[FCE Golden Week Special] Start 'The 7 Habits' in 7 Days. Manga e-book for 777 Yen, Original Audiobook for 1,777 Yen
FCE Co., Ltd. is holding a 7-day limited sale for Golden Week 2026 to celebrate the 30th anniversary of the Japanese publication of 'The 7 Habits of Highly Effective People'.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:01
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 27, 2026 at 11:48 (1h 17m after Collected)
FCE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Atsuyoshi Ishikawa; Securities Code: 9564) is launching the third phase of its 30th-anniversary campaign for the Japanese edition of the global bestseller 'The 7 Habits of Highly Effective People'. A special Golden Week sale will run for seven days from Wednesday, April 29, to Tuesday, May 5, 2026. During this period, the e-book version of 'The 7 Habits in Manga Form Vol. 1' will be available for 777 yen (tax included), and the full original audiobook of 'The 7 Habits' will be sold for 1,777 yen (tax included).
About the 30th Anniversary Campaign
Under the purpose of 'creating a future full of challenges' and the mission to 'contribute to the maximization of human capital through proactivity and productivity,' FCE operates DX promotion and education/training businesses. As the Japanese publisher of 'The 7 Habits'—which has sold 50 million copies worldwide and 2.7 million copies in Japan—FCE's publishing arm has supported the growth of individuals and organizations through books, training, and content.
The year 2026 marks the 30th anniversary of the Japanese publication. Phase 1 involved the first-ever e-book release of the manga version on February 27, 2026. Phase 2 saw the nationwide rollout of physical books with a special 30th-anniversary 'Gift of Habits' card band. This third phase aims to further embed the '7 Habits' in modern society as a long-seller for the new era.
Campaign Overview
In response to positive feedback from earlier phases, FCE decided to launch this Golden Week project to provide an opportunity for self-growth during the holiday season. The prices '777' and '1,777' were chosen to match the '7 Habits' and the '7-day' duration.
Campaign Period: April 29, 2026 – May 5, 2026
Target Products:
- E-book 'The 7 Habits in Manga Form Vol. 1': Special Price 777 yen
- Audiobook 'The 7 Habits' (Full Version): Special Price 1,777 yen
The audiobook version will also be available on the audiobook.jp unlimited listening service from April 29 to May 31, 2026, covering approximately 7 hours of content from the introduction to the 'Second Habit'. Deep learners can opt for the full purchase at the special 1,777 yen price.
Book Information:
Title: The 7 Habits of Highly Effective People (Full Translation)
Author: Stephen R. Covey
Publisher: FCE King Bear Publishing
Standard Price: 2,420 yen (tax included)
About the 30th Anniversary Campaign
Under the purpose of 'creating a future full of challenges' and the mission to 'contribute to the maximization of human capital through proactivity and productivity,' FCE operates DX promotion and education/training businesses. As the Japanese publisher of 'The 7 Habits'—which has sold 50 million copies worldwide and 2.7 million copies in Japan—FCE's publishing arm has supported the growth of individuals and organizations through books, training, and content.
The year 2026 marks the 30th anniversary of the Japanese publication. Phase 1 involved the first-ever e-book release of the manga version on February 27, 2026. Phase 2 saw the nationwide rollout of physical books with a special 30th-anniversary 'Gift of Habits' card band. This third phase aims to further embed the '7 Habits' in modern society as a long-seller for the new era.
Campaign Overview
In response to positive feedback from earlier phases, FCE decided to launch this Golden Week project to provide an opportunity for self-growth during the holiday season. The prices '777' and '1,777' were chosen to match the '7 Habits' and the '7-day' duration.
Campaign Period: April 29, 2026 – May 5, 2026
Target Products:
- E-book 'The 7 Habits in Manga Form Vol. 1': Special Price 777 yen
- Audiobook 'The 7 Habits' (Full Version): Special Price 1,777 yen
The audiobook version will also be available on the audiobook.jp unlimited listening service from April 29 to May 31, 2026, covering approximately 7 hours of content from the introduction to the 'Second Habit'. Deep learners can opt for the full purchase at the special 1,777 yen price.
Book Information:
Title: The 7 Habits of Highly Effective People (Full Translation)
Author: Stephen R. Covey
Publisher: FCE King Bear Publishing
Standard Price: 2,420 yen (tax included)