BASIC AND ACCENT's Popular Tote Bag 'BIGBAG', with 35,000 Units Sold, Renewed as 'BA BAG' in New Sizes and Colors.
'BASIC AND ACCENT' has renewed its long-selling tote bag series 'BIG BAG', which has sold over 35,000 units, as the 'BA BAG'. It is now available in 3 sizes and 3 colors, including a new ice gray.
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- 📰 Published: April 23, 2026 at 19:01
- 🔍 Collected: April 23, 2026 at 10:31
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'BASIC AND ACCENT' operated by Fil et Cucire Co., Ltd. (Headquarters: Asaminami-ku, Hiroshima City, Hiroshima Prefecture, Representative Director: Toshifumi Shishido).
Launched in 2016, the long-selling tote bag "BIG BAG" series, which has sold a cumulative total of approximately 35,000 units (as of the end of March 2026), has been newly renewed as the "BA BAG".
The size range has increased to 3 sizes, and the color variations have expanded to 3 colors, making it easier to choose.
Materials and Features Remain the Same -
The new "BA BAG" is made by maintaining the meticulous features of the popular pre-renewal "BIG BAG" series.
It uses lightweight, water-repellent fabric with a crinkled finish.
One of its characteristics is that it becomes softer the more you use it.
Convenient Shape -
Because it has a hidden gusset, it stays compact but holds more volume than it looks.
Also recommended as a sub-bag to fold and carry around.
The wide handles are a design inspired by bags seen overseas.
Designed with a sturdy build and wide handles so that it doesn't feel burdensome even when worn on the shoulder.
New Colors and Sizes of the Renewal
From left: BIG BAG [BA BAG], CHOONII BAG [BA BAG], MINI BAG [BA BAG]
In addition to the existing black and khaki colors, a new ice gray color has appeared.
Ice gray is a custom fabric color exclusively for BASIC AND ACCENT, and started from dyeing the fabric based on the designer's thought, "I want to make a clear color!"
After making several fabric samples, it finished in a coloring that has a light and neutral impression, making the contents of the bag hard to see through.
MINI BAG
The NEW size of the BA BAG commercialized with the passionate feelings of the designer.
It is just the right size to easily put in minimum belongings like a wallet, smartphone, and plastic bottle for an outing. Since it's a water-repellent fabric, it seems it will be useful even if used as a lunch tote.
The fact that it stands on its own is also a nice point.
An inner pocket is made in all sizes, so small items can be separated and put in here.
CHOONII BAG
A medium size named "CHOONII BAG" as an intermediate between MINI and BIG.
It is a convenient size that fits A4 and A3 sizes. Some people choose it as a work or gym bag.
This CHOONII is a resized version of the S size of the old "BIG BAG" series.
It became a slightly horizontally long silhouette, and the visual balance when held in the hand became more sophisticated.
* The black and khaki colors will be sequentially switched to the CHOONII size.
BIG BAG
This is the largest size of the "BA BAG" series.
While having a large capacity that can be used for an overnight trip, it is an exquisite size that doesn't touch the floor even when held by a 158cm model.
It is also handy for putting in outerwear that you take off and put on, or folding it up and hiding it like an eco-bag.
When there is a small amount of luggage, the ears fold inward, making the triangular silhouette cute.
A BASIC AND ACCENT original bag that can be carried regardless of age or gender.
Please check out the new standard BA BAG.
Click here for the shop list >
MINI BAG
¥2,530
CHOONII BAG
¥3,300
BIG BAG
¥3,850
To the online store
* Product availability varies by store.
* Please contact the staff at each store for details.
Click here for inquiries regarding the PR TIMES publication content
Person in charge: Taga
MAIL: taga@fil-et-cucire.co.jp
TEL: 082-879-0204
BASIC AND ACCENT
Opened its first street-level store in Jiyugaoka, Tokyo in 2015. Operating 14 stores nationwide (1 store B AND A, as of February 2026) handling comfortable basic wear, accent accessories, and tableware and interior goods that color daily life.
Official website: https://basicandaccent.com
Official Instagram
BASIC AND ACCENT: https://www.instagram.com/basic_accent/
B AND A: https://www.instagram.com/b_and_a0
Launched in 2016, the long-selling tote bag "BIG BAG" series, which has sold a cumulative total of approximately 35,000 units (as of the end of March 2026), has been newly renewed as the "BA BAG".
The size range has increased to 3 sizes, and the color variations have expanded to 3 colors, making it easier to choose.
Materials and Features Remain the Same -
The new "BA BAG" is made by maintaining the meticulous features of the popular pre-renewal "BIG BAG" series.
It uses lightweight, water-repellent fabric with a crinkled finish.
One of its characteristics is that it becomes softer the more you use it.
Convenient Shape -
Because it has a hidden gusset, it stays compact but holds more volume than it looks.
Also recommended as a sub-bag to fold and carry around.
The wide handles are a design inspired by bags seen overseas.
Designed with a sturdy build and wide handles so that it doesn't feel burdensome even when worn on the shoulder.
New Colors and Sizes of the Renewal
From left: BIG BAG [BA BAG], CHOONII BAG [BA BAG], MINI BAG [BA BAG]
In addition to the existing black and khaki colors, a new ice gray color has appeared.
Ice gray is a custom fabric color exclusively for BASIC AND ACCENT, and started from dyeing the fabric based on the designer's thought, "I want to make a clear color!"
After making several fabric samples, it finished in a coloring that has a light and neutral impression, making the contents of the bag hard to see through.
MINI BAG
The NEW size of the BA BAG commercialized with the passionate feelings of the designer.
It is just the right size to easily put in minimum belongings like a wallet, smartphone, and plastic bottle for an outing. Since it's a water-repellent fabric, it seems it will be useful even if used as a lunch tote.
The fact that it stands on its own is also a nice point.
An inner pocket is made in all sizes, so small items can be separated and put in here.
CHOONII BAG
A medium size named "CHOONII BAG" as an intermediate between MINI and BIG.
It is a convenient size that fits A4 and A3 sizes. Some people choose it as a work or gym bag.
This CHOONII is a resized version of the S size of the old "BIG BAG" series.
It became a slightly horizontally long silhouette, and the visual balance when held in the hand became more sophisticated.
* The black and khaki colors will be sequentially switched to the CHOONII size.
BIG BAG
This is the largest size of the "BA BAG" series.
While having a large capacity that can be used for an overnight trip, it is an exquisite size that doesn't touch the floor even when held by a 158cm model.
It is also handy for putting in outerwear that you take off and put on, or folding it up and hiding it like an eco-bag.
When there is a small amount of luggage, the ears fold inward, making the triangular silhouette cute.
A BASIC AND ACCENT original bag that can be carried regardless of age or gender.
Please check out the new standard BA BAG.
Click here for the shop list >
MINI BAG
¥2,530
CHOONII BAG
¥3,300
BIG BAG
¥3,850
To the online store
* Product availability varies by store.
* Please contact the staff at each store for details.
Click here for inquiries regarding the PR TIMES publication content
Person in charge: Taga
MAIL: taga@fil-et-cucire.co.jp
TEL: 082-879-0204
BASIC AND ACCENT
Opened its first street-level store in Jiyugaoka, Tokyo in 2015. Operating 14 stores nationwide (1 store B AND A, as of February 2026) handling comfortable basic wear, accent accessories, and tableware and interior goods that color daily life.
Official website: https://basicandaccent.com
Official Instagram
BASIC AND ACCENT: https://www.instagram.com/basic_accent/
B AND A: https://www.instagram.com/b_and_a0