Satoshi Omiya and Takehide Oda Appointed as Directors of the Japan Financial Education Association

The Japan Financial Education Association (Headquarters: Chuo-ku, Tokyo; Representative Director: Kaede Yokokawa) announces the new appointments of Mr. Satoshi Omiya and Mr. Takehide Oda as directors of the association.

The association is working to build and maintain the foundation of financial literacy in Japan, and to promote appropriate financial education and the further development of financial literacy, with the aim of fostering an environment where everyone can acquire the necessary financial literacy equally.

Mr. Omiya, newly appointed as a director, contributes to the promotion and development of financial and economic education daily through the provision of financial education services for children and families, while Mr. Oda does so through activities to disseminate financial education within corporate workplaces.

With the addition of Mr. Omiya and Mr. Oda as new directors, we will accelerate the further development of our financial and economic education activities.

• About Mr. Satoshi Omiya

• Comment on Appointment

In recent years, the importance of financial education for children and young people has been increasing due to the spread of cashless payments, the diversification of financial services, and the uncertainty of social security. Furthermore, to foster practical financial literacy, opportunities for dialogue and experience not only in school education but also at home are indispensable.

Given these circumstances, we will contribute to creating an environment where financial education initiatives are supported by society as a whole through the activities of this association, and we will make every effort, however small, to realize the financial well-being of the children who will lead the future.

• About Mr. Takehide Oda

• Comment on Appointment

Having been involved in the financial business for a long time, I recognize that the "inappropriate sales of financial products prioritizing fees," which still persists in some areas, is a "social issue" that makes both salespeople and consumers unhappy, and I have been working to address it.

Financial and economic education is indispensable for realizing a society where everyone acquires correct financial knowledge, can proactively choose their own life, and live without anxiety. I am pleased to be able to play a part in the activities as a director of this association for the sound development of finance.

• Comment from Representative Director Kaede Yokokawa

Since its establishment, our association has been striving to build the foundation for financial education, aiming to realize "a society where everyone can equally acquire and utilize financial literacy."

We are greatly encouraged to welcome Mr. Omiya, who possesses expertise in UX design and education for families, and Mr. Oda, who has deep experience in financial marketing and dissemination in the workplace, as directors.

With the joining of these two, we will be able to accelerate our activities from both the "delivery of education (UX)" and the "spread to society (marketing)" aspects. We will redouble our efforts under the new system to build a society where all people, regardless of their life stage, can proactively choose their own lives.

• About Japan Financial Education Association

"Towards a society where everyone can equally acquire and utilize financial literacy."

The association was founded by individuals and organizations sharing this vision. Its purpose is to pioneer a new era of financial education, contribute to establishing a foundation for financial education in Japan, and work towards the dissemination and further development of appropriate financial education and financial literacy.
Furthermore, as a hub for financial education, we will support the activities of corporations and individuals who share our philosophy through member businesses and other initiatives, and strive to strengthen collaboration across the entire industry.

[Activities]
① Policy proposals and environmental development related to financial education
② Financial education outreach programs
③ Support for schools and teachers conducting financial education
④ Financial education/financial literacy certification
⑤ Financial educator certification program
⑥ Financial education study groups and various events
⑦ Student department management

[Organization Overview]
Name: Japan Financial Education Association (General Incorporated Association)
English Name: Japan Financial Education Association
Location: 2-29-1 Nihonbashi Hamacho, Chuo-ku, Tokyo
Official Website: https://www.financial-education.jp

• Contact for this Release

Japan Financial Education Association Secretariat
Public Relations Department
Email: info@financial-education.jp