Data Feed Management Tool "dfplus io" Begins Support for Google Local Inventory Ad Feeds

FeedForce Inc. (Location: Minato-ku, Tokyo; CEO: Koji Tsukada), has announced that its data feed management tool for marketers, "dfplus io," has begun supporting the "Google Local Product Inventory Feed" required for Google Local Inventory Ads.

◆ What are Google Local Inventory Ads?

Google Local Inventory Ads are an ad format that can display the inventory status of nearby physical stores on surfaces like Google Search, Google Maps, and Google Shopping, depending on the user's current location and search terms.

For users searching for a product, it can display inventory information like "In stock at a nearby store" on Google, encouraging store visits at the moment purchasing intent is highest.

▼ Main Use Cases for Local Inventory Ads

- When a user searches for a product on Google, the search results show whether it's in stock at a nearby store or online. - Inventory information is posted on the store's page on Google Maps. - A "In stock at a nearby store" badge is displayed on Google Shopping to encourage store visits.

This is gaining attention as a measure to promote store visits and as an OMO (Online Merges with Offline) strategy for businesses where seeing the product in person is important, such as apparel like glasses and shoes, and furniture or home appliances, targeting users with high purchasing intent.

◆ With dfplus io, preparing the necessary "Local Product Inventory Feed" is easy.

To run Local Inventory Ads, in addition to the main feed for standard Shopping ads, a "Local Product Inventory Feed" is required to link store codes and store-specific inventory status to Google.

With this official support, you can now create and link "Local Product Inventory Feeds" in dfplus io.

- Feed creation is completed entirely within the management screen settings. Import your master data and it will be automatically converted to the format specified by Google. You can map essential items for delivery such as store code, product ID, and inventory status with no code.

- Automatic updates always reflect the latest inventory information. The feed's scheduled delivery function allows you to send inventory status changes to Google at a frequency close to real-time.

If you are considering implementing Google Local Inventory Ads, please feel free to consult with us. https://dfplus.io/contact

◆ About the Marketer's Data Feed Management Tool "dfplus io"

"dfplus io" is a SaaS provided by FeedForce to fully utilize various product and merchandise data for marketing. In addition to Google Local Inventory Ads, it provides functions for "data feed marketing" that use product data—such as for Google Shopping ads, Criteo, Meta Advantage+ catalog ads (formerly Facebook Dynamic Ads), Yahoo! Ads, LINE Dynamic Ads, Instagram Shopping, Pinterest, and more—through an intuitive UI, and is supported by many advertising agencies and advertisers.

Service Site: https://dfplus.io/ dfplus io Blog: https://dfplus.io/blog/

◆ Free Trial Information

dfplus io offers a free trial plan that you can apply for as many times as you like. You can try this new feature right away, so please feel free to apply from the link below. https://dfplus.io/freetrial/

◆ FeedForce Inc. Company Profile

With the mission "Bringing Technology and a Humming to Business," FeedForce provides services that enhance corporate productivity in the B2B domain, transforming business into something more creative.

Company Name: FeedForce Inc. Location: 3F Lattice Aoyama Square, 1-2-6 Minami-Aoyama, Minato-ku, Tokyo Representative: Koji Tsukada, CEO Business Content: Data feed-related business / Digital advertising-related business / Social media marketing-related business / Other businesses Website: https://www.feedforce.jp/

◆ Inquiries Regarding This Matter

For questions and consultations regarding this matter, please contact us through the form below. https://dfplus.io/contact/