Establishment of 'Sasahatahatsu Machi Lab' for Sustainable Urban Development in Sasazuka, Hatagaya, and Hatsudai Area

Shibuya Future Design has become a full member of 'Sasahatahatsu Machi Lab,' an organization dedicated to promoting sustainable urban development in the Sasazuka, Hatagaya, and Hatsudai area. The move aims to strengthen collaboration between local communities and businesses to create new value.
提携NQ 87/100出典:PR Times

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  • 📰 Published: May 26, 2026 at 19:00
  • 🔍 Collected: May 26, 2026 at 10:31
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Shibuya Future Design (Representative Director: Hideki Koizumi) has announced its participation as a full member of 'Sasahatahatsu Machi Lab' (Representative Director: Kyosuke Sakakura), an organization established to promote sustainable urban development in the Sasazuka, Hatagaya, and Hatsudai area (known as 'Sasahatahatsu').

Previously, 'Sasahatahatsu Machi Lab' operated as a co-creation project involving diverse stakeholders, including local residents, companies, government bodies, and universities. The initiative has driven various efforts to enrich daily life, such as community activity support (Sasahapi, 388 Area Makers, temporary FARM), public-private partnerships (public space MARCHE, discussion of a central base), and information dissemination. Following its incorporation, the organization aims to not only foster local community formation but also further strengthen corporate co-creation, increasing the number of companies, individuals, and activities involved in the area to build a foundation for sustainable urban development.

Shibuya Future Design will leverage its expertise and network in urban co-creation through industry-government-academia collaboration, cultivated in the Shibuya area, to drive corporate co-creation within the 'Sasahatahatsu Machi Lab.'

On May 16, 2026, the 'Suido-doro MARCHE vol.2' was held, featuring approximately 25 stalls run by residents, workers, and active members of the Sasahatahatsu area. The event provided an opportunity for diverse participants to think about the future of the area and served as a catalyst for new connections and co-creation.

Moving forward, the lab will act as a hub connecting local communities with businesses, promoting projects that address local issues and generate new regional value, while working on creating relational populations and area branding.

Sasahatahatsu Machi Lab remains committed to becoming a 'place where people want to be involved and where friends are,' promoting locally rooted, sustainable urban development through co-creation with various entities.

[Overview of Sasahatahatsu Machi Lab]
Name: Sasahatahatsu Machi Lab
Establishment: April 1, 2026
Representative Director: Kyosuke Sakakura (Professor, Faculty of Urban Life Studies, Tokyo City University)
Full Members: Shibuya City, Keio Corporation, Shibuya Future Design, Tokyu Land Corporation
Main Area of Activity: Area around Sasazuka, Hatagaya, and Hatsudai stations
Main Activities: Formulation/updating of Sasahatahatsu area vision, implementation of Sasahapi, 388 Area Makers, operation of Machi Lab temporary base, consideration of main base, FARM operation.

FAQ

「一般社団法人ササハタハツまちラボ」とはどのような組織ですか?

笹塚・幡ヶ谷・初台駅周辺エリア(ササハタハツ)の持続的なまちづくりを目的として、2026年4月1日に設立された一般社団法人です。地域住民、企業、行政、大学などの多様な主体が連携し、エリアビジョンの策定や地域イベントの運営などを行っています。

渋谷未来デザインはササハタハツまちラボでどのような役割を担いますか?

渋谷エリアで培った産官学民連携による都市共創の知見やネットワークを活かし、ササハタハツまちラボにおける企業共創の推進を担います。

ササハタハツまちラボの主な活動内容は何ですか?

エリアビジョンの策定・更新、地域プロジェクト(ササハピ、388 Area Makers等)の実施、まちラボ仮拠点の運営、本拠点の検討、FARMの運営などを行っています。

ササハタハツエリアのまちづくりの特徴は何ですか?

駅前の先進性だけでなく、地域の暮らしの中から新しいライフスタイルや価値を生み出す、地域に根ざした持続可能なまちづくりを推進している点が特徴です。

ササハタハツまちラボの正会員にはどのような組織がありますか?

渋谷区、京王電鉄株式会社、一般社団法人渋谷未来デザイン、東急不動産株式会社が正会員として名を連ねています。