"I♡SHIBUYA" First Flagship Store Opens on Tuesday, April 28th, with a Tourist Information Center Specializing in Entertainment and Night Culture
FiLL's Entertainment Inc. will open the first flagship store for "I♡SHIBUYA" and a tourist information center specializing in Shibuya's night culture within the cafe & event space "SHIBUYA XXI" in Shibuya Center Gai on April 28, 2026. The facility aims to address challenges faced by international tourists regarding Shibuya's nightlife, offering about 90 types of Shibuya souvenirs and night spot information.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 02:42 (16h 10m after Collected)
FiLL's Entertainment Inc. (Headquarters: Shibuya-ku, Tokyo) will open the first flagship store for "I♡SHIBUYA" and a tourist information center specializing in Shibuya's night culture within the cafe & event space "SHIBUYA XXI" in Shibuya Center Gai on Tuesday, April 28, 2026.
■ "I♡SHIBUYA" products and approximately 90 types of Shibuya souvenirs available
*Store image
The newly established souvenir shop, as the first flagship store for "I♡SHIBUYA," will offer a full lineup including popular T-shirts and omamori (charms).
In addition, it will feature approximately 90 types of Shibuya and Japan-themed souvenirs, including the Shibuya City Tourism Association's official character "SHIBUYA♡HACHI," apparel, miscellaneous goods, and classic souvenirs, catering to travelers of diverse nationalities and ages.
[Main product lineup]
▼I♡SHIBUYA
*I♡SHIBUYA is a registered trademark of dinos Co., Ltd.
▼SHIBUYA♡HACHI
■ Tourist information center specializing in Shibuya's night culture also available, offering multilingual support
The tourist information counter, located at the entrance of "SHIBUYA XXI," is themed "SHIBUYA NIGHT" and stands apart from general tourist information centers. It addresses real challenges faced by international tourists in Shibuya at night, such as difficulty in grasping late-night business hours or lack of information for experiencing night entertainment.
Staff fluent in English, Korean, and Chinese will be permanently stationed, providing a wide range of Shibuya night culture information tailored to travelers' purposes and styles, emphasizing "ease of understanding" and "approachability."
[Free distribution of "Shibuya Nightlife Map" covering Shibuya's night spots]
Image provided by: Shibuya City Tourism Association
The "Shibuya Nightlife Map" issued by the Shibuya City Tourism Association will be distributed free of charge. To help international tourists enjoy Shibuya's nightlife, it introduces restaurants and bars open after 8 PM, clubs, and places to enjoy even without alcohol, from a local perspective.
In the print version, in addition to maps of smoking areas and public restrooms, information can be easily saved from QR codes for Google Maps compiling listed establishments.
The web version also features 3 recommended night venues by 7 creators.
[Shibuya Nightlife Map Website] https://play-shibuya.com/nightlife/
[Resting hub complete with "peace of mind" for travelers]
The store is equipped with free Wi-Fi, charging spots, and restrooms. Support for Wi-Fi connection methods will also be provided, creating an environment where travelers can take a break and check their next destination. It functions not just as an information gathering point, but as a tourism base supporting visitors' stay in Shibuya.
[ "I♡Shibuya" photo spot to be installed soon]
*Installation image
An "I♡Shibuya" three-dimensional letter photo spot is planned to be installed in the store soon. The aim is to create a space where visitors can take a commemorative photo of their visit to Shibuya on the spot, learn deeply about Shibuya's night culture at the tourist information center, and take Shibuya home from the souvenir shop—completing three experiences: photo taking, tourist information, and shopping, all in one place.
【Facility Overview】
Facility Name: SHIBUYA XXI
Location: 1F, 12-7 Udagawa-cho, Shibuya-ku, Tokyo
HP: https://shibuya-xxi.jp/
Official X: https://x.com/shibuyaxxi
Official Instagram: https://www.instagram.com/shibuya_xxi/
Business Hours: 12:00〜18:00 (subject to change during events)
SHIBUYA XXI, with the concept of "Entertainment Saves the World," is a cafe & event space in Shibuya Center Gai. In a unique space inspired by a Noh theater, it hosts diverse cultural events such as music, DJ events, social gatherings, and exhibitions, operating as a place where creators, tourists, and the local community intersect. From April 4, 2026, the first flagship store for "I♡SHIBUYA" and a tourist information center specializing in Shibuya's night culture will be newly established. Together with the live house "SHIBUYA FOWS" on the basement floor, it will fully launch as a complex spot connecting tourism, culture, and interaction.
【Operating Company】
FiLL's Entertainment Inc.
Representative Director: Kohei Yuasa
Location: Tanaka Building 5F A, 31-3 Udagawa-cho, Shibuya-ku, Tokyo, 150-0042
Established: March 10, 2025
HP: https://www.fills-entertainment.jp/
■ "I♡SHIBUYA" products and approximately 90 types of Shibuya souvenirs available
*Store image
The newly established souvenir shop, as the first flagship store for "I♡SHIBUYA," will offer a full lineup including popular T-shirts and omamori (charms).
In addition, it will feature approximately 90 types of Shibuya and Japan-themed souvenirs, including the Shibuya City Tourism Association's official character "SHIBUYA♡HACHI," apparel, miscellaneous goods, and classic souvenirs, catering to travelers of diverse nationalities and ages.
[Main product lineup]
▼I♡SHIBUYA
*I♡SHIBUYA is a registered trademark of dinos Co., Ltd.
▼SHIBUYA♡HACHI
■ Tourist information center specializing in Shibuya's night culture also available, offering multilingual support
The tourist information counter, located at the entrance of "SHIBUYA XXI," is themed "SHIBUYA NIGHT" and stands apart from general tourist information centers. It addresses real challenges faced by international tourists in Shibuya at night, such as difficulty in grasping late-night business hours or lack of information for experiencing night entertainment.
Staff fluent in English, Korean, and Chinese will be permanently stationed, providing a wide range of Shibuya night culture information tailored to travelers' purposes and styles, emphasizing "ease of understanding" and "approachability."
[Free distribution of "Shibuya Nightlife Map" covering Shibuya's night spots]
Image provided by: Shibuya City Tourism Association
The "Shibuya Nightlife Map" issued by the Shibuya City Tourism Association will be distributed free of charge. To help international tourists enjoy Shibuya's nightlife, it introduces restaurants and bars open after 8 PM, clubs, and places to enjoy even without alcohol, from a local perspective.
In the print version, in addition to maps of smoking areas and public restrooms, information can be easily saved from QR codes for Google Maps compiling listed establishments.
The web version also features 3 recommended night venues by 7 creators.
[Shibuya Nightlife Map Website] https://play-shibuya.com/nightlife/
[Resting hub complete with "peace of mind" for travelers]
The store is equipped with free Wi-Fi, charging spots, and restrooms. Support for Wi-Fi connection methods will also be provided, creating an environment where travelers can take a break and check their next destination. It functions not just as an information gathering point, but as a tourism base supporting visitors' stay in Shibuya.
[ "I♡Shibuya" photo spot to be installed soon]
*Installation image
An "I♡Shibuya" three-dimensional letter photo spot is planned to be installed in the store soon. The aim is to create a space where visitors can take a commemorative photo of their visit to Shibuya on the spot, learn deeply about Shibuya's night culture at the tourist information center, and take Shibuya home from the souvenir shop—completing three experiences: photo taking, tourist information, and shopping, all in one place.
【Facility Overview】
Facility Name: SHIBUYA XXI
Location: 1F, 12-7 Udagawa-cho, Shibuya-ku, Tokyo
HP: https://shibuya-xxi.jp/
Official X: https://x.com/shibuyaxxi
Official Instagram: https://www.instagram.com/shibuya_xxi/
Business Hours: 12:00〜18:00 (subject to change during events)
SHIBUYA XXI, with the concept of "Entertainment Saves the World," is a cafe & event space in Shibuya Center Gai. In a unique space inspired by a Noh theater, it hosts diverse cultural events such as music, DJ events, social gatherings, and exhibitions, operating as a place where creators, tourists, and the local community intersect. From April 4, 2026, the first flagship store for "I♡SHIBUYA" and a tourist information center specializing in Shibuya's night culture will be newly established. Together with the live house "SHIBUYA FOWS" on the basement floor, it will fully launch as a complex spot connecting tourism, culture, and interaction.
【Operating Company】
FiLL's Entertainment Inc.
Representative Director: Kohei Yuasa
Location: Tanaka Building 5F A, 31-3 Udagawa-cho, Shibuya-ku, Tokyo, 150-0042
Established: March 10, 2025
HP: https://www.fills-entertainment.jp/