New Community for Adults 'bjb SALON' Launched at 'bjbCOLLECTION 2026 Jun.' Featuring 80s Stars
Enfam. Inc. is launching 'bjb SALON,' an invitation-based and screened membership community for people in their 50s and 60s. The service aims to provide a 'social club for adults' where experienced individuals can foster new connections through exclusive experiences like dinners and golf with celebrities from the 80s and 90s. The first term is limited to 30 members with a monthly fee of 11,000 JPY.
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- 📰 Published: May 19, 2026 at 19:20
- 🔍 Collected: May 19, 2026 at 11:01
- 🤖 AI Analyzed: May 19, 2026 at 11:11 (9 min after Collected)
Enfam. Inc. (Tokyo Head Office: Minato-ku, Tokyo; Fukuoka Head Office: Fukuoka-shi, Fukuoka; CEO: Kotaro Mori) has started recruiting for the first term (limited to 30 members) of 'bjb SALON — A Social Club for Adults —', an invitation-based and screened membership community for people in their 50s and 60s in the 100-year life era, on its official website. Concurrently, an application booth will be set up at the 'bjbCOLLECTION 2026 Jun.' event, held on Saturday, June 6, and Sunday, June 7, 2026, at Tamagawa Takashimaya S.C., to accept on-site membership screening applications.
The service is a community where adults with rich life experience can foster new connections through unique experiences, such as small-group dinners with celebrities who defined the 80s and 90s like Kaori Tsuchiya, Jun Horie, Yuki Sugiura, and Daisuke Shima, golf tournaments with celebrities, and member gatherings at hotel lounges.
■ Why a social club for adults is needed now
In the 100-year life era, the time after retiring at 60 or 65 is longer than ever. In Japan, with its declining birthrate and aging population, how to live the latter half of life is no longer just a personal issue. When the older generation continues to be active and vibrant, it lessens the burden on the next generation and empowers the future of our children. With this in mind, our company, which has been dedicated to supporting child-rearing, is launching 'bjb SALON' for adults to enjoy their future.
People who have reached the latter half of their lives after many twists and turns have a life philosophy that only they can tell. Celebrities and non-celebrities alike put aside their titles to talk about their worries and hopes. For the 'bjb generation' (the current 50s and 60s who spent their youth in the 80s and 90s) who have always valued real-life interaction, this is a priceless time that can only be understood by peers. 'bjb SALON' aims to be such a 'social club for adults'.
Membership screening application venue: 'bjbCOLLECTION 2026 Jun.'
Dates: June 6 (Sat), 2026, 10:30-19:00 / June 7 (Sun), 2026, 10:30-17:00
Venue: Arena Hall & Salon (Tamagawa Takashimaya S.C. West Bldg. 1F)
Admission: Free (pre-registration required)
Official URL: https://bjbcollection.com/
■ bjb SALON Service Overview
Service Name: bjb SALON — A Social Club for Adults —
Official Website: https://bjbcollection.com/bjbsalon
Concept: Make the latter half of life more interesting. A members-only community for adults to spend special time with their admired figures.
Target: In principle, 45 years or older / 30 members limited for the first term
Monthly Fee: 11,000 JPY (tax included)
Membership Method: Invitation-based and screened
Scheduled Celebrity Participants: Kaori Tsuchiya, Jun Horie, Yuki Sugiura, Daisuke Shima, and others.
■ Representative's Comment
Kotaro Mori, CEO, Enfam. Inc.
'How to live a 100-year life?' This is a major theme for me personally and a challenge for many in their 50s and 60s. A future where the retired generation relies solely on social security will not brighten the tomorrow for our children. As a company involved in child-rearing, it is vital that we ourselves enjoy the '100-year life era' actively. We believe this will support the next generation and the future of Japan. Through bjbCOLLECTION, I am convinced that the Bubble Generation, who built an era, still has ample power to create a new era. Starting with 'bjb SALON,' we will cultivate a new adult social culture from Japan, not just reminiscing about the past but enjoying the 'now and future'.
The service is a community where adults with rich life experience can foster new connections through unique experiences, such as small-group dinners with celebrities who defined the 80s and 90s like Kaori Tsuchiya, Jun Horie, Yuki Sugiura, and Daisuke Shima, golf tournaments with celebrities, and member gatherings at hotel lounges.
■ Why a social club for adults is needed now
In the 100-year life era, the time after retiring at 60 or 65 is longer than ever. In Japan, with its declining birthrate and aging population, how to live the latter half of life is no longer just a personal issue. When the older generation continues to be active and vibrant, it lessens the burden on the next generation and empowers the future of our children. With this in mind, our company, which has been dedicated to supporting child-rearing, is launching 'bjb SALON' for adults to enjoy their future.
People who have reached the latter half of their lives after many twists and turns have a life philosophy that only they can tell. Celebrities and non-celebrities alike put aside their titles to talk about their worries and hopes. For the 'bjb generation' (the current 50s and 60s who spent their youth in the 80s and 90s) who have always valued real-life interaction, this is a priceless time that can only be understood by peers. 'bjb SALON' aims to be such a 'social club for adults'.
Membership screening application venue: 'bjbCOLLECTION 2026 Jun.'
Dates: June 6 (Sat), 2026, 10:30-19:00 / June 7 (Sun), 2026, 10:30-17:00
Venue: Arena Hall & Salon (Tamagawa Takashimaya S.C. West Bldg. 1F)
Admission: Free (pre-registration required)
Official URL: https://bjbcollection.com/
■ bjb SALON Service Overview
Service Name: bjb SALON — A Social Club for Adults —
Official Website: https://bjbcollection.com/bjbsalon
Concept: Make the latter half of life more interesting. A members-only community for adults to spend special time with their admired figures.
Target: In principle, 45 years or older / 30 members limited for the first term
Monthly Fee: 11,000 JPY (tax included)
Membership Method: Invitation-based and screened
Scheduled Celebrity Participants: Kaori Tsuchiya, Jun Horie, Yuki Sugiura, Daisuke Shima, and others.
■ Representative's Comment
Kotaro Mori, CEO, Enfam. Inc.
'How to live a 100-year life?' This is a major theme for me personally and a challenge for many in their 50s and 60s. A future where the retired generation relies solely on social security will not brighten the tomorrow for our children. As a company involved in child-rearing, it is vital that we ourselves enjoy the '100-year life era' actively. We believe this will support the next generation and the future of Japan. Through bjbCOLLECTION, I am convinced that the Bubble Generation, who built an era, still has ample power to create a new era. Starting with 'bjb SALON,' we will cultivate a new adult social culture from Japan, not just reminiscing about the past but enjoying the 'now and future'.