New Products Featuring Popular Miyakumi! Items Inspired by the Picture Book 'Miyakumi and... The Birth Story of Miyakumi' and 'Fumbaruzu' Products Added to the Lineup

Felissimo will launch five new items as official EXPO2025 licensed products on Wednesday, June 10th. The lineup features a variety of products, including a series inspired by the world of the picture book 'Miyakumi and... The Birth Story of Miyakumi' (published by Felissimo) and 'Fumbaruzu' products that support posture during desk work.

EXPO2025 Official Licensed Product ©Expo 2025

The products designed based on the picture book 'Miyakumi and... The Birth Story of Miyakumi' are acrylic keyholders, masking tape, and wine. For their development, impressive scenes from the picture book were extracted, and the world view was carefully reflected in the product designs through repeated discussions with the author, Kohei Yamashita.

◆'Miyakumi and... The Birth Story of Miyakumi' Acrylic Keyholder

Keyholders printed with art from 'Miyakumi and... The Birth Story of Miyakumi'. This series allows you to enjoy Miyakumi in various expressions. You can see never-before-seen expressions of Miyakumi, such as Miyakumi playing in a droplet, Miyakumi before it had emotions, and Miyakumi dreaming of transforming into various things.

Each design is given a name related to an impressive scene from the picture book.

A 'Black Miyakumi' version is also available.

[NEW] 'Miyakumi and... The Birth Story of Miyakumi' Acrylic Keyholder Subscription 〈Miyakumi〉

1 piece per month ¥1,100 (+10% ¥1,210)

[NEW] 'Miyakumi and... The Birth Story of Miyakumi' Acrylic Keyholder Subscription 〈Black Miyakumi〉

1 piece per month ¥1,100 (+10% ¥1,210)

◆'Miyakumi and... The Birth Story of Miyakumi' Flake Stickers & Masking Tape

The colorful art depicted in the picture book 'Miyakumi and... The Birth Story of Miyakumi' has been made into flake stickers and masking tape. The set of stickers filled with Miyakumi's rich expressions and masking tape that expands the profound worldview of the story is perfect for decorating your planner or wrapping gifts for loved ones. Through the three designs – 'Miyakumi and Color', 'Miyakumi's Evolution', and 'Miyakumi's Imagination' – you can experience Miyakumi's charm as if turning the pages of a book.

[NEW] 'Miyakumi and... The Birth Story of Miyakumi' Flake Stickers & Masking Tape Subscription

1 piece per month ¥1,300 (+10% ¥1,430)

◆'Miyakumi and... The Birth Story of Miyakumi' Wine

Three bottles of wine that bring a special moment of toasting with Miyakumi, 'A story of life unfolding in the glass.' The beautiful wines represent three scenes from the picture book 'The Birth Story of Miyakumi': 'Droplet', 'Rainbow', and 'Sunset'. Please enjoy the individuality of each white, rosé, and red wine along with Miyakumi's worldview. When lined up together, they create a special story for display in your room or as a gift.

Droplet and White Wine: Miyakumi floating in water, symbolizing the source of life. This white wine captures that pure image. It features a refreshing aroma and a crisp, refreshing taste with acidity like dew drops, providing a sense of satisfaction as if you were by a spring.

Rainbow and Rosé Wine: Miyakumi striking a cheerful pose with a large rainbow. This vibrant rosé wine encapsulates that positive energy. With a charming berry aroma and a fruity taste layered like a rainbow, it's a delightful bottle perfect as a treat for yourself or a gift to celebrate new beginnings.

Sunset and Red Wine: Miyakumi appearing like a silhouette against a fantastical pink sky. This is a mellow and rich red wine, suitable for the end of the day. Its complex flavor, with berry-like fruitiness and a hint of spice, is just like the ever-changing sunset sky. It's the perfect companion for relaxing moments.

[NEW] 'Miyakumi and... The Birth Story of Miyakumi' Wine Subscription

1 bottle per month ¥4,000 (+10% ¥4,400)

◆Fumbaruzu Miyakumi: Supporting Your Slouching Posture

This is a collaboration product with 'Fumbaruzu', which supports the posture of those who tend to slouch with a rounded back, by being firmly held between the desk and your stomach. You can enjoy studying, using your computer, or reading books with Miyakumi.

By holding Miyakumi between the desk and your stomach to prevent it from falling, you naturally straighten your back and maintain good posture.

Available in two types: Miyakumi and Black Miyakumi.

[NEW] Fumbaruzu (Miyakumi): Supporting Your Slouching Posture

1 piece ¥4,000 (+10% ¥4,400)

[NEW] Fumbaruzu (Black Miyakumi): Supporting Your Slouching Posture

1 piece ¥4,000 (+10% ¥4,400)

◆Kyun in a Small Box! Miyakumi Glasses Cleaner (with Mini Size)

Glasses cleaners in a box, printed with Miyakumi in various free-spirited poses, such as sleeping on a box or running around on a box. Also convenient for wiping smartphones. Comes with a portable mini size.

Available in three designs: dots, checks, and stripes.

[NEW] Miyakumi Glasses Cleaner (with Mini Size) Subscription: Kyun in a Small Box!

1 piece per month ¥1,000 (+10% ¥1,100)

Felissimo plans to release new Miyakumi products in early July. Please look forward to them as well.

— Company Profile —

Company Name: Felissimo Corporation

Head Office Location: 7-1 Shinko-cho, Chuo-ku, Kobe 650-0041, Japan

Representative: Kazuhiko Yazaki, President and Representative Director

Founded: May 1965 Securities Code: TSE Standard 3396

Business Description: Direct marketing business selling self-developed products to consumers nationwide through catalogs and websites.

◆Website >> https://feli.jp/s/pr240301/1/