Youth Overseas Experience Supported: 'Atarashii Gakko!' Appointed Ambassadors for 'GO GLOBAL PROJECT'!

Shibuya Mirai Design (Representative Director: Hideki Koizumi, hereinafter Shibuya Mirai Design) is pleased to announce that the dance vocal group 'Atarashii Gakko!' has been appointed as ambassadors for the 'GO GLOBAL PROJECT,' a project supporting young people's overseas experiences.

To commemorate their appointment, an interview video featuring the four members of 'Atarashii Gakko!' candidly sharing their initial bewilderment overseas, pre-travel anxieties, on-site mishaps, and sincere messages of encouragement to young people will be released on July 1, 2026.

Currently, Japan's passport ownership rate remains around 18%, a low level compared to major developed countries like the United States. Although the ownership rate is considered relatively high among younger demographics, economic and psychological hurdles such as the weak yen, soaring travel costs, safety concerns, and language barriers limit the number of cases that actually lead to taking a step abroad. International exchange ideally should be a two-way street, and how to expand opportunities for young people to venture out into the world is a challenge that society as a whole must address.

'Atarashii Gakko!', who continue to challenge themselves on stages around the world, embody the act of 'leaping out into the world' for young people, and have been appointed as messengers to deliver the project's message to the next generation. Together with 'Atarashii Gakko!', who have a large fanbase both domestically and internationally with their global performances and originality, we will accelerate the creation of new systems that enable the next generation of young people to step out into the world, starting from Shibuya.

Background of Ambassador Appointment - The Four Members Speak on 'GO GLOBAL'

'Atarashii Gakko!' is a four-member dance vocal group that expresses Japanese culture with their unique worldview, continuing to challenge themselves on the global stage through performances at live events and festivals worldwide. Their presence is a symbolic one, holding strong influence for Japanese youth as they embody 'leaping out into the world.'

The 'GO GLOBAL PROJECT' aims to support 'overseas experiences,' and the very existence of 'Atarashii Gakko!', who challenge themselves on the world stage in music and culture, deeply resonates with the project's message.

In conjunction with their ambassadorship, an interview content is planned where each of the four members will frankly share their own overseas experiences, including their first time abroad, memorable countries, anxieties before traveling and how they overcame them, on-site mishaps, and messages of encouragement to young people aiming to go abroad. Through their genuine experiences and words, not just as symbols, they will deliver the message 'Let's go to the world' to each young person, fostering a social momentum to support that first step abroad. (Message Video URL: https://www.youtube.com/watch?v=gfz7oer1a0o)

Furthermore, as ambassadors for the 'GO GLOBAL PROJECT,' we will collaborate with the Japan Association of Travel Agents (JATA) overseas travel expansion project 'More! Overseas' and implement initiatives using 'Atarashii Gakko!' visuals and videos. These initiatives are timed with the reduction in passport fees starting July 1st, and will be rolled out from July 1, 2026, to September 30, 2026, through video provision (visual release) to JATA member companies nationwide and information posting on the JATA 'More! Overseas' special website.

<About Atarashii Gakko!>

Self-proclaimed 'Seishun Nihon Daihyo' (Youth Representatives of Japan). They have garnered attention both domestically and internationally for their powerful dance choreography by all members and overwhelming live performances. They made their global debut in 2021 under 88rising, which disseminates Asian culture. Their representative song 'Otona Blue' has surpassed 3.3 billion total views on TikTok. After appearing on the NHK Kohaku Uta Gassen and performing solo at the world's largest festival 'Coachella,' they successfully completed a world tour mobilizing 110,000 people across 33 cities. In 2025, they will hold a tour covering 18 cities in Japan, Asia, and Australia to commemorate their 10th anniversary.

They will also hold a solo performance in London on July 19, their 11th anniversary in 2026, and are scheduled for their first tour in Central and South America in December, visiting Chile, Brazil, and Mexico.

On July 24th, they will digitally release their fourth full album, 'From Tokyo with Love.'

What is the 'GO GLOBAL PROJECT'?

The 'GO GLOBAL PROJECT' is a co-creation project aimed at collectively creating 'opportunities for young people to take a step into the world.' It supports experiences of 'challenging oneself overseas' through any entry point, including overseas travel, study abroad, internships, starting businesses, volunteer work, culture, arts, and sports. It aims not only to provide travel support but also to foster the growth of young people and bring about a shift in societal awareness through these challenges.

【GO GLOBAL PROJECT Overview】

Organizer: General Incorporated Association Shibuya Mirai Design Cooperation: Japan Association of Travel Agents, Shibuya Tourism Association Ambassador: Atarashii Gakko! Official Website: https://go-global-project.com/ Official SNS - YouTube: https://www.youtube.com/@GoGlobalProject - Instagram: https://www.instagram.com/go_global_project/ - X(Twitter): https://x.com/official_ggp_x - Facebook: https://www.facebook.com/profile.php?id=61590727809248 - Threads: https://www.threads.com/@go_global_project

<About General Incorporated Association Shibuya Mirai Design>

Shibuya Mirai Design is a collaborative organization involving industry, government, academia, and citizens that designs solutions and possibilities for social issues through open innovation, by collecting ideas and talents from diverse individuals who gather in Shibuya—residents, workers, students, and visitors—based on diversity and inclusion. By presenting new possibilities for urban living from Shibuya to the world, it aims to contribute to the sustainable development of not only Shibuya Ward but also society as a whole.

https://fds.or.jp/