Felissimo's DIY brand 'Couturier' expands support in Taiwan: Knitting workshops with popular bedding brand 'SLEEPY TOFU' sold out all 3 sessions!

Felissimo's DIY kit brand, 'Couturier,' has garnered strong support not only in Japan but also from overseas users, proposing a heart-enriching lifestyle through handmade crafts. Recently, the brand collaborated with the immensely popular Taiwanese bedding brand 'SLEEPY TOFU' to host its first pop-up store and workshop at the Taipei Xinhai branch on Saturday, May 23rd. The workshops were a massive success, with all three sessions fully booked.

The concept of the workshop was 'Weaving the noise of life into a calm and beautiful time, one stitch at a time.' In today's busy world, many people find it difficult to rest their minds even at night. Therefore, the event was planned to offer a moment of self-dialogue through knitting, which is expected to have digital detox and mindfulness effects before falling asleep on a comfortable mattress.

Winnie, a blogger living in Taiwan who participated in the workshop, praised the experience and products, saying, 'The time spent knitting around the same table with everyone had such a warm atmosphere. The stuffed animals and drawstring bags were also incredibly cute! I would love to try it again if given the chance!' This collaboration event will also be held at the Taipei Xinhai branch on Saturday, May 30th.

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During the workshops, sessions titled 'Stylish Handmade: Smartphone Strap Edition' and 'Calm Rhythm Starting with Crochet' were held for beginners. In the SLEEPY TOFU showroom, which was uniquely decorated with items from Couturier and Felissimo's humor-focused brand 'YOU+MORE!', participants experienced the joy of crafting in a relaxed, knitting-circle atmosphere. Influencer 'Bai Jia Zi,' who lives in Taiwan and previously considered herself bad at handicrafts, participated and commented, 'Once I got used to it, I could really feel the joy of crochet,' experiencing the fun of Couturier's recipes. Other participants also shared comments like 'I felt healed' and 'It was a refreshing experience,' showing that they felt their hearts were balanced through crafting. Some even mentioned, 'I had been teaching myself with Couturier kits for a while, so I was happy to have the opportunity to be taught in person,' proving that Couturier kits are enjoyed across borders.

The pop-up store featured not only Couturier's DIY kits but also items from the 'YOU+MORE!' brand. Seals, otters, and penguin families appeared in the showroom, welcoming Taiwanese customers with plenty of humor. Some customers have been shopping with Felissimo for over 10 years. With many inquiries about future pop-up schedules, it was a great opportunity to feel the high expectations for Felissimo and Couturier's expansion in Taiwan.