[3rd Toba Aquarium Collaboration] A New Key Pouch from YOU+MORE! Recreating the "Squid-Ear Jump" of Sea Otters Mei and Kira

YOU+MORE!, the quirky lifestyle goods brand managed by Felissimo, launched online sales on March 27 for the "Energetic Squid-Ear Jump! Sea Otter Key Pouch," the third installment of its collaboration goods with Toba Aquarium. The key pouch recreates the "squid-ear jump," a pose popular among fans where Toba Aquarium's famous sea otters, Mei and Kira, leap dynamically from underwater toward a piece of squid stuck to the aquarium glass during feeding time. The way the reel stretches out and snaps back makes it look as if the otters are jumping toward the squid. You are sure to be soothed by Mei and Kira's energetic appearance every time you take out your keys at your front door. ◆ Check out the "Energetic Squid-Ear Jump! Sea Otter Key Pouch" on the YOU+MORE! blog >> https://feli.jp/s/pr260327ym/1/ ◆ What is a "Squid-Ear Jump"? It is commonly referred to as the "squid-ear jump," a stunt Mei and Kira perform during feeding time where they jump out of the water to grab squid stuck to the aquarium glass. This product recreates this one-of-a-kind, adorable pose of the two otters. ◆ Two designs available You can enjoy the unique jump of either Mei or Kira. (Left: Mei, Right: Kira) The otters stretch out and help you open and close your door. The moment the reel retracts, they jump towards the squid ears. You can attach your keys to the chain inside to store them. They look adorable even when waiting inside your bag. Another point of focus is that each otter's unique characteristics were supervised by their zookeepers and carefully recreated in the illustrations. Generally has whitish fur all over its body, and the white scar on its nose has also been recreated. Characterized by a darker color on its stomach and the backs of its hands. We have even recreated the small clumps of fur on its belly and back, reflecting the slightly less-than-perfect grooming habits of Kira. [NEW] YOU+MORE! Energetic Squid-Ear Jump! Sea Otter Key Pouch 1 unit: 2,800 yen (+10% tax = 3,080 yen) Product details and application >> https://feli.jp/s/pr260327ym/2/ Product details and application >> https://feli.jp/s/pr260327ym/3/ ◆ Toba Aquarium An aquarium located in Toba City, Mie Prefecture, which celebrated its 70th anniversary. It boasts the highest number of species kept in Japan, with approximately 1,200 types of sea and river creatures living there. It is a must-see for creatures you can only see at Toba Aquarium in Japan, such as sea otters, dugongs, and African manatees, as well as events like the "Walrus Touch Time." * The "Energetic Squid-Ear Jump! Sea Otter Key Pouch " is also scheduled to be sold at Toba Aquarium. (Planned for late March 2026) ◆ Mei & Kira ◆ Introducing other collaboration items between YOU+MORE! and Toba Aquarium This is a towel featuring the popular Toba Aquarium sea otter, Mei. YOU+MORE! Petting the Tummy: Hanging Sea Otter Towel 1 piece: 2,800 yen (+10% tax = 3,080 yen) Product details and application >> https://feli.jp/s/pr260327ym/4/ This is a towel featuring the popular Toba Aquarium sea otter, Kira. YOU+MORE! Petting the Tummy: Hanging Sea Otter Towel 1 piece: 2,800 yen (+10% tax = 3,080 yen) Product details and application >> https://feli.jp/s/pr260327ym/5/ These are fluffy mascots that recreate the cute appearance of Mei and Kira. YOU+MORE! Sea Otter Mei & Kira Fluffy Mascot Subscription 1 per month: 2,000 yen (+10% tax = 2,200 yen) Product details and application >> https://feli.jp/s/pr260327ym/6/ ◆ YOU+MORE! (Since 2014) This is Felissimo's lifestyle goods brand that delivers unique items to make the familiar daily life more fun and laughable, and to make time spent with someone more interesting. ・YOU+MORE! Website: https://feli.jp/s/pr190501/7/ ・Instagram: (@youmoremore) https://www.instagram.com/youmoremore/ ・X (Twitter): (@youmore_tw) https://twitter.com/youmore_tw/ ・Facebook: (@felissimoyoumore) https://www.facebook.com/felissimoyoumore/ Official hashtag: #f_youmore ◆ Ordering/Inquiries by phone: Toll-free: 0120-055-820 (Toll-free) Hours: Weekdays / 9:00 - 17:00 *Some IP phones may not be able to connect. *Customer calls are recorded to confirm and record the content.