Accessory Brand "LION HEART" Implements "dfplus.io" as Data Integration Platform for "awoo AI"

Feedforce Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Koji Tsukada; hereinafter "Feedforce") announced that its data feed management tool "dfplus.io" has been implemented as the data integration platform for "awoo AI" on the official online shop operated by Lion Heart Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masafumi Hashimoto; hereinafter "Lion Heart").

◆ "dfplus.io" Implemented to Integrate Over 1,000 Item Information Accurately and Frequently

"LION HEART," operated by Lion Heart, is a 30-year-old established accessory brand with the concept of "always embracing change and continuously sharing new values." Sales at its official e-commerce site "LION HEART STORE" have grown approximately 8 times over 8 years, making it a key channel accounting for 60-70% of the company's total sales.

The company decided to introduce "awoo AI," which aims to improve site navigation and conversion rates through hashtags, in conjunction with the site renewal in February 2026. At that time, the method of integrating product data into "awoo AI" became a challenge.

With over 1,000 items, manual data updates not only reduce the frequency of updates but also raise concerns about potential errors. Therefore, to achieve both operational stability and reduced labor costs, the company chose automatic integration using the data feed management tool "dfplus.io."

"LION HEART" Official Online Shop

◆ After "awoo AI" Implementation, Overall Site Sales Increased by 140% Year-over-Year, and CVR for Tag Users Quadrupled

Since the site renewal in February 2026, sales at "LION HEART STORE" have significantly grown, reaching 130% to 140% compared to the previous year.

Looking closely at the effects of "awoo AI," it was found that approximately 10% of site visitors click on hashtags generated by "awoo AI," and the conversion rate for users who navigate via tags is about 4 times higher than for other users. This suggests that improved site navigation and conversion rates through hashtags are contributing to increased sales.

◆ Comment from Mr. Fujiwara of Lion Heart Co., Ltd.

"Operating an e-commerce site involves a continuous accumulation of diligent and painstaking tasks, such as updating product data. We believe it's crucial to sustain these tasks efficiently and without errors, especially with limited resources and expertise.

This time, when introducing "awoo AI," we opted for automatic integration using "dfplus.io" to reduce the risk of manual operation errors and labor costs, as recommended by our partner. Currently, we are setting it up according to our partner's advice, but I feel confident that "dfplus.io" allows for flexible adjustments and operations on the management screen, so we can deepen our operations as needed while utilizing support.

With the introduction of "awoo AI," highly accurate tags tailored to customer needs are now generated. It's very gratifying that the site becoming easier to shop on has led to tangible results like increased sales. We plan to continue increasing our arsenal for site improvement by utilizing partners and external tools."

◆ 3-Week Free Trial Information

dfplus.io offers a 3-week free trial that you can apply for multiple times. You can actually use the management screen and preview functions. You can immediately try linking product data to various media such as Google and Criteo, so please feel free to apply.

Apply for trial here: https://dfplus.io/freetrial/

◆ About Data Feed Management Tool "dfplus.io"

"dfplus.io" is a SaaS provided by Feedforce that allows full utilization of various product and merchandise data for marketing purposes. It offers intuitive UI for features essential for "data feed marketing" that uses product data, such as Google Shopping Ads, Criteo, Meta Advantage+ Catalog Ads (formerly Facebook Dynamic Ads), and Instagram Shopping, and is supported by many advertising agencies and advertisers.

Service site: https://dfplus.io/ Request for materials: https://dfplus.io/request

[Feedforce Inc. Company Profile]

Feedforce's mission is "Delivering Technology and Humming to Business." We provide services that enhance corporate productivity in the B2B domain, transforming business into something more creative.

Company Name: Feedforce Inc.

Location: Lattice Aoyama Square 3F, 1-2-6 Minami Aoyama, Minato-ku, Tokyo

Representative: Koji Tsukada, Representative Director

Business Activities: Data Feed Related Business / Digital Advertising Related Business / Social Media Marketing Related Business / Other Businesses

Website: https://www.feedforce.jp/

◆ Inquiries Regarding This Matter

For questions or consultations regarding this matter, please contact us using the form below.

https://dfplus.io/contact/