Troma Inc. Announces Trade Marketing Seminar: Building Winning Brands at Retail via Shopper-Centric Growth
Key facts
- Troma Inc. Announces Trade Marketing Seminar: Building Winning Brands at Retail via Shopper-Centric Growth
- Troma, a group company of FEZ Inc., will hold a practical seminar for FMCG manufacturers on June 23 (Tue). CEO Yuki Imoto will speak on shopper-centric sales expansion strategies.
- Source: PR Times
- Date: May 22, 2026
Direct answer
Troma, a group company of FEZ Inc., will hold a practical seminar for FMCG manufacturers on June 23 (Tue). CEO Yuki Imoto will speak on shopper-centric sales expansion strategies.
- Citation
- Troma Inc. Announces Trade Marketing Seminar: Building Winning Brands at Retail via Shopper-Centric Growth (May 22, 2026), PR Times
- Source
- PR Times
- Date
- May 22, 2026
Troma, a group company of FEZ Inc., will hold a practical seminar for FMCG manufacturers on June 23 (Tue). CEO Yuki Imoto will speak on shopper-centric sales expansion strategies.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 20:00
- 🔍 Collected: May 22, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 12:22 (51 min after Collected)
Troma Inc. (Troma), a group company of FEZ Inc. (FEZ), which operates retail media businesses, will host a seminar for FMCG manufacturers titled 'Trade Marketing Seminar: Building Winning Brands at Retail via Shopper-Centric Growth' on June 23 (Tue) at 18:00 in Otemachi, Tokyo.
Why do FMCG manufacturers need 'Trade Marketing' now?
The retail industry is undergoing a major transition due to rising raw material costs, shifting consumer behavior, diversification of customer needs, an increase in private brands, and operational efficiency challenges caused by labor shortages, logistics issues, and rising energy costs.
Under these circumstances, manufacturers of daily consumer goods are finding it increasingly difficult to ensure planned product distribution and in-store promotions, leading to an increase in consultations regarding trade marketing.
In this seminar, Yuki Imoto, author of 'Trade Marketing: 4 Practices to Win at Retail' and a former practitioner at major manufacturers, will explain practical perspectives on how to build brands that are chosen at the retail shelf, starting from a 'shopper-centric' viewpoint, through real-world case studies.
Event Overview:
- Date & Time: June 23, 2026 (Tue), 18:00–20:30 (Doors open at 17:30)
- Venue: MY Shokudo Hall & Kitchen (TOKYO TORCH Tokiwabashi Tower 3F, 2-6-4 Otemachi, Chiyoda-ku, Tokyo)
- Speaker: Yuki Imoto (CEO, Troma Inc.; Department Manager, FEZ Inc.)
- Target Audience: Employees at FMCG manufacturers interested in trade marketing.
- Capacity: 50 people (Lottery if oversubscribed. Max 2 per company).
- Fee: Free.
- Registration URL: https://torema-260623event.peatix.com
Why do FMCG manufacturers need 'Trade Marketing' now?
The retail industry is undergoing a major transition due to rising raw material costs, shifting consumer behavior, diversification of customer needs, an increase in private brands, and operational efficiency challenges caused by labor shortages, logistics issues, and rising energy costs.
Under these circumstances, manufacturers of daily consumer goods are finding it increasingly difficult to ensure planned product distribution and in-store promotions, leading to an increase in consultations regarding trade marketing.
In this seminar, Yuki Imoto, author of 'Trade Marketing: 4 Practices to Win at Retail' and a former practitioner at major manufacturers, will explain practical perspectives on how to build brands that are chosen at the retail shelf, starting from a 'shopper-centric' viewpoint, through real-world case studies.
Event Overview:
- Date & Time: June 23, 2026 (Tue), 18:00–20:30 (Doors open at 17:30)
- Venue: MY Shokudo Hall & Kitchen (TOKYO TORCH Tokiwabashi Tower 3F, 2-6-4 Otemachi, Chiyoda-ku, Tokyo)
- Speaker: Yuki Imoto (CEO, Troma Inc.; Department Manager, FEZ Inc.)
- Target Audience: Employees at FMCG manufacturers interested in trade marketing.
- Capacity: 50 people (Lottery if oversubscribed. Max 2 per company).
- Fee: Free.
- Registration URL: https://torema-260623event.peatix.com
FAQ
What is the exact date of Troma Inc.'s trade marketing seminar in 2024?
The seminar will be held on June 23, 2024.
Which brand is hosting the shopper-centric growth seminar on June 23?
Troma Inc. is hosting the seminar on June 23.
Who is the CEO speaking at the Troma Inc. seminar on June 23?
CEO Yuki Imoto of Troma Inc. will speak at the seminar.
What company owns Troma Inc. as a group company in 2024?
FEZ Inc. owns Troma Inc. as a group company.
What type of businesses is Troma Inc. targeting with its June 23 seminar?
Troma Inc. is targeting FMCG manufacturers with its seminar.