Creative Director Manabu Mizuno Takes the Stage at Stage Felissimo's 'Kobe School' on Saturday, May 30

Felissimo will hold the message live 'Kobe School,' which has been held monthly since 1997 under the concept of a 'gift of experience and words,' at Stage Felissimo and online on Saturday, May 30. The guest for the 345th Kobe School in May is creative director Manabu Mizuno, who will take the stage under the theme 'Until knowledge turns into sense, and takes shape.' Manabu Mizuno At the Kobe School in May 2026, we will welcome Manabu Mizuno, who is active as a creative director/creative consultant and serves as the representative of good design company, as a guest. The work of a creative director comprehensively handles brand and product planning, graphics, packaging, interior design, advertising, and long-term brand strategy. Utilizing his multifaceted perspective, Mr. Mizuno has worked on branding and direction that carefully draws out the uniqueness of brands in various industries, including the brand 'THE' which he plans and manages himself, Panasonic, Kumamoto Prefecture's 'Kumamon', Sotetsu Group, Nakagawa Masashichi Shoten, Kubarahonke 'Kayanoya', and more. In his book 'Sense Begins with Knowledge' (Asahi Shimbun Publications), which has been loved for a long time since its publication in 2014, he carefully verbalizes the word 'sense,' which was considered a sensory domain, and explains training methods for polishing and mastering it. In this lecture, looking back on the actual examples of branding he has worked on so far, Mr. Mizuno will talk about the behind-the-scenes of the creative branding he produces, such as the thoughts put into each output and what he keeps in mind when considering communication that moves people's hearts. Even seemingly eccentric creations that look like a sudden big jump are born as a result of steady input and thorough step-by-step thinking. Accumulated knowledge turns into sense and takes shape. It is an opportunity to learn such a process with actual examples. ◆ Overview The 345th Felissimo 'Kobe School' - Guest: Creative Director / Creative Consultant, Representative of good design company, Manabu Mizuno - Theme: 'Until knowledge turns into sense, and takes shape.' - Date and time: Saturday, May 30, 2026, 13:30-16:00 (Doors open 13:00) - Location: Stage Felissimo 1F Hall (7-1 Shinkocho, Chuo-ku, Kobe) Take the Shinki Bus 'Port Loop' from JR 'Sannomiya Station' or Hankyu/Hanshin 'Kobe-Sannomiya Station', and get off at 'Shinkocho' or 'Arena-mae' bus stop. A 20-minute walk from the same stations or the east exit of Hanshin/JR 'Motomachi Station'. - How to participate / Application page >> https://feli.jp/s/pr2604132/1/ - All seats at the venue are unreserved and cannot be specified. - Participation fee: General public: 1,200 yen per person (1,000 yen per person for students or applications for two or more people) - Participation fee for online streaming: 500 yen per person * Applications for online streaming can be made from the Kobe School homepage. * With online streaming, you can watch the lecture in real-time and watch the missed broadcast. * Participation fees will be utilized through 'Ashinaga' for overall activities such as dreams, learning, and mental care for children who have lost their families due to illness or disaster. * It may be postponed or canceled. - Inquiries: Kobe School Secretariat TEL: 078-325-5727 (Weekdays 10:00-17:00) Email address: kobe@felissimo.co.jp ◆ Guest Profile Manabu Mizuno Creative Director / Creative Consultant, Representative of good design company Centered on long-term brand strategy, he handles cross-domain total direction from concept design to planning and development, graphics, products, space, and advertising. His main works include Sotetsu Group, Kumamoto Prefecture's 'Kumamon', Panasonic, Mitsui Fudosan, HOTEL THE MITSUI, JR East 'JRE POINT', Nakagawa Masashichi Shoten, Oisix, Kubarahonke 'Kayanoya', Kuroki Honten, and others. He has received numerous awards in Japan and overseas, including the 'Cannes Lions' Gold Award and 'The One Show' Gold Award.