Felissimo Official LINE Friends Exceed 1 Million! Convenience and Excitement at Your Fingertips. Easy Shopping and Real-World Experiences Connecting with Museums and Stores Drive Milestone.

Felissimo announced that on June 30, 2026 (Tue), the cumulative number of friends registered on the "Felissimo Official LINE" surpassed 1 million. The consistent operational philosophy behind reaching this milestone has been "to gently support our customers' daily lives and realize rich, two-way communication through digital means." With this idea in mind, we pursue "convenience" that makes monthly shopping stress-free and "fun" that adds excitement to everyday life, focusing on these two pillars in our functionality.

From the convenience of online shopping to offline experiences linked with facilities like the Felissimo Chocolate Museum, Kobe Port Tower, and the Felissimo YOU+MORE! (Humor) Ecute Ueno store, our two-way initiatives have, in turn, garnered support from many people, becoming the driving force behind achieving 1 million friends.

Following the surpassing of 1 million downloads for the "Felissimo Official Shopping App" in February 2026, we will continue to deliver unique digital experiences from Felissimo.

Click here to add as a LINE friend >> https://feli.jp/s/pr260703/1/

◆ Online Experience: Seamlessly completed without an app, "Easy Shopping" realized through LINE

In expanding the functions of its Official LINE, Felissimo prioritized "creating a comfortable digital environment" where customers can shop without stress. By utilizing LINE, which has high versatility as an infrastructure, we have realized a shopping experience that naturally integrates into daily routines.

- Notification function that aligns with your lifestyle and reminds you of subscription orders

To make our monthly "Felissimo Subscription" service more convenient, we deliver real-time notifications about application deadlines, shipping information, and special sale announcements. Furthermore, we send reminder notifications like "Did you forget something?" when items remain in your shopping bag after deliberation, which are supported by customers for "preventing accidental omissions and providing peace of mind." Many customers are also utilizing the 500 yen OFF coupon received upon adding as a friend and linking their ID.

<Left> Notification message upon product shipment <Right> 500 yen OFF coupon presented for adding as a friend and linking ID

- Role as a shortcut to start shopping with a single tap

We have designed easy access routes from the chat screen menu, allowing a single tap to reach necessary information, the Felissimo shopping site, and frequently asked questions. With the desire to "simplify the shopping steps to make shopping at Felissimo easier," we have achieved stress-free operability for customers leading busy lives.

Chat screen menu: Front

Chat screen menu: Back

◆ Felissimo's Unique Fun: "Two-Way Communication" born from digital wallpapers and integration with offline (stores/facilities)

Felissimo's Official LINE goes beyond just being a shopping tool; it delivers "mechanisms to make everyday life more enjoyable" through LINE.

- Distribution of enjoyable digital content

By entering keywords in the Felissimo Official LINE chat, we regularly deliver mutually beneficial content unique to LINE, such as a giveaway campaign for smartphone wallpapers from Felissimo's popular lifestyle brand "Garaful (Garaful®)". We plan to further enhance communication utilizing such digital content.

Details here >> https://feli.jp/s/pr260703/2/

- Game-like excitement and rewarding giveaways expanding through offline (real-world) integration

At Felissimo's "Felissimo Chocolate Museum," we implement playful initiatives like finding hidden keywords within the museum and entering them into the Official LINE to receive novelty items. Furthermore, by collaborating with "Kobe Port Tower," where Felissimo operates the rooftop deck, observation floor, low-rise first-floor entrance, and ticket counter, as well as our directly managed store, Felissimo YOU+MORE! Ecute Ueno, we are expanding experiences and giveaway campaigns that can be enjoyed with a game-like feel by moving between digital and real worlds using LINE.

Information on experiential projects at Felissimo Chocolate Museum

Felissimo YOU+MORE! (Humor) Ecute Ueno store is currently offering a campaign where you can receive a wrapping bag by adding the Official LINE as a friend.

Comments from the person in charge

Thank you for using Felissimo's Official LINE. In operating Felissimo's Official LINE, what we value most is our stance of gently supporting our customers' daily lives. Precisely because it's LINE, which is used in daily life, we have pursued a balance between ease of shopping with subscription services and heart-pounding experiences, rather than just being a convenient tool. As a result of continuously refining our functions with the core idea of "fostering communication with a comfortable sense of distance," people who resonate with that philosophy have gathered, and before we knew it, we reached the significant milestone of 1 million. Going forward, we aim to continue nurturing a place for "enjoyment of life" unique to Felissimo, where you can smile with a chuckle every time you open your smartphone, and "communication with customers" that leverages the tool's characteristic of two-way interaction on LINE, allowing you to connect with real stores and museums and feel excited.

◆ Happiness that brings happiness together "FELISSIMO": Founded in May 1965. It is a direct marketing company that sells primarily its own planned products, such as fashion and miscellaneous goods, through its own media including catalogs and websites. We are also promoting initiatives that contribute to regional revitalization by promoting business collaborations with various regions, such as operating the Kobe Port Tower. We aim for a society where everyone can be a creator and giver of happiness, and everyone can be a recipient of happiness. With "Happiness that brings happiness together" as our core value, we engage in business activities aiming for the simultaneous realization of "business, originality, and sociality."

- Company Overview -

Company Name: FELISSIMO Corporation

Head Office Location: 7-1 Shinko-cho, Chuo-ku, Kobe, 650-0041

Representative: Kazuhiko Yazaki, President and Representative Director

Founded: May 1965 Securities Code: Tokyo Stock Exchange Standard 3396

Business Description: Direct marketing business selling self-developed products nationwide to consumers through catalogs and websites.

◆ Website >> https://feli.jp/s/pr240301/1/

◆ What is "Felissimo Subscription"? How to enjoy >> https://feli.jp/s/pr240301/2/

◆ X >> https://twitter.com/FELISSIMO_SANTA

◆ Instagram >> https://www.instagram.com/felissimo_official/

◆ Felissimo's Social Activities >> https://feli.jp/s/pr240301/4/

◆ Fund Activities Aiming for a Happy Society Together with You >> https://feli.jp/s/pr240301/5/