FCE Appoints Keisuke Baba as Chief Philosophy Officer (CPO) to Enhance Human Capital Management
FCE Inc. has appointed external coaching expert Keisuke Baba as CPO to integrate corporate philosophy into its DX and education operations, aiming to strengthen organizational culture and drive human-centric growth.
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- 📰 Published: May 28, 2026 at 03:21
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FCE Inc. (Headquarters: Shinjuku, Tokyo; CEO: Junetsu Ishikawa; TSE: 9564) announced today that its Board of Directors has resolved to appoint Keisuke Baba as Chief Philosophy Officer (CPO), effective June 1, 2026. This strategic move aims to embed the company’s Purpose, Philosophy, and Values into its management framework, organizational structure, and coaching business.
At FCE, the CPO serves as the 'Chief Philosophy Officer' or 'Chief Purpose Officer,' a role dedicated to providing guidance on reflecting core values across management policies, operations, and stakeholder communications. As technological environments shift with AI and workplace values diversify, FCE recognizes the growing importance of a consistent corporate philosophy to guide daily decision-making.
Mr. Baba brings extensive expertise in coaching and human resource development. In his new role, he will facilitate employee dialogues, lead workshops, and advise on the evolution of FCE's coaching and talent development programs. Note that the CPO is a unique internal title at FCE and does not constitute a statutory Director or Auditor under the Companies Act.
About Keisuke Baba:
A graduate of Hosei University, Mr. Baba founded the NPO Trust Coaching in 2009 after working in international recruitment and at Coach A Co., Ltd. He currently leads multiple organizations and serves as an advisor for educational institutions, focusing on creating a culture where communication is a foundational skill for everyone.
At FCE, the CPO serves as the 'Chief Philosophy Officer' or 'Chief Purpose Officer,' a role dedicated to providing guidance on reflecting core values across management policies, operations, and stakeholder communications. As technological environments shift with AI and workplace values diversify, FCE recognizes the growing importance of a consistent corporate philosophy to guide daily decision-making.
Mr. Baba brings extensive expertise in coaching and human resource development. In his new role, he will facilitate employee dialogues, lead workshops, and advise on the evolution of FCE's coaching and talent development programs. Note that the CPO is a unique internal title at FCE and does not constitute a statutory Director or Auditor under the Companies Act.
About Keisuke Baba:
A graduate of Hosei University, Mr. Baba founded the NPO Trust Coaching in 2009 after working in international recruitment and at Coach A Co., Ltd. He currently leads multiple organizations and serves as an advisor for educational institutions, focusing on creating a culture where communication is a foundational skill for everyone.
FAQ
What is the specific role of the CPO at FCE?
The CPO advises on how to integrate the company's Purpose, Philosophy, and Values into management policies, organizational culture, and business activities to ensure consistency and long-term growth.
Why is FCE creating this role now?
To address the rapid changes in AI and diverse working values by establishing a clear philosophical foundation that guides decision-making and enhances the quality of human capital.
Is the CPO a legally mandated executive position?
No, it is a unique role created by FCE to strengthen its specific business model and is not a statutory board position defined by the Companies Act.