Fine Today Group Holds 'Kade-shiki' for New Employees: Dialogues on 'Facing the Essence of Beauty' Using Flowers

Fine Today Co., Ltd. (Headquarters: Minato-ku, Tokyo) and Fine Today Industries Co., Ltd. (Headquarters: Kuki City, Saitama) held a joint entrance ceremony for the fiscal year 2026 titled 'Kade-shiki' (Commencement Ceremony) today, April 1, welcoming a total of 20 new employees.

Centered on the theme 'Facing the Essence of Beauty,' which is linked to the Group's purpose and employee code of conduct, a session using flowers and plants was held with management. By engaging in two-way dialogues regardless of position, the new employees took their first steps as members of the Fine Today Group.

Theme: 'Facing the Essence of Beauty'

Under the purpose 'To enrich the lives of everyone, every day, now and for the future, and to help them weave a wonderful day,' Fine Today pursues high-quality manufacturing based on 'aesthetic sense' (Bishiki). Furthermore, 'Facing the essence of beauty' is listed as one of the behavioral standards for employees to achieve this.

Aesthetic sense encompasses not only outward appearance but also inner and emotional beauty. At Fine Today, we believe that a sincere spirit that cares even for invisible parts manifests as true beauty. This theme was set because we wanted new employees to experience, through sessions with management, what our Group employees express in their daily operations.

Message from CEO Komori

'In an era of change, let us use our aesthetic sense as an axis to envision a future where people around the world live beautiful and enriched lives.'

I would like to speak about the concept of 'aesthetic sense,' which Fine Today values most, and my expectations for all of you within that context.

What kind of world do you imagine when our purpose is realized? Probably no one can predict it accurately. In these times of rapid environmental change, the way of working we took for granted may no longer apply even five years from now. In such a society, relying too much on manuals or precedents will leave us behind. It is crucial not to wait for the future to arrive, but to draw it ourselves through dialogue.

What Fine Today values at such times is aesthetic sense. We constantly ask ourselves what we can do so that society and others can weave beautiful and rich daily lives, and we discuss this with our colleagues. By accumulating these daily actions, we can achieve personal fulfillment alongside the realization of our corporate purpose. By allowing aesthetic sense to permeate all aspects of technological development, production, and sales, I believe we can deliver 'Daily Beautiful Products'—items that are not only high quality but also make the users feel and act positively. Let us weave each day with people around the world, share inspiration, and achieve 'Profitable Growth' together.

'Facing the Essence of Beauty Session' for Two-Way Dialogue Between New Employees and Management

As their first step as Fine Today employees, new hires participated in a session to face the essence of beauty using flowers and plants alongside management. Holding flowers that represent their individual values and thoughts, they engaged in a mutual discussion about their respective definitions of beauty.

Aspirations shared by new employees included: 'Work cannot be completed alone. Like an Anthurium, which shines when arranged with other flowers, I want to tackle everything while being grateful for the support around me,' and 'Like the white rose's meaning of "respect," I want to value an attitude that respects diverse values and is not bound by stereotypes.'

Through this session, they had an opportunity to look within their own thoughts and sincerely face the thoughts of others, learning the values the Group holds dear. Finally, they arranged the flowers used in the session into vases, collectively creating a floral arrangement that represents the diverse beauty of the Fine Today Group.

Overview of 'Kade-shiki: A Day to Trigger Facing the Essence of Beauty'

Date: Wednesday, April 1, 2026

Venue: LOS ANGELES BALCONY Terrace Restaurant & Moon Bar (Minato-ku, Tokyo)

Attendees: 20 new employees (9 from Fine Today, 11 from Fine Today Industries) and 8 management members including Representative Director and CEO Tetsuro Komori.

About the Fine Today Group

The Fine Today Group was founded in 2021 as an independent spin-off from Shiseido's personal care business. Our purpose is to help everyone around the world weave a wonderful day and live a beautiful, enriched life forever. To achieve this, we promote environmental and social sustainability alongside profitable growth. Our DNA-derived aesthetic sense is inherited in our sophisticated operations, unique value provision, and glocal behavior. We aim to become Asia's No. 1 creator of 'Daily Beautiful Products,' delivering well-being through excitement to people worldwide.