Fendi, the luxury brand representing Rome, Italy, is pleased to announce the release of the second movie in its special project "JOURNEY – 'Tabiji'", featuring brand ambassador, artist and actor Ren Meguro.

This project follows the trajectory of the Maison, which is moving forward into a new century in its 101st year, and Ren Meguro, who is constantly opening new doors. This highly anticipated second installment features valuable footage specially shot in Canada, where he is taking on a new stage. The film deeply explores his relaxed expressions and hidden passion amidst the exotic scenery.

In the main feature, Ren Meguro wears Fendi's latest collection, which beautifully stands out against Canada's clear air and urban landscape. He showcases refreshing outfits, including a natural linen brown setup and a vibrant blue polo knit paired with denim pants. In his hand, he carries the iconic "Fendi Lui" bag, updated with denim material, and an adorable dog charm adds Fendi's playful spirit. The new "Hobo Soft" bag also appears, featuring a bold dark blue "FENDI" logo on raffia-like material, exuding elegance with its supple form that conforms to the body. For his footwear, he completes a sophisticated total look with brown leather boat shoes and white slip-on sneakers "Fendi City," adorned with the Maison's traditional "Selleria" stitching and "Pequin" motif bands.

In an interview discussing his new challenges in Canada and his current position, he revealed his honest feelings: "For me, everything is truly a challenge. Whether in Japan or Canada, even if the language is different, I feel anew that good things are recognized as good. Fendi values history, and I myself have cherished Fendi bags for a long time, so I think it's important to value and use one thing carefully, and to create something with passion. Canada's nature is rich, and I feel like there are many opportunities to look at the stars in the open sky, change my mood a bit, and think, 'Okay, I'll do my best again tomorrow.'"

This special movie will be available from the evening of Tuesday, May 12th, on Fendi's official LINE, X, Facebook, and online site. The full version will be pre-released on Fendi's official LINE, and then sequentially released on the official online site.

・Fendi Official LINE URL: https://line.me/R/ti/p/%40fendi ・Fendi Official X URL: https://x.com/FENDI_JAPAN ・Fendi Official Facebook URL: https://www.facebook.com/FendiJapan ・Fendi Official Website URL: https://www.fendi.com

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  • Source: PR TIMES
  • Category: キャンペーン