Breeze proposes an experience to 'enjoy the heat and sweat to the fullest.' At the venue, through content that allows you to fully enjoy the hot moments while also offering a refreshing break, we will deliver a time where you can immerse yourself in the 'now' of the festival.
*Images are for illustrative purposes only.
Enjoy the Heat and Sweat with a Giant Sea Breeze Bottle 17 Times the Actual Size!
Music festivals are one of the symbolic events of a hot summer. The experiential booth 'Instant Refreshment Plaza' deployed by Sea Breeze at the 'METROCK 2026' Tokyo venue is an experiential space designed to let attendees fully enjoy the 'hot moments' of the festival, including the heat and sweat.
The euphoria of losing yourself in music, the energy filling the venue, the emotions that well up just by standing there. Rather than putting the brakes on such festival-specific heat, we want to free your feelings so you can continue to enjoy the moment with all your might. That is the value Sea Breeze wants to deliver through the 'Instant Refreshment Plaza.'
A giant bottle reproducing the size of a Sea Breeze Deo & Water bottle 17 times over will appear at the venue. Centered around this symbolic presence, we will deploy content that makes you want to drop by, photo spots where you want to capture the festival's energy, and novelties you'll want to wear while walking around the venue, further boosting your hot time.
When you visit METROCK 2026, please enjoy the time immersing yourself in music to the fullest while facing the heat of the festival at the 'Instant Refreshment Plaza.'
*Please enjoy within a reasonable range according to your physical condition.
[Overview of Instant Refreshment Plaza]
*Please note that the contents of the booth are subject to change.
Feel the Refreshment at a Glance. A Giant Bottle Appears
A giant bottle, 17 times the size of a Sea Breeze Deo & Water bottle, will make its appearance. Its outstanding presence, catching the eye even within the festival venue, is a refreshing symbol that uplifts your mood just by looking at it. Around the bottle, a fine mist effect will be implemented*. By dropping by when you want to refresh your feelings while enveloped in the festival's heat, we provide a moment of comfort.
*The fine mist is a water effect.
A Photo Spot to Capture a Refreshing Moment
A photo spot where you can take pictures while feeling the wind from a giant fan will be set up. By capturing the euphoria unique to festivals and the dynamic moment of catching the wind in a single shot, you can take it home as a refreshing memory. Being able to preserve the energy and fun of the place in the form of a photograph is an experience unique to the 'Instant Refreshment Plaza.'
Trial Stand to Find Your Own Refreshment
At the trial stand where you can freely experience the Sea Breeze lineup, try out the differences in scents and usability to select the 'shape of refreshment' that suits you! As an experience you can drop by without stopping your festival flow, it provides a chance to pleasantly refresh your feelings before heading to the next stage.
1. 'Deo & Water' evolved into a mist type for a more shower-like refreshing feel
2. Wipe your whole body for instant refreshment! Large-sized 'Face & Body Sheets'
3. Wear around your neck for a long-lasting cool sensation with the 'Ice Towel'
4. Refreshment even for your scalp! 'Ice Dry Shampoo' added with new scents as a standard product
Enjoy a Refreshing Shower at Your Own Pace - 'Sea Breeze Direct Sales Store'
For those who want to 'enjoy the heat and sweat to the fullest' at their own pace, an adjacent merchandise space is available where you can purchase products. It offers an option to continue enjoying the lingering feeling of the 'Instant Refreshing Shower' experienced at the booth throughout the rest of your festival time.
Novelties to Take Refreshment Beyond the Festival
For novelties, we have prepared items that you can wear while enjoying the festival. As a refreshing experience that doesn't end on the spot, it will accompany you while walking around the venue and during the moments when you look back on your memories.
*Conditions apply for receiving novelties. Please check at the booth.
[METROCK 2026 Event Overview]
TOKYO:
The unique energy of a music festival, the heat of early summer, and the excitement of the crowd—Sea Breeze wants attendees to enjoy these overlapping moments of 'heat' more positively and freely. With this in mind, Sea Breeze proposes an experience to 'enjoy the heat and sweat to the fullest.' At the venue, through content that allows you to fully enjoy the hot moments while also offering a refreshing break, we will deliver a time where you can immerse yourself in the 'now' of the festival.
*Images are for illustrative purposes only.
Enjoy the Heat and Sweat with a Giant Sea Breeze Bottle 17 Times the Actual Size!
Music festivals are one of the symbolic events of a hot summer. The experiential booth 'Instant Refreshment Plaza' deployed by Sea Breeze at the 'METROCK 2026' Tokyo venue is an experiential space designed to let attendees fully enjoy the 'hot moments' of the festival, including the heat and sweat.
The euphoria of losing yourself in music, the energy filling the venue, the emotions that well up just by standing there. Rather than putting the brakes on such festival-specific heat, we want to free your feelings so you can continue to enjoy the moment with all your might. That is the value Sea Breeze wants to deliver through the 'Instant Refreshment Plaza.'
A giant bottle reproducing the size of a Sea Breeze Deo & Water bottle 17 times over will appear at the venue. Centered around this symbolic presence, we will deploy content that makes you want to drop by, photo spots where you want to capture the festival's energy, and novelties you'll want to wear while walking around the venue, further boosting your hot time.
When you visit METROCK 2026, please enjoy the time immersing yourself in music to the fullest while facing the heat of the festival at the 'Instant Refreshment Plaza.'
*Please enjoy within a reasonable range according to your physical condition.
[Overview of Instant Refreshment Plaza]
*Please note that the contents of the booth are subject to change.
Feel the Refreshment at a Glance. A Giant Bottle Appears
A giant bottle, 17 times the size of a Sea Breeze Deo & Water bottle, will make its appearance. Its outstanding presence, catching the eye even within the festival venue, is a refreshing symbol that uplifts your mood just by looking at it. Around the bottle, a fine mist effect will be implemented*. By dropping by when you want to refresh your feelings while enveloped in the festival's heat, we provide a moment of comfort.
*The fine mist is a water effect.
A Photo Spot to Capture a Refreshing Moment
A photo spot where you can take pictures while feeling the wind from a giant fan will be set up. By capturing the euphoria unique to festivals and the dynamic moment of catching the wind in a single shot, you can take it home as a refreshing memory. Being able to preserve the energy and fun of the place in the form of a photograph is an experience unique to the 'Instant Refreshment Plaza.'
Trial Stand to Find Your Own Refreshment
At the trial stand where you can freely experience the Sea Breeze lineup, try out the differences in scents and usability to select the 'shape of refreshment' that suits you! As an experience you can drop by without stopping your festival flow, it provides a chance to pleasantly refresh your feelings before heading to the next stage.
1. 'Deo & Water' evolved into a mist type for a more shower-like refreshing feel
2. Wipe your whole body for instant refreshment! Large-sized 'Face & Body Sheets'
3. Wear around your neck for a long-lasting cool sensation with the 'Ice Towel'
4. Refreshment even for your scalp! 'Ice Dry Shampoo' added with new scents as a standard product
Enjoy a Refreshing Shower at Your Own Pace - 'Sea Breeze Direct Sales Store'
For those who want to 'enjoy the heat and sweat to the fullest' at their own pace, an adjacent merchandise space is available where you can purchase products. It offers an option to continue enjoying the lingering feeling of the 'Instant Refreshing Shower' experienced at the booth throughout the rest of your festival time.
Novelties to Take Refreshment Beyond the Festival
For novelties, we have prepared items that you can wear while enjoying the festival. As a refreshing experience that doesn't end on the spot, it will accompany you while walking around the venue and during the moments when you look back on your memories.
*Conditions apply for receiving novelties. Please check at the booth.
[METROCK 2026 Event Overview]
TOKYO: