Ebinoya Launches 4 Types of "Auspicious x Hassle-Free" Mother's Day Gifts. A New Standard Offering E-gifts and Pre-Processed Seafood to Eliminate Burden on the Recipient
FGROW JAPAN's shrimp specialty brand 'Ebinoya' is launching 4 types of Mother's Day gift sets from April 20 to May 6, 2026. Designed to reduce burdens with E-gift support and pre-processed shrimp.
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- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
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FGROW JAPAN Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture / CEO: Yusuke Funada), which operates the shrimp specialty store 'Ebinoya', is launching a gift collection "Auspicious Mother's Day Gifts" featuring shrimp—a symbol of "longevity" and "celebration" since ancient times—for a limited time from Monday, April 20 to Wednesday, May 6, 2026, ahead of Mother's Day on May 10, 2026.
The 2026 lineup offers 4 types (Yui, Sai, Hana, Fuku) in the price range of ¥5,000 to ¥9,000.
Designed to extremely reduce the burden on both the giver and the receiver, the features include E-gift support (immediate gifting possible without an address), manual deveining already completed, freshness that allows it to be eaten as sashimi just by thawing, and a free Mother's Day limited message card. It proposes a new form of Mother's Day gift that balances "good omen" and "convenience".
Furthermore, the most affordable -Fuku- (¥5,000) includes "Shrimp Broth" utilizing shrimp shells and heads that are usually discarded. As a lucky charm that can be easily used at the everyday dining table, it is a product that balances sustainability with gift-giving culture.
■ Why "Shrimp for Mother's Day"? — A Symbol of Longevity and Happiness Since Ancient Times
In Japan, shrimp has been loved as a lucky charm since ancient times. Its cultural significance is clear from the fact that it is an indispensable ingredient in New Year's Osechi cuisine.
Longevity: Its long whiskers and curved back serve as a symbol of "living long until one's back is bent."
Growth/Development: From the way it grows by repeatedly molting.
Celebratory nature: From how it turns vivid red when boiled.
There is no ingredient other than shrimp that can perfectly embody the wish, "I want you to stay healthy forever," for Mother's Day. Ebinoya's Mother's Day gifts are a modern reconstruction of this cultural background into a gift experience.
■ 6 Designs to Deliver "Good Omens" More Easily
The biggest concern with modern gifts is the contradiction: "I don't want to inconvenience the recipient," yet "The more elaborate the gift, the more of a burden it is for the receiver." Ebinoya's Mother's Day gifts are designed to minimize the burden on both parties without losing the auspicious nature.
E-gift support (3 types: -Yui- / -Sai- / -Hana-) Can be gifted immediately via LINE or email without asking for an address. You can send it "right now today" even to a mother living far away.
Manually deveined All delivered shrimp are pre-processed. Can be cooked immediately after opening.
Ready for sashimi just by thawing Procures rapid ship-frozen products. Even if she dislikes cooking, it can go straight to the table as sashimi.
Slim freezer storage The product packaging has a thin design. Consideration so as not to overwhelm the mother's freezer.
Free "Happy Mother's Day" limited message card Feelings that can't be put into words can be naturally conveyed along with a high-quality shrimp gift.
Creating an unboxing experience with a drawer-style gift box Gray material x gold foil stamping. A design that feels special right up to the moment of opening.
■ 2026 Lineup (4 types in total) — Meanings Behind the Names and Contents
Yui, Sai, Hana, Fuku — The 4 product names each hold meanings embodying feelings for mothers. The structure allows choosing by price, scene, and usage.
Mother's Day Gift -Yui- (Knot) / ¥9,000 (tax included) / E-gift supported
A top-tier shrimp experience for a special day. Centered on marbled shrimp steaks made from extra-large wild shrimp from the Bay of Bengal, this top-tier gift packs various ways to enjoy shrimp, tying feelings together.
- Ebinoya peeled shrimp 125g x 2 packs
- Ebinoya marbled shrimp steak x 2 pieces
- Chili sauce for shrimp lovers 100g x 1 pack
- Garlic sauce for shrimp lovers 40g x 1 pack
Mother's Day Gift -Sai- (Color) / ¥7,400 (tax included) / E-gift supported
A red and white lucky set centered on Red & White Pickled Shrimp to vibrantly color the dining table. A dish that turns ordinary days into a celebration.
- Ebinoya peeled shrimp 125g x 2 packs
- Ebinoya Red & White Pickled Shrimp 300g x 1 box
- Chili sauce for shrimp lovers 100g x 1 pack
- Garlic sauce for shrimp lovers 40g x 1 pack
Mother's Day Gift -Hana- (Flower) / ¥5,600 (tax included) / E-gift supported
A set where the vivid color of raw shrimp kimchi is the star, making flowers bloom on the table. Recommended for mothers who like to drink.
- Ebinoya peeled shrimp 125g x 2 packs
- Ebinoya Raw Shrimp Kimchi 120g x 2 packs
- Chili sauce for shrimp lovers 100g x 1 pack
- Garlic sauce for shrimp lovers 40g x 1 pack
Mother's Day Gift -Fuku- (Luck) / ¥5,000 (tax included) / *E-gift not supported
A little luck for the daily dining table. Includes upcycled "Shrimp Broth" made from normally discarded shells/heads and highly fragrant "Koufuku" (fragrant luck).
The 2026 lineup offers 4 types (Yui, Sai, Hana, Fuku) in the price range of ¥5,000 to ¥9,000.
Designed to extremely reduce the burden on both the giver and the receiver, the features include E-gift support (immediate gifting possible without an address), manual deveining already completed, freshness that allows it to be eaten as sashimi just by thawing, and a free Mother's Day limited message card. It proposes a new form of Mother's Day gift that balances "good omen" and "convenience".
Furthermore, the most affordable -Fuku- (¥5,000) includes "Shrimp Broth" utilizing shrimp shells and heads that are usually discarded. As a lucky charm that can be easily used at the everyday dining table, it is a product that balances sustainability with gift-giving culture.
■ Why "Shrimp for Mother's Day"? — A Symbol of Longevity and Happiness Since Ancient Times
In Japan, shrimp has been loved as a lucky charm since ancient times. Its cultural significance is clear from the fact that it is an indispensable ingredient in New Year's Osechi cuisine.
Longevity: Its long whiskers and curved back serve as a symbol of "living long until one's back is bent."
Growth/Development: From the way it grows by repeatedly molting.
Celebratory nature: From how it turns vivid red when boiled.
There is no ingredient other than shrimp that can perfectly embody the wish, "I want you to stay healthy forever," for Mother's Day. Ebinoya's Mother's Day gifts are a modern reconstruction of this cultural background into a gift experience.
■ 6 Designs to Deliver "Good Omens" More Easily
The biggest concern with modern gifts is the contradiction: "I don't want to inconvenience the recipient," yet "The more elaborate the gift, the more of a burden it is for the receiver." Ebinoya's Mother's Day gifts are designed to minimize the burden on both parties without losing the auspicious nature.
E-gift support (3 types: -Yui- / -Sai- / -Hana-) Can be gifted immediately via LINE or email without asking for an address. You can send it "right now today" even to a mother living far away.
Manually deveined All delivered shrimp are pre-processed. Can be cooked immediately after opening.
Ready for sashimi just by thawing Procures rapid ship-frozen products. Even if she dislikes cooking, it can go straight to the table as sashimi.
Slim freezer storage The product packaging has a thin design. Consideration so as not to overwhelm the mother's freezer.
Free "Happy Mother's Day" limited message card Feelings that can't be put into words can be naturally conveyed along with a high-quality shrimp gift.
Creating an unboxing experience with a drawer-style gift box Gray material x gold foil stamping. A design that feels special right up to the moment of opening.
■ 2026 Lineup (4 types in total) — Meanings Behind the Names and Contents
Yui, Sai, Hana, Fuku — The 4 product names each hold meanings embodying feelings for mothers. The structure allows choosing by price, scene, and usage.
Mother's Day Gift -Yui- (Knot) / ¥9,000 (tax included) / E-gift supported
A top-tier shrimp experience for a special day. Centered on marbled shrimp steaks made from extra-large wild shrimp from the Bay of Bengal, this top-tier gift packs various ways to enjoy shrimp, tying feelings together.
- Ebinoya peeled shrimp 125g x 2 packs
- Ebinoya marbled shrimp steak x 2 pieces
- Chili sauce for shrimp lovers 100g x 1 pack
- Garlic sauce for shrimp lovers 40g x 1 pack
Mother's Day Gift -Sai- (Color) / ¥7,400 (tax included) / E-gift supported
A red and white lucky set centered on Red & White Pickled Shrimp to vibrantly color the dining table. A dish that turns ordinary days into a celebration.
- Ebinoya peeled shrimp 125g x 2 packs
- Ebinoya Red & White Pickled Shrimp 300g x 1 box
- Chili sauce for shrimp lovers 100g x 1 pack
- Garlic sauce for shrimp lovers 40g x 1 pack
Mother's Day Gift -Hana- (Flower) / ¥5,600 (tax included) / E-gift supported
A set where the vivid color of raw shrimp kimchi is the star, making flowers bloom on the table. Recommended for mothers who like to drink.
- Ebinoya peeled shrimp 125g x 2 packs
- Ebinoya Raw Shrimp Kimchi 120g x 2 packs
- Chili sauce for shrimp lovers 100g x 1 pack
- Garlic sauce for shrimp lovers 40g x 1 pack
Mother's Day Gift -Fuku- (Luck) / ¥5,000 (tax included) / *E-gift not supported
A little luck for the daily dining table. Includes upcycled "Shrimp Broth" made from normally discarded shells/heads and highly fragrant "Koufuku" (fragrant luck).