Holding "'Trade Marketing: 4 Practices to Win at the Sales Floor' Reading Session with the Author (Basic Edition)" for FMCG Manufacturers
Torema Inc. is hosting a limited 20-person reading event for FMCG manufacturers on April 21 in Tokyo to discuss practical trade marketing strategies directly with the author of a leading book on the subject.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:00
- 🤖 AI Analyzed: April 21, 2026 at 06:37 (448h 36m after Collected)
Retail media business operator Fez Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Yuji Akao, hereinafter "Fez")'s group company Torema Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, Representative Director: Yuki Imoto, hereinafter "Torema") will hold its first self-hosted event for FMCG manufacturers, "'Trade Marketing: 4 Practices to Win at the Sales Floor' Reading Session with the Author (Basic Edition) for FMCG Manufacturers", on Tuesday, April 21, from 18:00 in Otemachi, Tokyo.
◆ Why do FMCG manufacturers need "Trade Marketing" now?
In addition to soaring raw material prices, changes in consumer behavior, and diversification of customer needs, the environment surrounding the retail industry is facing a major turning point, such as an increase in private brands of retail companies and management efficiency improvements due to labor shortages, logistics issues, and rising utility costs.
Under these circumstances, mainly for daily consumer goods, it has become difficult for manufacturers to display products in stores as planned (distribution) or conduct in-store promotions, and consultations from manufacturers regarding trade marketing are increasing.
◆ A limited event to talk directly with the author of Japan's first introductory book on "Trade Marketing"
This time, it is a limited event for 20 people who work for FMCG manufacturers and have read the book "Trade Marketing: 4 Practices to Win at the Sales Floor". We aim to create a place where the author and participants can interactively talk, learn from each other, and exchange ideas.
"I read it, but I didn't understand this part", "How can I utilize it for the brand I am in charge of?", "What are other companies doing?"
We hope you will take home plenty of practical knowledge and hints on trade marketing that you can use from tomorrow.
◆ Event Overview
- Date and Time: Tuesday, April 21, 2026, 18:00-20:30 (Doors open 17:30)
- Time Schedule:
18:00-19:30 Reading Session (An interactive session to discuss "Trade Marketing")
19:30-20:30 Networking Session (Exchange event between the author and participants, light meals and drinks will be provided)
- Location: MY Shokudo Hall & Kitchen (TOKYO TORCH Tokiwabashi Tower 3F, 2-6-4 Otemachi, Chiyoda-ku, Tokyo)
- Speaker: Yuki Imoto (Representative Director of Torema Co., Ltd. & General Manager, Agency Marketing Department, Business Produce Division, Fez Co., Ltd.)
- Target Audience: Those who work for FMCG manufacturers and have read the book "Trade Marketing: 4 Practices to Win at the Sales Floor"
* Due to the purpose of the event, we may refuse participation from those who do not currently work for FMCG manufacturers or who are not involved in marketing work at all. Please understand.
- Capacity: 20 people
* If there are more applications than the capacity, a lottery will be held. Please note in advance.
* Up to 2 people per company can participate.
- What to bring: Book "Trade Marketing: 4 Practices to Win at the Sales Floor" (Published by Sendenkaigi in February 2024), Business cards
- Participation fee: Free
◆ Why do FMCG manufacturers need "Trade Marketing" now?
In addition to soaring raw material prices, changes in consumer behavior, and diversification of customer needs, the environment surrounding the retail industry is facing a major turning point, such as an increase in private brands of retail companies and management efficiency improvements due to labor shortages, logistics issues, and rising utility costs.
Under these circumstances, mainly for daily consumer goods, it has become difficult for manufacturers to display products in stores as planned (distribution) or conduct in-store promotions, and consultations from manufacturers regarding trade marketing are increasing.
◆ A limited event to talk directly with the author of Japan's first introductory book on "Trade Marketing"
This time, it is a limited event for 20 people who work for FMCG manufacturers and have read the book "Trade Marketing: 4 Practices to Win at the Sales Floor". We aim to create a place where the author and participants can interactively talk, learn from each other, and exchange ideas.
"I read it, but I didn't understand this part", "How can I utilize it for the brand I am in charge of?", "What are other companies doing?"
We hope you will take home plenty of practical knowledge and hints on trade marketing that you can use from tomorrow.
◆ Event Overview
- Date and Time: Tuesday, April 21, 2026, 18:00-20:30 (Doors open 17:30)
- Time Schedule:
18:00-19:30 Reading Session (An interactive session to discuss "Trade Marketing")
19:30-20:30 Networking Session (Exchange event between the author and participants, light meals and drinks will be provided)
- Location: MY Shokudo Hall & Kitchen (TOKYO TORCH Tokiwabashi Tower 3F, 2-6-4 Otemachi, Chiyoda-ku, Tokyo)
- Speaker: Yuki Imoto (Representative Director of Torema Co., Ltd. & General Manager, Agency Marketing Department, Business Produce Division, Fez Co., Ltd.)
- Target Audience: Those who work for FMCG manufacturers and have read the book "Trade Marketing: 4 Practices to Win at the Sales Floor"
* Due to the purpose of the event, we may refuse participation from those who do not currently work for FMCG manufacturers or who are not involved in marketing work at all. Please understand.
- Capacity: 20 people
* If there are more applications than the capacity, a lottery will be held. Please note in advance.
* Up to 2 people per company can participate.
- What to bring: Book "Trade Marketing: 4 Practices to Win at the Sales Floor" (Published by Sendenkaigi in February 2024), Business cards
- Participation fee: Free