[FCE Event] Why Don't People Grow? A Coaching Pro Reveals the 'Moment People Change'

FCE Co., Ltd. (Shinjuku-ku, Tokyo; President & Representative Director: Junetsu Ishikawa; Securities Code: 9564) will hold a free online event on Wednesday, June 17, 2026, featuring Keisuke Baba, representative of the Trust Coaching Association and newly appointed CPO (*1) of FCE in June 2026, with Yoko Nobutomo, an HR journalist and career consultant, as facilitator. The event is titled 'Why Don't People Grow? A Coaching Pro Reveals the 'Moment People Change' ~The Blind Spots in Human Resource Development Revealed by the World Economic Forum's 'Future of Jobs Report 2025'~'.

*1: Chief Philosophy Officer / Chief Purpose Officer. At FCE, this role provides advice and support to reflect Purpose, Philosophy, and Values in management policies, organizational operations, business activities, and internal/external communications.

Click here to register >

Background of the Event

The World Economic Forum's 'Future of Jobs Report 2025 (*2)' lists 'analytical thinking', 'resilience (flexibility and recovery)', 'leadership', 'creative thinking', and 'self-awareness' as essential skills for the future. However, the report also reveals that 'about 60% of the workforce needs reskilling' and 'over 60% of companies cite skill gaps as a business challenge', highlighting the dilemma many companies face: 'We know what's needed, but people aren't developing on the ground.'

In May 2026, FCE held an event on the same theme featuring Tetsuhito Soyama, Senior Managing Executive Officer and CHO of CyberAgent, Inc. The event received nearly 300 registrations and was very well-received. Consequently, FCE has decided to hold this event focusing on 'personal transformation'. It will approach the fundamental questions of 'Why can't people change even after training?' and 'Why don't actions persist even after gaining awareness?' from both coaching and organizational development perspectives.

*2: 'The Future of Jobs Report 2025' https://www.weforum.org/publications/the-future-of-jobs-report-2025/

Click here to register >

Highlights of the Event

In this seminar, Keisuke Baba, a leading coach, will take the stage to discuss the challenge many companies face: 'Employees gain insights from training and 1-on-1 meetings, but their actual behavior and habits don't change.' By combining the 'essential coaching approach that promotes personal transformation' with FCE's 'OS and execution capability to systematize change as an organization', the event will unravel how to build a 'continuously changing organization' that on-site leaders and HR personnel can implement from tomorrow.

The event will also feature practical solutions that can be used on-site, including insights from organizational development using the methods of the global bestseller 'The 7 Habits of Highly Effective People', the corporate resilience training 'Lesson®' that builds 'the power to bounce back flexibly = resilience', and case studies of the flat-rate online education system 'Smart Boarding' that can complete employee education in one place.

Recommended for:

・Business owners and HR managers who feel their investment in human resource development is not yielding results.
・Those who conduct training and 1-on-1 meetings but see no real change.
・Those who want to know the mechanisms for embedding change in the organization, from 'awareness' to 'habits'.
・Those who want to apply the essence of coaching to organizational human resource development.

Event Themes (*3)
Theme 1: Why Can't People Change?

Explore the differences between 'people who can change' and 'people who cannot change' as seen in coaching practice.

Theme 2: What Do People Who Can Change Have in Common?

Unravel the structures that hinder change, such as status quo bias, intrinsic motivation, and the presence or absence of accompaniment.

Theme 3: What is Needed to Embed Change?

Explain what organizations should do to create a chain of 'awareness → action → habit'.

*3: Program themes are subject to change.

Event Overview

Date & Time: Wednesday, June 17, 2026, 12:00 PM - 1:00 PM (JST)
Format: Online (Zoom)
Fee: Free
Registration: https://attendee.bizibl.tv/sessions/se8HbZJGuOK5
Target Audience: Management, HR/organizational development executives and staff, etc.

Speaker Profiles

Keisuke Baba, Representative of the Trust Coaching Association, CPO of FCE Co., Ltd.

With the mission of 'creating a culture where everyone learns communication', he founded Trust Coaching in 2009. Together, the Trust Coaching School and Mothers Coaching School have produced a total of 80,000 students and 30,000 coaches. His methods have been adopted by the Ministry of Economy, Trade and Industry, the Ministry of Education, Culture, Sports, Science and Technology, the Japan Self-Defense Forces' First Airborne Brigade, and many large corporations and educational institutions. He is also actively involved in educational reform as a special advisor to schools. He is the author of many books, including 'The Strongest Communication Skills Learned from 'Kingdom'' (Shueisha International) and 'Experience It in Manga! Moving People with the Power of Harmony: Trust Coaching' (KADOKAWA).

Yoko Nobutomo

As a key station announcer in Tokyo for about 22 years, she was active on the front lines of news, information, sports, and reporting. Currently, as a nationally certified career consultant, she is dedicated to revitalizing Japanese society by 'maximizing the added value of people and organizations'. Furthermore, as an HR journalist, she is responsible for the entire process of webinar concept design, structuring, strategic design, and MC, keeping up with and disseminating the latest trends. She also serves as a board member of Tokyo College of Music, focusing on supporting students' career development and creating value through music.

Tsutomu Ishii, Senior Executive Officer, FCE Co., Ltd.

After joining a TSE First Section-listed management consulting firm, he worked in sales, the secretariat, corporate planning, and human resource development. In 2010, he moved to a TSE First Section-listed job placement and recruitment agency, where he gained experience as an HR manager. He joined FCE Education Co., Ltd. in 2012. He is active as a top facilitator for various training programs, including 'The 7 Habits®' Business Ownership training and the corporate resilience training 'Lesson®'. He was appointed Senior Executive Officer of FCE Co., Ltd. in 2024.

Contact

Please use the following link for inquiries:

https://attendee.bizibl.tv/sessions/se8HbZJGuOK5

[Recruitment Information] FCE is actively hiring members to create a future full of challenges!

For career recruitment information, click here:

https://fce-group.jp/8628/

For new graduates, click here:

https://recruit.fce-hd.co.jp/

FCE Co., Ltd.

Established: April 21, 2017
President & Representative Director: Junetsu Ishikawa
Securities Code: 9564
Head Office: Shinjuku-ku, Tokyo