Pro e-sports team 'FENNEL' announces partnership agreement with 'HyperX' and launch of co-creation project 'For Future Project'
Fennel Co., Ltd. has signed a partnership agreement with HP Japan's gaming brand 'HyperX'. HyperX will provide devices to FENNEL players, and both will jointly launch the 'For Future Project' to nurture next-generation e-sports players.
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- 📰 Published: April 10, 2026 at 00:00
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Fennel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryo Takashima, hereinafter 'FENNEL'), which operates the professional e-sports team 'FENNEL', is pleased to announce that it has signed a partnership agreement with 'HyperX', a gaming brand developed by HP Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Nobuki Okato, hereinafter 'HP Japan').
Under this agreement, HP Japan will provide HyperX gaming devices to FENNEL's affiliated players and streamers throughout the year. At the same time, we will launch the 'For Future Project', a co-creation project to nurture the next generation of e-sports players.
## About HyperX
HyperX is HP's gaming brand. With 'We’re All Gamers' as its brand philosophy, it delivers the ultimate experience to all who enjoy gaming, regardless of skill level, genre, playstyle, or region.
Through a diverse range of products including headsets, keyboards, mice, controllers, mouse pads, and earphones, they offer products that pursue comfort, aesthetics, performance, and reliability.
In January 2026, HyperX became HP's gaming master brand.
Please visit the official website for the HyperX product lineup.
Official Website: https://jp.ext.hp.com/accessories/personal/hyperx/
## Background of the Sponsorship Agreement
Since its establishment in 2019, FENNEL has maintained divisions in 8 competitive titles, including VALORANT and Pokémon UNITE, achieving top-class competitive results domestically.
On the other hand, HyperX, under the philosophy of 'We’re All Gamers', has deployed gaming devices for a wide range of players from beginners to experts, supporting the e-sports scene worldwide.
The vision shared by both parties, 'to nurture the future of e-sports', became the driving force behind this agreement. We aim not only to support the competitive abilities of top players with the highest standard of devices, but also to jointly create opportunities for the next generation of players to discover and grow in e-sports.
## About the Co-creation Project 'For Future Project'
Under this agreement, HP Japan will provide HyperX gaming devices to FENNEL's affiliated players and streamers throughout the year. At the same time, we will launch the 'For Future Project', a co-creation project to nurture the next generation of e-sports players.
## About HyperX
HyperX is HP's gaming brand. With 'We’re All Gamers' as its brand philosophy, it delivers the ultimate experience to all who enjoy gaming, regardless of skill level, genre, playstyle, or region.
Through a diverse range of products including headsets, keyboards, mice, controllers, mouse pads, and earphones, they offer products that pursue comfort, aesthetics, performance, and reliability.
In January 2026, HyperX became HP's gaming master brand.
Please visit the official website for the HyperX product lineup.
Official Website: https://jp.ext.hp.com/accessories/personal/hyperx/
## Background of the Sponsorship Agreement
Since its establishment in 2019, FENNEL has maintained divisions in 8 competitive titles, including VALORANT and Pokémon UNITE, achieving top-class competitive results domestically.
On the other hand, HyperX, under the philosophy of 'We’re All Gamers', has deployed gaming devices for a wide range of players from beginners to experts, supporting the e-sports scene worldwide.
The vision shared by both parties, 'to nurture the future of e-sports', became the driving force behind this agreement. We aim not only to support the competitive abilities of top players with the highest standard of devices, but also to jointly create opportunities for the next generation of players to discover and grow in e-sports.
## About the Co-creation Project 'For Future Project'