New 'Wearable UV Protection' Evolution: Felissimo Launches Daily Wear That Blocks Near-Infrared Rays

## New 'Wearable UV Protection' Evolution: Felissimo Launches Daily Wear That Blocks Near-Infrared Rays. Six items designed for heat-shielding and refreshing comfort.

Felissimo's fashion division is launching the 'Wellness & Beauty SUN GUARD®' series on June 25 (Thursday) to address the growing interest in UV protection.

This daily wear collection, which features technology to block not only conventional ultraviolet rays but also the increasingly scrutinized 'near-infrared' rays, is a proposal tailored to the daily lives of busy modern women juggling work and parenting. It realizes 'serious sun protection' that allows women to enjoy trendy fashion while ensuring comfort through cooling and heat-shielding properties.

Felissimo has long proposed fashion that provides space in the hearts of busy modern women. This summer, set to be the first year of 'extreme heat days,' the company continues to support their daily lives by balancing fashion with self-care.

## About the Tech Material 'SUN GUARD®'

- UV cut rate: 99%
- UPF50+
- Near-infrared cut rate: 84%
- Contact cooling
- Heat shielding
- Stretch material

Adopting the high-performance material 'SUN GUARD®,' which blocks both UV and near-infrared rays found in sunlight and provides heat shielding. It protects the skin from the effects of long-wavelength near-infrared rays in addition to UV. It also features contact cooling for comfortable wear.

Despite its high functionality, the material is thin, light, and comfortable, making it easy to wear even on hot days.

## 6 Items for Serious UV Protection and Trendy Style

1. Double-button jacket with trendy and neat looks: An oversized jacket that is breezy. Includes tabs to roll up the sleeves. Suitable for both office and casual scenes.

2. Stylish UV-cut parka: Allows for browsing at the hem and features a gathered neckline for a feminine mood. Includes thumbholes to protect the backs of the hands.

3 & 4. Neat-looking wide and tapered pants: Provides a sophisticated look while remaining effortless and comfortable. Useful for workouts and outdoor activities.

5. Blouse with a dolman-like silhouette: Features a band collar and skipper design, with yokes and tucks for a polished back view.

6. Effortless dress: Offers a draped A-line silhouette with sleeves that provide a slimming effect and upper arm coverage. Perfect for layering and traveling.