[FILA x SEGA] A Collaboration Collection Where Memories of the 90s Football Scene and Gaming Culture Intersect
FILA and SEGA announced a collaborative apparel collection themed around 90s football culture. Select items will be available for pre-sale at SEGA STORE TOKYO starting April 3.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:30
- 🤖 AI Analyzed: April 21, 2026 at 05:29 (446h 59m after Collected)
～Just ahead of the 2026 World Cup, legendary sponsor logos move from the pitch to the streets～
FILA, the sports lifestyle brand originating from Italy, and SEGA, a global gaming manufacturer, are launching a special collaboration collection centered on "football culture," a historical commonality between the two. A portion of the apparel line will be available for pre-sale starting Friday, April 3 at SEGA STORE TOKYO.
Store Name: SEGA STORE TOKYO
Address: 6th Floor, Shibuya PARCO, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377
Business Hours: 10:00 - 21:00 *Irregular holidays
In the late 1990s and early 2000s within the European football scene, FILA sponsored clubs like "Fiorentina" and "West Ham United." During the same period, SEGA had its iconic logo engraved on the chests of prestigious club teams like "Saint-Étienne" and "Arsenal."
In 2026, a year when the world will once again be engulfed in football enthusiasm, these two entities—who shared the same pitch back then—are teaming up to propose a new football style.
## Product Details
The collection features a total of 11 items. This includes classic collared styles and graphic patterns reminiscent of the 90s, setups boldly featuring FILA's iconic "Barretta" motif, a T-shirt collection extracting the essence of the globally beloved "SONIC," and footwear utilizing the "FASCINO" as a base model, which strongly inherits the DNA of FILA brand football shoes.
Product Number: CE6SAU701
Product Name: GAME JERSEY
Price: 12,980 yen (tax included)
Colors Available: BLUE / WHITE
Sizes Available: S to XL
FILA, the sports lifestyle brand originating from Italy, and SEGA, a global gaming manufacturer, are launching a special collaboration collection centered on "football culture," a historical commonality between the two. A portion of the apparel line will be available for pre-sale starting Friday, April 3 at SEGA STORE TOKYO.
Store Name: SEGA STORE TOKYO
Address: 6th Floor, Shibuya PARCO, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377
Business Hours: 10:00 - 21:00 *Irregular holidays
In the late 1990s and early 2000s within the European football scene, FILA sponsored clubs like "Fiorentina" and "West Ham United." During the same period, SEGA had its iconic logo engraved on the chests of prestigious club teams like "Saint-Étienne" and "Arsenal."
In 2026, a year when the world will once again be engulfed in football enthusiasm, these two entities—who shared the same pitch back then—are teaming up to propose a new football style.
## Product Details
The collection features a total of 11 items. This includes classic collared styles and graphic patterns reminiscent of the 90s, setups boldly featuring FILA's iconic "Barretta" motif, a T-shirt collection extracting the essence of the globally beloved "SONIC," and footwear utilizing the "FASCINO" as a base model, which strongly inherits the DNA of FILA brand football shoes.
Product Number: CE6SAU701
Product Name: GAME JERSEY
Price: 12,980 yen (tax included)
Colors Available: BLUE / WHITE
Sizes Available: S to XL