FEZ Group to Host Book Club for FMCG Manufacturers: "Trade Marketing: 4 Practices to Win at the Sales Floor" with the Author (Basic Edition)

Trema Inc. (Headquarters: Setagaya-ku, Tokyo; Representative: Yuki Imoto, Representative Director; hereinafter "Trema"), a group company of FEZ Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative: Yuji Akao, Representative Director; hereinafter "FEZ"), which operates retail media businesses, will host its first self-organized event for FMCG manufacturers, titled "Trade Marketing: 4 Practices to Win at the Sales Floor" Book Club with the Author (Basic Edition), starting at 6:00 PM on Tuesday, April 21st, in Otemachi, Tokyo.

◆ Why FMCG Manufacturers Need "Trade Marketing" Now?

The retail industry is undergoing a major transformation, driven by factors such as soaring raw material prices, changes in consumer behavior, diversification of customer needs, an increase in private label brands by retailers, labor shortages, logistics issues, rising utility costs, and the need for operational efficiency.

In this environment, it has become increasingly difficult for manufacturers, especially those in daily consumer goods, to ensure their products are displayed as planned (distribution) and to conduct in-store promotions. As a result, inquiries from manufacturers regarding trade marketing have been on the rise.

◆ Exclusive Event to Directly Engage with the Author of Japan's First "Trade Marketing" Introductory Book

This event is limited to 20 participants who work at FMCG manufacturers and have read the book "Trade Marketing: 4 Practices to Win at the Sales Floor." We aim to create an interactive space where the author and participants can discuss, learn from each other, and network.

"I read it, but I didn't understand this part." "How can I apply this to the brand I'm in charge of?" "How do other companies do it?"

We hope you will take home many practical knowledge and tips on trade marketing that you can use starting tomorrow.

◆ Event Overview

・Date and Time

Tuesday, April 21, 2026, 18:00-20:30 (Doors open at 17:30)

・Time Schedule

18:00-19:30 Book Club (Interactive session discussing "Trade Marketing")

19:30-20:30 Networking Session (Exchange with author and participants, light refreshments and drinks provided)

・Location

MY Shokudo Hall & Kitchen

(TOKYO TORCH Tokiwabashi Tower 3F, 2-6-4 Otemachi, Chiyoda-ku, Tokyo)

・Speaker

Yuki Imoto

(Representative Director, Trema Inc. & Head of Agency Marketing Department, Business Produce Division, FEZ Inc.)

・Target Audience

Individuals working at FMCG manufacturers who have read the book "Trade Marketing: 4 Practices to Win at the Sales Floor."

*Please note that due to the nature of the event, participation may be declined for those not currently working at an FMCG manufacturer or not involved in marketing activities. We appreciate your understanding.

・Capacity

20 people

*If the number of applications exceeds the capacity, participants will be selected by lottery. Thank you for your understanding.

*Participation is limited to two people per company.

・What to Bring

Book: "Trade Marketing: 4 Practices to Win at the Sales Floor" (published by Sendenkaigi in February 2024)

Business card

・Participation Fee

Free

・Details and Application URL

https://peatix.com/event/4916057/view?k=a3f7dbd8aff1d4562a67d5d53ec63ef2c66974c7

■ About FEZ Inc.

・Company Name: FEZ Inc.

・Representative: Yuji Akao, Representative Director

・Established: December 3, 2015

・Number of Employees: 150 (as of March 1, 2026)

・Business Activities: Retail media business (Retail industry DX business, etc.)

・Head Office Location: GranFirst Kanda Konyacho 3F, 15 Kanda Konyacho, Chiyoda-ku, Tokyo

・Capital: 100 million yen (as of end of February 2026)

・URL: https://fez-inc.jp/

FEZ is committed to its mission of "creating new standards for the retail industry" and operates retail media businesses.

We develop and provide "Urumo," one of Japan's largest retail data platforms, and are working to promote retail DX through solutions that integrate information (advertising), products (promotion), and sales floors (in-store).