Future Design Shibuya Launches First Licensing Project 'I♡SHIBUYA' and 'I♡渋谷'

Future Design Shibuya (Executive Director: Hideki Koizumi) is proud to announce the launch of its first licensing business, 'I♡SHIBUYA' and 'I♡渋谷,' aimed at fostering civic pride in Shibuya. Shibuya has always been a hub for trends and culture, constantly creating new values. However, as the city changes and human mobility increases, people's attachment and ways of engaging with the city have diversified. In this context, there is a renewed need to share the sentiment of 'loving Shibuya' and re-edit our relationship with the town. This project, based on the concept of 'reconnecting the Shibuya that everyone loves,' will unfold as a co-creation campaign involving the city, companies, creators, and visitors. Under the slogan 'I LOVE SHIBUYA,' we will visualize our 'love for Shibuya' and broadcast it domestically and internationally. ■ Message Reconnecting the Shibuya everyone loves. People to people, city to company, real to digital. By overlapping thoughts of Shibuya across all boundaries, we will create new urban forms and values. ■ 'I♡SHIBUYA' Project Overview 'I♡SHIBUYA' and 'I♡渋谷' is a project that promotes co-creation with various players, centered around the licensing of logos and designs. We will visualize and expand 'love for Shibuya' through collaboration products with companies, works by creators, and experiential measures throughout the city. ■ Project Structure In this business, Future Design Shibuya is responsible for project planning, design concept proposal, and promotion within Shibuya Ward. Fuji Consumer Products LLC will handle licensing contract operations and management/operation related to commercialization. (* I♡SHIBUYA is a registered trademark of dinos corporation.) ■ Flagship Store Opening (April 28, 'Shibuya Day') As a symbolic base for this project, FiLL's Entertainment Co., Ltd., a partner company of Future Design Shibuya, will open the first 'I♡SHIBUYA' flagship souvenir shop on Tuesday, April 28, 2026 (Shibuya Day). It will be located within the cafe and event space 'SHIBUYA XXI' in Shibuya Center-gai. [Facility Overview] Name: SHIBUYA XXI Location: 12-7 Udagawa-cho, Shibuya-ku, Tokyo, 1F Website: https://shibuya-xxi.jp/ Business Hours: 12:00 - 18:00 (Subject to change during events) Future Design Shibuya is a public-private-academic-citizen partnership organization that designs solutions and possibilities for social issues through open innovation, collecting ideas and talents from the diverse people who gather in Shibuya. By presenting new possibilities for urban life from Shibuya to the world, we aim for the sustainable development of not only Shibuya Ward but society as a whole. URL: https://fds.or.jp/