[Survey on New Business Development in the AI Era] ~80% of organizations face challenges in the Go-to-Market phase; the biggest bottleneck is "collaboration with sales & marketing departments"
A Findy survey of 622 professionals revealed that 80% struggle with internal collaboration during new business launches, and while AI adoption is high at 76%, its strategic impact remains limited to routine tasks.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:28 (5h 28m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:05 (216h 36m after Collected)
Findy Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Yuichiro Yamada; hereinafter "the Company"), which provides an engineering platform, announced the results of a survey conducted on the challenges in new business development and product planning, as well as the actual utilization of generative AI.
## ◆Highlights of the Survey Results
- **Approximately 80% (79.9%) of organizations face some kind of challenge in the Go-to-Market phase of new businesses.**
The biggest bottlenecks were "collaboration and handover with sales/marketing departments is not going well" (34.6%) and "PoC has been completed but the commercialization policy is not determined" (33.1%), showing that challenges regarding cross-organizational collaboration within the company dominated the top responses.
- **Heavy decision-making processes and scattered rationales serve as structural drags.**
Over 60% reported that "approvals require two or more levels," "meetings are held twice or more," and "send-backs are normalized." It became clear that about 90% have experienced not being able to find the rationale for past decisions when searching for it.
- **AI adoption rate reached 76.2%, but its contribution to decision-making quality is limited.**
AI utilization is centered on routine tasks such as transcribing and summarizing meeting minutes. Even in organizations where AI utilization is standardized company-wide, the percentage of those fully realizing the expected effects remained at 14.1%.
**◾️Survey Overview**
Target audience: Business professionals involved in new business development and product planning (New business development, product/service planning & development, R&D planning, IT/DX/AI promotion, product management, UX research/design, etc.)
Survey method: Internet survey (Screening -> Main survey)
Survey period: March 17 - March 23, 2026
Survey agency: INTAGE Inc.
Target industries: Manufacturing, Information and Communication, Wholesale/Retail, Transportation, Consumer Goods Manufacturers
Company size: 100 or more employees
Valid responses: 622
Survey sponsor: Findy Inc.
(*Please note that this survey was not conducted on users of Findy Inc.'s services.)
## ◆The Reality of Go-to-Market Challenges
**◾️About 80% of organizations face walls in the market launch phase. The biggest bottleneck is internal collaboration.**
When surveying business professionals involved in new business development and product planning via multiple-choice questions about the challenges they face when bringing a new business or product to market, it became clear that 79.9% of organizations have some kind of issue.
The most common response was "collaboration and handover with sales/marketing departments is not going well" (34.6%), closely followed by "PoC has been completed but the commercialization policy is not determined" (33.1%). Notably, the top two items are not challenges regarding the market environment or customer acquisition, but rather issues related to cross-organizational collaboration within the company. This highlights a dynamic on the frontlines of new business development where the gap between the new business department and the existing sales/marketing departments is deepest, and stagnation in decision-making and cross-organizational collaboration hinders commercialization.
## ◆Highlights of the Survey Results
- **Approximately 80% (79.9%) of organizations face some kind of challenge in the Go-to-Market phase of new businesses.**
The biggest bottlenecks were "collaboration and handover with sales/marketing departments is not going well" (34.6%) and "PoC has been completed but the commercialization policy is not determined" (33.1%), showing that challenges regarding cross-organizational collaboration within the company dominated the top responses.
- **Heavy decision-making processes and scattered rationales serve as structural drags.**
Over 60% reported that "approvals require two or more levels," "meetings are held twice or more," and "send-backs are normalized." It became clear that about 90% have experienced not being able to find the rationale for past decisions when searching for it.
- **AI adoption rate reached 76.2%, but its contribution to decision-making quality is limited.**
AI utilization is centered on routine tasks such as transcribing and summarizing meeting minutes. Even in organizations where AI utilization is standardized company-wide, the percentage of those fully realizing the expected effects remained at 14.1%.
**◾️Survey Overview**
Target audience: Business professionals involved in new business development and product planning (New business development, product/service planning & development, R&D planning, IT/DX/AI promotion, product management, UX research/design, etc.)
Survey method: Internet survey (Screening -> Main survey)
Survey period: March 17 - March 23, 2026
Survey agency: INTAGE Inc.
Target industries: Manufacturing, Information and Communication, Wholesale/Retail, Transportation, Consumer Goods Manufacturers
Company size: 100 or more employees
Valid responses: 622
Survey sponsor: Findy Inc.
(*Please note that this survey was not conducted on users of Findy Inc.'s services.)
## ◆The Reality of Go-to-Market Challenges
**◾️About 80% of organizations face walls in the market launch phase. The biggest bottleneck is internal collaboration.**
When surveying business professionals involved in new business development and product planning via multiple-choice questions about the challenges they face when bringing a new business or product to market, it became clear that 79.9% of organizations have some kind of issue.
The most common response was "collaboration and handover with sales/marketing departments is not going well" (34.6%), closely followed by "PoC has been completed but the commercialization policy is not determined" (33.1%). Notably, the top two items are not challenges regarding the market environment or customer acquisition, but rather issues related to cross-organizational collaboration within the company. This highlights a dynamic on the frontlines of new business development where the gap between the new business department and the existing sales/marketing departments is deepest, and stagnation in decision-making and cross-organizational collaboration hinders commercialization.