【FILA × SEGA】Collaboration Collection Where Memories of 90s Football Scene and Game Culture Intersect
FILA and SEGA announce a special collaboration collection centered on their shared football culture, with a partial pre-release of the apparel line at SEGA STORE TOKYO from April 3rd (Friday).
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
~With the 2026 World Cup approaching, legendary sponsor logos move from the pitch to the street~
Italian-born sports lifestyle brand "FILA" and global game maker "SEGA" are launching a special collaboration collection centered on their historical commonality: "football culture." A portion of the apparel line will be pre-released starting April 3rd (Friday) at SEGA STORE TOKYO.
Store Name: SEGA STORE TOKYO
Address: Shibuya PARCO 6F, 15-1 Udagawa-cho, Shibuya-ku, Tokyo 150-8377
Business Hours: 10:00 AM - 9:00 PM *Irregular holidays
In the late 1990s to early 2000s, in the European football scene, FILA sponsored teams like "Fiorentina" and "West Ham United." During the same period, SEGA emblazoned its iconic logo on the chests of prestigious club teams such as "Saint-Étienne" and "Arsenal."
In 2026, as the world is once again engulfed in football fever, these two entities, who once shared the same pitch, are teaming up to propose a new football style.
■ Product Details
The collection features 11 types of products, including classic collared styles and graphic patterns reminiscent of the 90s, set-ups boldly designed with FILA's iconic Barletta motif, T-shirt collections extracting the essence of the globally beloved "SONIC," and footwear using "FASCINO," a base model that strongly inherits FILA brand's football shoe DNA.
Product Number: CE6SAU701
Product Name: GAME JERSEY
Price: 12,980 yen (tax included)
Color Options: BLUE ・ WHITE
Available Sizes: S～XL
Product Number: CE6SAU702
Product Name: GAME JERSEY
Price: 12,980 yen (tax included)
Color Options: BLACK・ KAHKI
Available Sizes: S～XL
Product Number: CE6SCU703
Product Name: TRACK PANTS
Price: 12,980 yen (tax included)
Color Options: BLACK ・ KAHKI
Available Sizes: S～XL
*Not available at SEGA STORE TOKYO
Product Number: CE6SCU704
Product Name: SHORT PANTS
Price: 11,880 yen (tax included)
Color Options: BLACK ・ KAHKI
Available Sizes: S～XL
*Not available at SEGA STORE TOKYO
Product Number: SM6SAU707
Product Name: S/S TEE
Price: 6,380 yen (tax included)
Color Options: WHITE ・ M.GREY
Available Sizes: S～XL
*M.GREY is not available at SEGA STORE TOKYO
Product Number: FM0101951100
Product Name: FILA FASCINO LS SEGA
Price: 13,200 yen (tax included)
Color Options: PURE WHITE/Peacoat
Available Sizes: 23.0～28.0cm (no half sizes)
*Not available at SEGA STORE TOKYO
From April 17th (Friday), the entire collaboration collection of 11 apparel and sneaker items will be available at FILA official online stores, FILA official shops, and FILA retailers.
Additionally, FILA will also launch an in-line collection of football-themed packages.
Product Number: CE6SAW012
Product Name: FOOTBALL TEE
Price: 8,580 yen (tax included)
Color Options: WHITE ・ SILVER ・ BLACK
Available Sizes: M～XL
*Not available at SEGA STORE TOKYO
FAQ
Where will this collaboration collection be pre-released?
A portion of the apparel line will be pre-released starting April 3rd (Friday) at SEGA STORE TOKYO (Shibuya PARCO 6F).
When is the full collection release date?
The entire collaboration collection of 11 apparel and sneaker items will be released from April 17th (Friday) at FILA official online stores, FILA official shops, and FILA retailers.
What is the theme of this collaboration?
The theme is 'football culture,' a historical commonality between both brands, where memories of the 1990s football scene and game culture intersect.