Launch of 'CANAL 4℃' Rebranding: Introducing 'EARFLoW', a Styling Proposal for the Ears. Becoming a Jewelry Brand That Stays Close to Everyday Life

F.D.C. Products Inc. (Location: Shinagawa-ku, Tokyo, President: Ichiro Okato) is launching a rebranding of its jewelry brand 'CANAL 4℃' to strengthen styling proposals enjoyed from the ears and to become a brand that stays close to everyday life. On Friday, April 24, 2026, the brand logo and official website will be renewed, and stores will be sequentially renovated into new concept shops, starting with the S-PAL Sendai store and the Abeno Q's Mall store. The new brand message of CANAL 4℃ is 'I love an ordinary today.' The brand will evolve into one that softly adds color to a single everyday action, not just for special occasions, staying close to the small sparkles in daily life and the time spent being true to oneself. ■EARFLoW In this rebranding, ear jewelry will be positioned as the core item of the brand, proposing styling enjoyed from the ears. By freely combining pierced earrings, ear cuffs, and clip-on earrings, you can enjoy 'today's ears' according to your mood and the scene of the day. The ears are an area where the impression changes greatly depending on the combination. By layering or varying the left and right sides, we will broadcast a new way of enjoying jewelry that allows you to express your individuality from your ears. Additionally, the brand will expand the range of choices for enjoying jewelry through 6 categories: ESSENTIALS / MOOD / LAYERING / OCCASION / TREND LINE / CUSTOM FIT. The brand experience will be expanded to allow free selection according to daily life, from standard items that stay close to everyday life, the fun of switching moods, styling to enjoy layering, glamour suitable for formal scenes and gifts, trend proposals reflecting the current mood, to customization for your own specifications. ■CATEGORIES ESSENTIALS Standard items you want to wear every day, simple and easy to match Average price range ¥14,000 MOOD Switch the mood of the day with colors and motifs Average price range ¥12,500 LAYERING Enjoy layering, sophisticated minimalist design Average price range ¥15,000 OCCASION Glamour that shines even in formal settings, ideal for gifts Average price range ¥19,000 TREND LINE Wear trends, a selection to meet a new you Average price range ¥28,000 CUSTOM FIT Customize to your own specifications, the joy of choosing in your hands Average price range ¥13,500 EARFLoW is a new ear jewelry styling proposed by CANAL 4℃. From the perspective of staying close to daily preparations such as 'Brushing teeth, changing clothes, today's earrings,' we propose enjoying ear coordination by freely combining pierced earrings, ear cuffs, and clip-on earrings. Choose materials and designs according to your mood and outfit of the day, and broadcast the joy of creating an impression from the ears by layering or varying the left and right. It adds a small thrill to casual everyday life, making the time spent being true to oneself richer. ■BRAND CONCEPT ■REBRANDING FAIR To commemorate the rebranding, a 'Rebranding Fair' will be held at all CANAL 4℃ stores from Friday, April 24 to Sunday, May 10, 2026. During this period, customers who purchase fashion jewelry for 15,400 yen (tax included) or more will receive a 'CANAL 4℃ Original Pouch' in a choice of two colors. The original pouch featuring the new brand logo is available in blue and brown. *This fair is not available on the official website. ■PACKAGE The package design has also been renewed to ensure a comfortable experience right up to the moment you hold the jewelry in your hands. Two styles are available to choose from according to the scene: a free type made of vinyl material that gently blends into daily life, and a paid brown type that adds color to special moments. ■Future Development Friday, April 24, 2026: CANAL 4℃ Official Site Renewal Open Friday, May 29, 2026: New concept shop starts from S-PAL Sendai store June 2026: Scheduled to sequentially expand to Abeno Q's Mall store ■CANAL 4℃ Official Site https://www.fdcp.co.jp/DefaultBrandTop.aspx?bid=canal4c