Felissimo Opens First Pop-up Store in South Korea at Hyundai Department Store to Great Success. Local Customers Highly Engaged by Unique Products, Stating "Japanese Cuteness and Sensibility Are on Display" and "I'm Glad I Can Buy Them in Korea!"
Felissimo opened its first pop-up store in South Korea at Hyundai Department Store Cheonho Branch, generating immense popularity. DIY kits and humorous goods are highly praised by local consumers.
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- 📰 Published: April 14, 2026 at 22:00
- 🔍 Collected: April 14, 2026 at 13:31
- 🤖 AI Analyzed: April 19, 2026 at 17:07 (123h 35m after Collected)
Starting Friday, April 10, Felissimo opened its first pop-up store in South Korea for a two-week period, garnering a massive response. The venue, Hyundai Department Store Cheonho Branch, welcomed a large number of customers from the very first day. During the first weekend, many customers ran into the store as soon as it opened, resulting in long queues at the checkout counters, making it a huge success. Felissimo operates its global site across 24 countries and regions, and has previously deepened its relationship with Korean customers by exhibiting at local handmade fairs twice last year, focusing on DIY kit products. This pop-up store was realized in response to strong requests from past handmade workshop participants and users of the shopping website.
The venue featured a wide variety of items, including kit products from the DIY kit brand 'Couturier,' as well as items from the humorous goods brand 'YOU+MORE!' and 'Nippon Shokunin Project [& Stories],' which introduces excellent Japanese craftsmanship along with their stories. Some visitors traveled four hours round trip to attend, and the products received high praise, with comments such as 'So cute!', 'Rare to find,' and 'You can feel the high quality.'
Scenes from the pop-up store right after opening.
◆ Hyundai Department Store Cheonho Branch Pop-up Store Overview
Location / Hyundai Department Store Cheonho Branch, 3rd Floor, Seoul, Gangdong-gu, Cheonho-daero, 1005
Duration / Friday, April 10 to Thursday, April 23, 2026
Weekdays (Mon-Thu) 10:30-20:00, Weekends (Fri-Sun) 10:30-20:30 *Closed on Monday, April 13
Pop-up store details >> https://feli.jp/s/pr260413/1/
Guidance on the Felissimo Global Shopping Site. Introduced at Hyundai Department Store as 'Japanese lifestyle brand Felissimo lands in Korea!'
・ Inside the Store
A rich worldview that colors daily life, embodying Felissimo's catalogs and shopping site, has emerged at Hyundai Department Store. Even with the DIY kits, the focus went beyond a simple display of products to expressing the 'lovely scenes of daily life' that exist after completion. Utilizing a social media-style layout, the brand's unique wit and sensibility were presented in a style that resonates with the current era. Local customers also commented on the pop-up store, stating, 'It is a shop where Japanese cuteness and sensibility are on display.'
Products from the DIY kit brand 'Couturier' have gained tremendous support from Korean handmade fans due to the thoroughness of the kit contents and instruction manuals.
Because many customers who had attended previous handmade fairs visited the store, DIY kits became extremely popular, with people saying, 'Japanese craft kits are very comprehensive.' Some customers ran to buy their desired items and rejoiced, saying, 'So happy! I found it!' when they got their hands on them. DIY kits such as the 'Turkish Tile Inspired Lace Knitting that Brings a Blue Breeze,' which is popular among Korean customers who say 'the Turkish tile lace yarn is rare,' and the 'SAKURA MIYAWAKI × Couturier DIY Crochet Sweets Pouch' are gaining widespread popularity.
▼ 'Nippon Shokunin Project [& Stories]' gathering feedback such as 'Rare forms' and 'You can feel the high quality in the genuine leather.'
▼ The humorous goods brand 'YOU+MORE!' (left side of photo), which is popular among couples and families for being 'Cute! With interesting and clever designs.'
◆ FELISSIMO (Global) (2010~)
・ Website: https://feli.jp/s/pr260413/2/
・ Instagram: (@felissimo_int_ltd) https://www.instagram.com/felissimo_int_ltd/
・ Instagram: (@felissimo_kr) https://www.instagram.com/felissimo_kr/ (Felissimo Korea Official)
・ Facebook: (@Felissimo Global) https://www.facebook.com/Felissimo.International.Limited
・ LINE: https://www.felissimo.co.jp/int/line_fc_gl.html
◆ Happiness that makes everyone happy 'FELISSIMO': 196
The venue featured a wide variety of items, including kit products from the DIY kit brand 'Couturier,' as well as items from the humorous goods brand 'YOU+MORE!' and 'Nippon Shokunin Project [& Stories],' which introduces excellent Japanese craftsmanship along with their stories. Some visitors traveled four hours round trip to attend, and the products received high praise, with comments such as 'So cute!', 'Rare to find,' and 'You can feel the high quality.'
Scenes from the pop-up store right after opening.
◆ Hyundai Department Store Cheonho Branch Pop-up Store Overview
Location / Hyundai Department Store Cheonho Branch, 3rd Floor, Seoul, Gangdong-gu, Cheonho-daero, 1005
Duration / Friday, April 10 to Thursday, April 23, 2026
Weekdays (Mon-Thu) 10:30-20:00, Weekends (Fri-Sun) 10:30-20:30 *Closed on Monday, April 13
Pop-up store details >> https://feli.jp/s/pr260413/1/
Guidance on the Felissimo Global Shopping Site. Introduced at Hyundai Department Store as 'Japanese lifestyle brand Felissimo lands in Korea!'
・ Inside the Store
A rich worldview that colors daily life, embodying Felissimo's catalogs and shopping site, has emerged at Hyundai Department Store. Even with the DIY kits, the focus went beyond a simple display of products to expressing the 'lovely scenes of daily life' that exist after completion. Utilizing a social media-style layout, the brand's unique wit and sensibility were presented in a style that resonates with the current era. Local customers also commented on the pop-up store, stating, 'It is a shop where Japanese cuteness and sensibility are on display.'
Products from the DIY kit brand 'Couturier' have gained tremendous support from Korean handmade fans due to the thoroughness of the kit contents and instruction manuals.
Because many customers who had attended previous handmade fairs visited the store, DIY kits became extremely popular, with people saying, 'Japanese craft kits are very comprehensive.' Some customers ran to buy their desired items and rejoiced, saying, 'So happy! I found it!' when they got their hands on them. DIY kits such as the 'Turkish Tile Inspired Lace Knitting that Brings a Blue Breeze,' which is popular among Korean customers who say 'the Turkish tile lace yarn is rare,' and the 'SAKURA MIYAWAKI × Couturier DIY Crochet Sweets Pouch' are gaining widespread popularity.
▼ 'Nippon Shokunin Project [& Stories]' gathering feedback such as 'Rare forms' and 'You can feel the high quality in the genuine leather.'
▼ The humorous goods brand 'YOU+MORE!' (left side of photo), which is popular among couples and families for being 'Cute! With interesting and clever designs.'
◆ FELISSIMO (Global) (2010~)
・ Website: https://feli.jp/s/pr260413/2/
・ Instagram: (@felissimo_int_ltd) https://www.instagram.com/felissimo_int_ltd/
・ Instagram: (@felissimo_kr) https://www.instagram.com/felissimo_kr/ (Felissimo Korea Official)
・ Facebook: (@Felissimo Global) https://www.facebook.com/Felissimo.International.Limited
・ LINE: https://www.felissimo.co.jp/int/line_fc_gl.html
◆ Happiness that makes everyone happy 'FELISSIMO': 196