Coveted Western Tableware Brand "Noritake" Now on Umbrellas. Felissimo "YOU+MORE!" Launches New All-Weather Folding Umbrellas Inspired by the Desire to "Wear and Take Famous Teacups to Town"
Felissimo's humor goods brand "YOU+MORE!" has collaborated with Noritake Co., Ltd., a leading Japanese luxury ceramics manufacturer, to launch new all-weather folding umbrellas featuring designs of Noritake's classic teacups. These umbrellas boast high functionality with over 99% UV cut and 99.99% light blocking, and web sales began on April 17th.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 03:41 (17h 9m after Collected)
Felissimo's humor goods brand "YOU+MORE!" has commenced web sales of its "Elegant All-Weather Folding Umbrella Like a Teacup" in collaboration with Noritake Co., Ltd., a leading Japanese luxury ceramics manufacturer, from April 17th. This product was born from the desire to "wear these beautiful designs and go out," not just to admire the beautiful patterns on tableware at home. There are two designs inspired by Noritake's representative masterpiece teacups, "Blue Sorrentino" and "Primrose." Under the supervision of Noritake's designers, the plump luster of the handcrafted "semi-sphere盛り (raised enamel or similar)" and the delicate color gradations characteristic of porcelain are faithfully reproduced in the illustrations. With a UV cut rate of over 99% and a light blocking rate of 99.99%, these all-weather umbrellas allow for an elegant time, whether on a rainy day or a sunny day, as if spent with your favorite teacup.
**Check out the "Elegant All-Weather Folding Umbrella Like a Teacup" on the Humor Blog**
>> https://feli.jp/s/pr260424ym/1/
**Two Masterpiece Designs Representing the Brand**
The chosen designs are "Blue Sorrentino" and "Primrose," both iconic Noritake patterns. These two designs feature refreshing blue and green colors, perfect for spring and summer skies.
Left: Blue Sorrentino Right: Primrose
**Blue Sorrentino**
A cool design featuring a sarasa-style motif spreading towards the edge of the umbrella. The delicate blue hues deliver a crisp, refreshing feel to the surroundings even under strong sunlight.
**Primrose**
A gorgeous design with a distinctive green line along the edge and soft-colored flowers blooming profusely. It brightens and elegantly adorns the face.
**Faithful Reproduction of Intricate Techniques and Depth of Color in Illustrations**
The plump luster of the "semi-sphere盛り" applied individually by hand and the warm colors are reproduced in the illustrations. After meticulous checks by Noritake's designers, the depth and beautiful gradations, similar to those after porcelain firing, are faithfully expressed.
**Pursuit of Functionality as an All-Weather Folding Umbrella**
With a UV cut rate of over 99% and a light blocking rate of 99.99%, you can feel secure on sunny days. The inside is black, effectively blocking UV rays. An easy-to-fasten thick strap when folding is also a key feature. It can be carried in a matching umbrella bag.
*We recommend using sunscreen in conjunction to counter UV reflection from the ground.*
**NEW** YOU+MORE! Elegant All-Weather Folding Umbrella Like a Teacup
1 piece ¥4,900 (+10% ¥5,390)
Details and application for "Blue Sorrentino" product >> https://feli.jp/s/pr260424ym/2/
Details and application for "Primrose" product >> https://feli.jp/s/pr260424ym/3/
Noritake Co., Ltd. is Japan's leading luxury ceramics manufacturer. Established in 1904 as Nippon Toki Gomei Kaisha (present-day Noritake Co., Ltd.), after much trial and error, they successfully produced Japan's first dinnerware set in 1914. Since then, Noritake's ceramics have been cherished worldwide for their delicate designs and elegance born from Japanese aesthetics.
*The two types of elegant all-weather folding umbrellas like teacups are also scheduled to be sold at Noritake Square Nagoya (scheduled for late April 2026).*
**YOU+MORE! [Humor] (2014~)**
A humor goods brand by Felissimo that delivers unique items to make everyday life more enjoyable and laughter-filled, and make time with others more interesting.
YOU+MORE! Website: https://feli.jp/s/pr190501/7/
Instagram: (@youmoremore) https://www.instagram.com/youmoremore/
X (Twitter): (@youmore_tw) https://twitter.com/youmore_tw/
Facebook: (@felissimoyoumore) https://www.facebook.com/felissimoyoumore/
Official Hashtag: #f_youmore
**Order/Inquiries by Phone**: Toll-free number: 0120-055-820 (Toll-free) Hours: Weekdays / 9:00 AM - 5:00 PM *May not be available for some IP phones. *Customer calls are recorded to confirm and record content.
**Happiness Together, "FELISSIMO"**: Founded in May 1965. Offers fashion, general goods, etc.
**Check out the "Elegant All-Weather Folding Umbrella Like a Teacup" on the Humor Blog**
>> https://feli.jp/s/pr260424ym/1/
**Two Masterpiece Designs Representing the Brand**
The chosen designs are "Blue Sorrentino" and "Primrose," both iconic Noritake patterns. These two designs feature refreshing blue and green colors, perfect for spring and summer skies.
Left: Blue Sorrentino Right: Primrose
**Blue Sorrentino**
A cool design featuring a sarasa-style motif spreading towards the edge of the umbrella. The delicate blue hues deliver a crisp, refreshing feel to the surroundings even under strong sunlight.
**Primrose**
A gorgeous design with a distinctive green line along the edge and soft-colored flowers blooming profusely. It brightens and elegantly adorns the face.
**Faithful Reproduction of Intricate Techniques and Depth of Color in Illustrations**
The plump luster of the "semi-sphere盛り" applied individually by hand and the warm colors are reproduced in the illustrations. After meticulous checks by Noritake's designers, the depth and beautiful gradations, similar to those after porcelain firing, are faithfully expressed.
**Pursuit of Functionality as an All-Weather Folding Umbrella**
With a UV cut rate of over 99% and a light blocking rate of 99.99%, you can feel secure on sunny days. The inside is black, effectively blocking UV rays. An easy-to-fasten thick strap when folding is also a key feature. It can be carried in a matching umbrella bag.
*We recommend using sunscreen in conjunction to counter UV reflection from the ground.*
**NEW** YOU+MORE! Elegant All-Weather Folding Umbrella Like a Teacup
1 piece ¥4,900 (+10% ¥5,390)
Details and application for "Blue Sorrentino" product >> https://feli.jp/s/pr260424ym/2/
Details and application for "Primrose" product >> https://feli.jp/s/pr260424ym/3/
Noritake Co., Ltd. is Japan's leading luxury ceramics manufacturer. Established in 1904 as Nippon Toki Gomei Kaisha (present-day Noritake Co., Ltd.), after much trial and error, they successfully produced Japan's first dinnerware set in 1914. Since then, Noritake's ceramics have been cherished worldwide for their delicate designs and elegance born from Japanese aesthetics.
*The two types of elegant all-weather folding umbrellas like teacups are also scheduled to be sold at Noritake Square Nagoya (scheduled for late April 2026).*
**YOU+MORE! [Humor] (2014~)**
A humor goods brand by Felissimo that delivers unique items to make everyday life more enjoyable and laughter-filled, and make time with others more interesting.
YOU+MORE! Website: https://feli.jp/s/pr190501/7/
Instagram: (@youmoremore) https://www.instagram.com/youmoremore/
X (Twitter): (@youmore_tw) https://twitter.com/youmore_tw/
Facebook: (@felissimoyoumore) https://www.facebook.com/felissimoyoumore/
Official Hashtag: #f_youmore
**Order/Inquiries by Phone**: Toll-free number: 0120-055-820 (Toll-free) Hours: Weekdays / 9:00 AM - 5:00 PM *May not be available for some IP phones. *Customer calls are recorded to confirm and record content.
**Happiness Together, "FELISSIMO"**: Founded in May 1965. Offers fashion, general goods, etc.