'Making Mother's Day a Day to Think of Mother's Health.' Mother's Wellness Day Project establishes a new 'Mother's Good Sweat Day' this year! 11 organizations and companies including Shibuya transmit Mother's Wellness

Shibuya Future Design General Incorporated Association (Representative Director: Hideki Koizumi, hereinafter Shibuya Future Design) is promoting "Our Wellness Action" (https://womens-wellness-action.com/), a project based in Shibuya Ward aiming to realize a society where people can live healthily and true to themselves both physically and mentally. Continuing from last year, we are launching the "Mother's Wellness Day Project" from Shibuya, aiming to improve the health awareness of mothers nationwide. Furthermore, this year, we have newly established "Mother's Good Sweat Day" in collaboration with the Good Sweat, Shibuya. Action Project, to support mothers who break a good sweat for their families and themselves every day. "Mother's Wellness Day Project" Website: https://womens-wellness-action.com/hahanohi/ ■ Newly Established "Mother's Good Sweat Day" Newly established this year is "Mother's Good Sweat Day". As one of the activations of the "Good Sweat, Shibuya. Action" project promoted by Kabaya Foods Corporation and Shibuya Future Design, we are establishing this to support mothers who break a good sweat on a daily basis. The Thoughts Put into "Mother's Good Sweat Day" Sweating for yourself. Sweating for someone else. Sweating for your family. All of that is a "good sweat." People sweat without even realizing it just by walking, working, laughing, or even worrying. Sweat is "proof of living" and "proof of moving forward." The sweat shed for someone else supports and protects them where it cannot be seen. And for today at least, let that sweat be for yourself as well. To all the mothers who are always sweating for someone else. One person's "good sweat" moves someone and moves the future. Thank you, riding on a good sweat. Good Sweat, Shibuya. Mother's Day ACTION ◾️ Mother's Wellness Day Panel Exhibition and Distribution of Mother's Wellness Day Gifts on Mother's Day at MIYASHITA PARK North 2F Terrace Space A panel exhibition carrying the thoughts put into Mother's Wellness Day and the distribution of message cards to write thoughts to loved ones will be held at the MIYASHITA PARK North 2F Terrace Space from Thursday, May 7th to Sunday, May 10th. Furthermore, on Mother's Day itself, Sunday, May 10th, in the same space, those who participate in the Mother's Wellness Day survey will receive a "Mother's Wellness Day Gift Bag" containing products from partner companies and brands and a message card on a first-come, first-served basis. - Dates: Panel Exhibition: Thursday, May 7th - Saturday, May 10th Gift Bag Distribution: Saturday, May 10th - Time: 11:00 - 22:00 *Until 18:00 on the final day * Gift bags and message cards will end when supplies run out - Location: MIYASHITA PARK North 2F Terrace Space (6-20-10 Jingumae, Shibuya-ku, Tokyo 150-0001) ◾️ Mother's Wellness Day Message Cards to be Distributed at JINNAN MARKET At "JINNAN MARKET" held at Shibuya Kitaya Park on Saturday, April 25th and Sunday, April 26th, we will distribute Mother's Wellness Day message cards to visitors. We will create an "opportunity" to think about mother's health by communicating the significance of this project and distributing message cards to parents, children, and couples visiting the event. ◾️ Promoting Mother's Wellness Day at Two Cocokara Fine Stores Around Shibuya Station At two Cocokara Fine stores around Shibuya Station (Shibuya Sakura Stage Store, Shibuya Miyashita Park Front Store), we will announce Mother's Wellness Day on the storefront facades and in-store POP displays, and also distribute Mother's Wellness Day message cards at the register to customers who shop at the stores. Growing even larger than its launch last year, this year we will implement Mother's Wellness Day while deepening cooperation with local communities, government, and the private sector. Organizer: Shibuya Future Design (Our Wellness Action) Sponsorship Partner: Kabaya Foods Corporation (Salt Charge) Cooperation Partners: Mitsui Fudosan Co., Ltd., Tokyu Land Corporation, Kao Corporation (Pyuora), Colantotte Co., Ltd., New Balance Japan, Inc. Media Partner: Shufunotomo Co., Ltd. Supported by: Shibuya Ward Board of Education, Shibuya City Tourism Association General Incorporated Foundation, Shibutan General Incorporated Association Linked Projects/Events: Good Sweat, Shibuya. Action, JINNAN MARKET ■ Social Background Nationwide, women's health issues tend to be overlooked. The "health check-up rate," which is important in preventing major diseases