Shibuya Mirai Design Launches First Licensing Business "I♡Shibuya" and "I♡SHIBUYA"

Press Release Information Title: Shibuya Mirai Design Launches First Licensing Business "I♡Shibuya" and "I♡SHIBUYA" Subtitle: Company Name: Industry: Body: General Incorporated Association Shibuya Mirai Design (Representative Director: Hideki Koizumi, hereinafter Shibuya Mirai Design) will launch its first licensing business, "I♡SHIBUYA" and "I♡Shibuya," aiming to foster civic pride in Shibuya.

Shibuya has always been a hub for trends and culture, constantly creating new value. However, amidst urban changes and increasing human mobility, people's affection and involvement with the city have diversified. In this context, what is now sought again is to share the sentiment of "loving Shibuya" and to re-edit the relationship with the city.

This project will be developed as a co-creation campaign involving the city, companies, creators, and visitors, based on the concept of "reconnecting Shibuya loved by everyone." With "I LOVE SHIBUYA" as its motto, it will visualize and disseminate "love for Shibuya" both domestically and internationally.

Message

Reconnect "Shibuya loved by everyone" once again.

People and people, city and companies, real and digital.

By overcoming all boundaries and overlapping thoughts for Shibuya,

we will create new urban forms and values.

"I♡SHIBUYA" Project Overview

"I♡SHIBUYA" and "I♡Shibuya" is a project that promotes co-creation with diverse players, centered on the licensing of logos and designs. Through collaboration products with companies, works by creators, and experiential initiatives in the city, "love for Shibuya" will be visualized and expanded.

Project Structure

In this project, Shibuya Mirai Design is responsible for project planning and promotion, proposing design concepts, and promoting development within Shibuya Ward.

Fuji Consumer Products LLC is responsible for license agreement operations and management and operation related to commercialization. (※ I♡SHIBUYA is a registered trademark of dinos Co., Ltd.)

Design

(c) i love shibuya committee

Product Development Image

(c) i love shibuya committee

Flagship Store Opening (April 28 "Shibuya Day")

As a symbolic base for this project, FiLL's Entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), a partner company of Shibuya Mirai Design, will open the first flagship store of "I♡SHIBUYA," a souvenir shop, inside "SHIBUYA XXI," a cafe & event space in Shibuya Center Gai, on April 28, 2026 (Tuesday), Shibuya Day.

【Facility Overview】

Facility Name: SHIBUYA XXI

Location: 1F, 12-7 Udagawacho, Shibuya-ku, Tokyo

HP: https://shibuya-xxi.jp/

Business Hours: 12:00〜18:00 (Hours may change during events)

＜About General Incorporated Association Shibuya Mirai Design＞

Shibuya Mirai Design is a public-private-academic-civilian partnership organization that, based on diversity and inclusion, collects the ideas and talents of diverse people gathering in Shibuya, including residents, workers, students, and visitors, across various fields, and designs solutions and possibilities for social issues through open innovation. By presenting this as a new possibility for urban life from Shibuya to the world, it aims to contribute to the sustainable development not only of Shibuya Ward but also of society as a whole.

URL: https://fds.or.jp/ Keywords: